UPI-GCBME 2016
The 1st UPI Global Conference on Business, Management and Entreupreuneurship
Home
Register
Login
List of participants
List of abstracts
Contact us

Visitor : 11987
Page view : 82141
Abstract

Customer’s Perception and Expectation for Reverse Logistics Implementation
Farida Pulansari, Dwi Sukma Donoriyanto, Nisa Masruroh

University of Pembangunan Nasional “Veteran” East Java, Indonesia

Good communication between buyers and sellers are important strategy for company to maintain the customer satisfaction, loyalty and enhance financial performance. Complaint is a signal that indicates important information that needs quick response. On the other hand, environmental problems i.e. waste, unused product and limitation of natural resources become growing concern through the decade. This paper proposed House of Reverse Logistics (HRL) for connecting between customer needs and environmental problems. Literature shows that Customer Needs and Reverse Logistics (RL) are effective method to solve these problems. The design of HRL was adopted from Quality Function Deployment (QFD).

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=4ba2fc028fa3ffbccf0c4bd2fb29a022


 

Powered by Konfrenzi 1.31 © 2007 All Rights Reserved