UPI-GCBME 2016
The 1st UPI Global Conference on Business, Management and Entreupreuneurship
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List of abstracts

1.

The Detection of Corruption and the Role of Accountant in Achieving Good Public Governance
Rozmita Dewi Yuniarti

The Government of Indonesia has been conducting various corruption eradication efforts; however, these have not been able to effectively prevent corruption in Indonesia. Indonesian Corruption Eradication Commission (KPK) has managed to unravel corruption cases through a thorough detection and investigation. Therefore, this study aims to find out the process of KPK in detecting corruption cases. This study also aims to find out the role of accountant related to the detection of corruption cases in the efforts to create good public governance. This study uses qualitative method. The informants in this study consists of five practitioners and academics who are competent in detecting and investigating corruption. The study shows that the detection of corruption is conducted through the process of gathering evidence. Based on UU KUHP the five evidences are witness testimony, expert testimony, documentary evidence, hints evidence and suspect/defendant testimony. Having obtained a minimum of two evidences, the case can go further from the inquiry stage to the investigation stage. KPK regularly conducts assessment on the various probabilities of corruptions in government organizations at both state and regional levels as well as in other state institutions. Based on the result of the identification of potential corruption and reports from the public KPK detects corruption by using a searching technique of perpetrator network and objects of corruption as well as using follow the money technique to calculate the losses of state. The study also shows that accountant have a role in the detection of corruption in the investigative audit process as well as in calculating losses of state resulted by corruption. The embodiment of good public governance by government accountants, government auditors and accountants educators is conducted through the realization of fraud awareness and risk detection as well as the investigation of corruption. This study have implication for the public in describing the effective process of corruption identification in Indonesia. This study is also expected to encourage regulators in determining the effective detection of corruption cases in Indonesia.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=df6258cb5beaf17182b103cfafca8eb1


2.

Corporate Social Responsibility Disclosure On The Firm Value At Manufacturing Companies Listed On Indonesia Stock Exchange
Nugraha, Yayat Supriyatna, Zharifah Mardliyyah

The objective of this research is to know the influence of Corporate Social Responsibility (CSR) Disclosure on the firm valuein manufacturing companies listed on Indonesia Stock Exchange (IDX). CSR disclosure, in this research, is based on the measurement of the Indicator of Global Reporting Initiative Index (GRI Index). Whereas for the firm value is based on the measurement of the Indicator of Tobin’s Q. The method used in this research is survey of the secondary data of annual report published by the companies in 2011-2013. The samples involved in this research were 46 companies were listed on (IDX) during the three periods of the research, and obtained 138 of observation data. The statistical analysis used in this research is the descriptive analysis and simple linear regression analysis which is preceded by normality test and linearity test, then the regression analysis performed by using F test and t test with the significance level of 5%. The result of the study of simple linear regression test showed that the CSR disclosure had a significant and positive influence on the firm value in manufacturing companies listed on the Stock Exchange. It means that the higher CSR disclosure the more raises its firm value.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=a8a6be0d03677f1d473c6ea473992bae


3.

THE EFFECT OF CORPORATE TAX GOVERNANCE, AUDIT QUALITY AND TAX EXPOSURE ON AUDIT FEE FOR COMPANIES ENLISTED IN INDONESIA STOCK EXCHANGE
Nelly Nur Apandi,Sidharta Utama,Hilda Rosieta

An important issue in the audit process is closely related to the amount of fees set out in an audit engagement. One of the determinants of audit fees based on the characteristics of the auditee is related to the corporate governance. The purpose of this study is to determine the effect of corporate tax governance on audit fee. This study also aims to look at the effect of audit quality and tax exposure that moderate the relationship between corporate tax governance and audit fee. The sample of this study is the companies enlisted in Indonesia Stock Exchange in 2013 and 2014. The amount of the sample is 115 companies. Data were analyzed by using multiple linear regression analysis. This study shows that the Tax Corporate Governance has a negative effect on audit fee. However, this study is not able to prove that the audit quality and tax exposure moderate the effect of corporate tax governance on audit fee. The implications of this study is that the adoption of good corporate tax governance becomes important in the company’s business process because it can provide benefits to companies associated with lower audit fees.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=1277aaec724ce09431722d5ec1f5877b


4.

