SUPPLY CHAIN OPERATIONAL CAPABILITY AFFFETING BUSINESS PERFORMANCE OF CREATIVE INDUSTRIES IN INDONESIA
Suryadi Hadi;Benyamin Parubak
Abstract—The creative industries can be used as a potential sector in order to reduce social problems and contribute to improve economy. Therefore, the role of the creative industries must be maintained and improved. An action must be taken in order to maintain the sustainability of this industry operation is to increase the ability operational supply chain consisting of structural capabilities, logistics and technology. One reason is that they can reduce the waste in operational business so they can maintain their performance. The purpose of this study is to collect detailed information on the implementation of supply chain operational capability in the creative industries and the extent of its effect on their performance. This research is categorized as descriptive and quantitative study through observation, documentation and literature review. This study also used an interview and delivered questionnaires to collect data through 155 respondents. The focus area of the creative industries in this study is printing businesses and crafts. Multiple regressions with SPSS Software tools was used to analyze the primary. Based on the results of this study, structural capability, logistics and technology have simultaneously affected to the performance of the creative industries. However, the technological capability partially has negative impact on the performance of the creative industries compare to structural and logistical capabilities. Subsequent research in the area of this study is still needed in other areas by using other research methods with the aim to enrich the concepts related to supply chain management in the implementation of the creative industries.
Topic: Innovation, Operations and Supply Chain Management