INTERNAL CONTROL AND QUALITY OF FINANCIAL REPORTING IN ZAKAT MANAGEMENT ORGANIZATION
elis mediawati

Zakat is the third pillar of Islam, it must be fulfilled by a muzaki (the person who is obliged to issue zakat), because the rights of others are in the assets which are owned. Zakat in Islam is the worship contains two dimensions they are hablum minallah or vertical dimension and hablum minannas or horizontal dimension.
There is very noticeable difference between the zakat potential and its receipt realization by Zakat Management Organization (ZMO). Allegedly the problem occurs because it is lack of public trust to ZMO. Public trust is closely related to the quality of the financial information which is presented by ZMO. The information will be useful if the information is able to support the community decision-making to entrust their zakat to ZMO as an institution which is considered mandate to receive, utilize and distribute zakat which is entrusted by community.
Internal control is necessary to obtain the quality of financial reporting. Financial statements are credible information sources by the financial statements users to determine the performance of management and the company's financial position. To produce quality financial reports it is required financial reporting quality. It should also be supported by internal control over quality financial reporting.
This study aims to determine the relation of internal control implementation on the quality of financial reporting. The method which is used in this study is a survey method, it is descriptive and verification, and the data is collected from a sample that has been determined, it is obtained by using a specific data collection tools, the questionnaires . The unit of analysis in this study is the ZMO in Bandung city. The hypothesis testing uses moment product correlation and coefficient of determination (R2).
The result of this research is the relation of internal control implementation with the quality of financial reporting is positive and very strong.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=f103beb2164978cc220a31c45b30ed42


5.

The Effect Of Employee Competence To The Reliability Of Financial Statements
R. Ait Novatiani and R. Roosaleh Laksono

Financial statements is financial information used by the company as a means of decision making, the financial statements should be reliable and trustworthy. The financial statements should be made by employees who are competent in their field.

The purpose of this research is to determine employee competence, reliability of the financial statements and the effect of employees competence to the reliability of financial statements. The sampling techniques using Non Probability Sampling with saturated sampling number 30 people in service of BUMN companies in Bandung. The statistical analysis used is the correlation analysis rank spearman, coefficient of determination, and t test. Based on this results of this study concluded that the employee’s competence have significant effect to the reliability of financial statements seems from thitung 4,510 larger than ttable 1,703, its means Ho is rejected and Ha is not rejected.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=2d22fa26eed3dc7af5c072a99bdb208e


6.

An Exploratory Study on Integrated Reporting Among Top Malaysian Public Limited Companies
Nurul Wahida Abdullah (a*) ; Maisyarah Bt Mohamad Nor (b*) ; Dr. Norhayati Mat Husin (c*)

This exploratory study content analyses the existence of IR related elements in the corporate reports among top Malaysian public listed companies. As the world begins a long shift toward a higher share of market-based financing, effective disclosure will become even more important. In the future, Integrated Reporting may well play a bigger role. There are significant information gaps in reports, particularly the one conducted within Malaysian setting, this study provides exploratory evidence of Top Malaysian public limited companies’ initiative to transform their corporate reports into IR. The evidence suggests only one of the public limited companies has fully converted their corporate report into IR, the findings provide an overview on the response of top Malaysian public limited companies in relation to Malaysian government initiatives on IR.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=f6629d1c6a90aa02bf339b28bc7a5cdc


7.

The Opportunities and Challenges of Islamic Accounting Learning for Vocational Students and Its Application in Islamic Microfinance Institutions
Arim Agus Widarsono Ellina Riennovita

HR needs in the field of Islamic Economy by 2017 is 20,838 people per year. Nevertheless, the average number of S1 and S2 graduates of Islamic Economy Study Program is 6,542 per year. Hence, theres a gap of 14,296 per year. Most of the needs, especially for BMT and Sharia Cooperative, can be fulfilled from vocational-graduated skilled labors. This study aims to find out the development of Islamic accounting and its teaching effectiveness in vocational schools to meet the needs of accounting manpower. The method used is qualitative research. Source triangulation technique is used to test the credibility. The result shows that the characteristics of Islamic accounting applied in BMT is unique. Since the legal status of BMT is cooperative, based on Cooperative Accounting Guides, it has to comply SAK ETAP (Financial Accounting Standards for Entities Without Public Accountability). On the other hand, because BMT is a sharia entity that performs sharia transactions, BMT has to obey SAK Syariah (Islamic Financial Accounting Standards). Hence, BMT in Indonesia may use both SAK Syariah and SAK ETAP. Considering this, professional accounting technicians for BMT are needed. Professional here means they obtain early professional competence through relevant education, special education, professional training and examination in relevant subjects plus work experience. For the time allocation for accounting subject, especially accounting for BMT, is limited, it is compulsory to provide “Crash Course” learning module to make the learning process effective. This allows the students to quickly acquire the BMT accounting procedure, from recording transactions to financial statement preparation. Special internship in BMT is needed to give them field experience.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=f7491d49645a90ed39138356676fbc29


8.

The Impact of Delegated Authority and Organizational Commitment Toward Budget Participation
Ernawaty Usman, Nurhayati Haris, Sugianto

This study aimed to determine (1) the impact of participative budgeting towards local government performance, (2) the impact of authority shifting towards local government performance, (3) the impact of organization commitment towards local government performance, (4) authority shifting as independent variable, moderating variable or moderating quasi variable towards the local governance performance, and (5) organization commitment as independent variable, moderating variable, or moderating quasi variable towards the local governance performance.

Specific target and the long term purpose of this study are as the basic theory for educational development especially the one which is related to public sector accounting, management accounting, and behavioral accounting; also acts as a reference of teaching material for related subject. This study also supposed to be an input of policy making for public sector organization especially working unit (SKPD) in Palu City in terms of constructing budget process based on performance in achieving organizational goals. In order to achieve those targets, explanatory research method is used by adapting survey and MRA analysis tool.

The output of this study is supposed to be a publication in accredited national science journal; management accounting study book, public sector accounting and behavioral accounting, policy and participative budgeting model for public sector organization include working unit (SKPD) in Palu City.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=c69dee78340ad7efda2427d1294a8071


9.

DESIGN, REORIENTATION AND RENEWAL OF INDONESIA ECONOMY EDUCATION CURRICULUM CREATIVE ECONOMY BASED, LOCAL CULTURAL VALUES CHARACTER PARADIGM, THROUGH ACADEMIC, HUMANISTIC AND SOCIO-ECONOMIC RECONSTRUCTION APPROACH
MOCH.NOVIADI NUGROHO

REDESIGN, REORIENTATION AND RENEWAL OF INDONESIA ECONOMY EDUCATION CURRICULUM CREATIVE ECONOMY BASED, LOCAL CULTURAL VALUES CHARACTER PARADIGM, THROUGH ACADEMIC, HUMANISTIC AND SOCIO-ECONOMIC RECONSTRUCTION APPROACH
Present By :
Moch Noviadi Nugroho, M.Pd
(adienugroho@uinjkt.ac.id)
Economic Education Lecturers UIN Syarif Hidayatullah Jakarta
Student Doctoral Program Universitas Pendidikan Indonesia

ABSTRACT
The shift of development paradigm, which initially rests on the power of natural resources (natural resource based), then changed to rely on the strength of human resources (human resource based) or commonly also called knowledge-based economy. Creative economy is an economic era that intensifies information and creativity by relying on the idea. The economic strength is now mandatory-based creativity, innovation-based ideas and imagine. Knowledge based economy or the creative economy, Indonesia needs to develop creative economy among other things because of the creative economy has great potential to contribute significant economic, image building and national identity, develop based economy to a renewable resource, providing a positive socio-economic impacts. One reason for the development of creative industries is the positive effect that will affect the social life, business climate, economic improvement, and also affects the image of a nation.
Indonesia is an archipelago large, consisting of 17,504 islands with the diversity and cultural richness. There are 1,068 ethnic groups and 665 languages to communicate with regions across the archipelago. In the field of art and culture there are at least 300 styles of traditional dance originating from Sabang to Merauke. Richness of Indonesian culture is great potential in supporting the growth of Indonesias creative industries. The modalities and the strength of the nation Indonesia, which has a creative human resources and cultural heritage (culture heritage) are very diverse. College of Education curriculum designing creative-oriented economy and entrepreneurship (entrepreneurship) and synergize utilizing ICT (information and communication technology) in its development.
Economic Education can be integrated from a variety of disciplines, Economic Education can not escape from the education requirement value (value-based education) and thick with the paradigm of development of human life as its main object, which should be dynamic, flexible and adaptive. The development of education are more advanced and complex challenges for Economic Education to strengthen the tradition of synthetical Science, Expanding Environment Approach in public life more advanced and globalized, so it is not only seen as creative content, but also can be implemented in everyday life, as a science that is able to overcome the challenges faced. Economic Education as an educational requirement value. The gap between the quality of education for Economic Education in empirical reality with the ideal demands. The relevance of the curriculum with the practical life and development of society constantly demands to do educational innovation. It needs a redesign, reorientation, re-actualization education Economic Education, reaffirmed the vision of education for Economic Education as an educational program that focuses on the development of students as "economic actors" who is able to take decisions that reason and as "citizens who are intelligent, committed, responsible, and participatory ". Reaffirming Economic educational mission to utilize the concepts, principles and methods of the social sciences and other disciplines to develop a character actor of economic and social change and the citizens of Indonesia are intelligent and good. Re-establish the tradition of economic education as an educational requirement of social values, morals, culture, and character. Economic Education curriculum development approach emphasizes the material (content-based approach), the basic approach is the ability (competence based approach), the approach of basic skills (basic skills approach). Economic Education Curriculum development should be based on the principle centered on the needs of learners competence of hard skills and soft skills, learner needs, interests of learners and the environment. Diverse and integrated, responsive to the development of science, technology and art, relevant to the needs of life, comprehensive and sustainable, through a multi strategy and multi-media. Economic Education Curriculum design is centered on the learner include: (1) design based on experience / activity (activity / experience design); and (2) the design of humanistic (humanistic design). Economic Education Curriculum Design humanistic aims to equip learners with experiences that are intrinsically beneficial to the development of self-learning, among other things, strengthening self-concept. PAI curriculum centered on Problems (Problem-Centered Designs), centered on the issue of direct learners to the ability to solve problems faced by both life itself and its people. The idea of the Economic Education Curriculum, Competency-based curriculum, based on standards-based, rooted in the culture, emphasizing a balance between Soft Skills and hard skills. Developmental content, developed through a continuous learning activities and sustainable. various approaches to curriculum development through academic subject approach, humanistic approach, technological approach, economic and reconstruction approach Mental Rekrontruction and social-oriented approach on Purpose, Approach to Pattern Material Organization (Subject Matter Curriculum subject matter, Correlated Curriculum, Integrated Curriculum).

Keywords: Economic Education Curriculum Approach Cultural Values Character, Academic Approach Humanistic and Economic and Social Reconstruction

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=1fd881ad7d6e90d853ec4825c4b8f27e


10.

Impact of Audit Committee on Internal Control Disclosure
Amelia Setiawan

Regulation on companies’ reporting in the last few years has changed. Such changes appear as a reaction to the corporate reporting scandals and perceived flaws several times during the financial crisis around the world. In Indonesia, in August 2012, Bapepam issued rules relating to the submission of annual reports. One of the components that must be disclosed in the annual report according to those rules is the disclosure of internal control. In practice, interpretation and implementation of internal control disclosure varies among public companies listed on the Indonesia Stock Exchange (BEI). Although the disclosure itself is mandatory, but the details of the contents of such disclosure is not specifically regulated so that the depth and breadth of the disclosure is voluntary. Internal control aims to support the achievement of corporate goals. There is an indication that company classified as a superior company, has more adequate disclosure of internal control. In this study, companies whose shares are included in the list of IDX30, categorized as superior company. Based on the results, it can be concluded that the companies were classified as group IDX30, has the quality of disclosure of internal control that is more adequate than the company nonIDX30 group. This study further examines the impact of audit committee that affect the disclosure of internal control in its annual report. The result of the study found that audit committee is not directly influence the disclosure of internal control.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=3a09ca069cdcd5bcde3e942468c03634


11.

"Effect of return on assets and return on equity to the stock price on PT.Indocement Tunggal Prakarsa Tbk".
Fitri Sukmawati, Ines Garsela

This study aims to determine how the "Effect of return on assets and return on equity to the stock price on PT.Indocement Tunggal Prakarsa Tbk". This study uses descriptive-quantitative analysis using classical assumption test. Collecting data using secondary data in the financial statements. The statistical technique used is multiple linear regression analysis, multiple correlation, determination, t test and f.
Results of statistical test coefficient describes the influence of ROA and ROE to the stock price is at 73.1%. This shows variants that occur in stock price 73.1%. Determined by a variant that occurs in ROA and ROE. This means that ROA and ROE of 73.1% effect on stock prices PT.Indocement Tunggal Prakarsa Tbk.
T-test results of ROA is used to test the hypothesis of this study stated that tarithmetic ttable 3,248 while 2,132. So thitung which has a value greater than ttabel. Thus Ho is rejected and Ha accepted. That is the hypothesis that the authors propose that: ROA affect stock prices PT.Indocement Tunggal Prakarsa Tbk, accepted. Results of t-test ROE used to test the hypothesis of this study stated that tarithmetic ttable -2.132 -2.652 while. So thitung which has a value greater than ttabel. Thus Ho is rejected and Ha accepted. That is the hypothesis that the authors propose that: ROE affect stock prices PT.Indocement Tunggal Prakarsa Tbk, accepted.
The test results f-test was used to test the hypothesis of this study states that Farithmetic 5.422 for while Ftableof 4.324. So Farithmetic which has a value greater than the F table. Thus Ho is rejected and Ha accepted. That is the hypothesis that the authors propose that: ROA and ROE affect stock prices PT.Indocement Tunggal Prakarsa Tbk, accepted.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=8ab59e2de169706b94e05f5069972f8c


12.

The Influences of Competence Human Resources, Information Technology Utilization, Internal Control and Organizational Commitment to the Reliability of Financial Reporting (Case Study On Mental Hospital of Lampung Province)
Silviana - Putri LF

The purpose of this research is to know the influences of the competence of human resources, utilization of information technology, internal control and organizational commitment to reliability of financial reporting. Factors tested in this study are the competence of human resources, utilization of information technology, internal control and organizational commitment as an independent variable, while the reliability of financial reporting as the dependent variable.
The method used is a causal associative method. If the total population is less than 100 then to be used as a sample is taken entirely, so the samples were 30 employees in the finance department. The analytical method used is multiple linear regression analysis.
The results showed that partially and simultaneously the competence of human resources, utilization of information technology, internal control and organizational commitment significantly influence the reliability of financial reporting. To improve the reliability of financial reporting, it is recommended to improve employee skills possessed, increase understanding and utilization of software technology, improve the systems and accounting procedures and segregation of duties, as well as increase affective commitment.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=18c0fc2f2248609d845a863de4d83119


13.

Stock Valuation of PT. Perusahaan Gas Negara (Persero) Tbk in the Middle of Global Economic Slowdown
Felix Terahadi, S.T. (a*), Dr. Subiakto Soekarno MBA, RFA, QWP, CFP (b)

Abstract—2015 is a difficult year as the economic slowed down has made most industries suffer in their core business activities. Nevertheless, stated-owned company, PT. Perusahaan Gas Negara (Persero) Tbk (PGN), announced their infrastructure project plan. The project consist of 12 pipeline infrastructure development for distribution and transmission with the total length of 1,685 km. PGN also stated that the project will be funded without burdening the government infrastructure budget.

Despite the unconducive economic condition, the analysis shows a bright long-term prospect in natural gas industry indicated by the good demand growth and Indonesia’s stable economic growth. The prospect of natural gas industry in Indonesia is also stimulated by President Joko Widodo’s mega-project in establishing infrastructure supply for about 35,000 MW with the potential natural gas power plant contribution of 13,649 MW.

The review has been conducted by using DCF with FCFF, P/E ratio and EV/EBITDA multiple and concluded PGAS’s fair price of IDR 4.607,50 with potential upside of 83.6% from the market price of IDR 2,510 (2 Mei 2016), P/E ratio of 12.8 (discount 26.5%) which shows the PGN’s sentiment in natural gas industry is weak and EV/EBITDA multiple of 8.3 (premium 13.6%) which shows a PGN’s better performance compared to its peer companies. The calculation of optimal capital structure has been conducted and came to the conclusion that PGN is currently in its optimal capital structure.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=b69903b269c303622424fec804782c04


14.

Developing Students’ Financial Literacy And Financial Behaviour By Students Emotional Quotient
Azizah Fauziyah (a), Siti Aty Ruhayati (b)

Indonesian financial level exists at the middle level to demand efforts to improve financial literacy and financial behaviour. This study aims to determine the effect of emotional capability to financial literacy and its implications for financial behaviour. This research is a descriptive study using multiple regression analysis to examine simultaneously and partially. The study was conducted at Senior High School in two places with different characteristics as a moderating variable. This study used 120 respondents for each school and using simple random sampling. The results have shown that financial literacy is not enough to make financial decisions in terms of managing personal finances. It takes emotional quotient to make financial decisions which can eventually build the financial behaviour of students in terms of managing finances for consumption and saving habits. Based on the results of different test, the Senior High School which is located in the central of areas the craft (Tasikmalaya) have literacy and financial behavior is better than the Senior High School of the tourist area (Cianjur).

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=da6c7917874a7f7f934ce70dfa05d8a9


15.

VALUATION OF UPSTREAM OIL AND GAS PROJECTS USING DISCOUNTED CASH FLOW METHODS. Case Study: “AAX” Oil Field Development Project, “NW NTX” Working Area
Zarpani

The objectives of this study are to valuing the interest in the project development of the "AAX" oil field, "NW NTX" working area which is currently held by "AX" limited and "STX" Limited as contractor under the terms of Production Sharing Contract (PSC) with the Indonesian government, represented by Special Task Force for Upstream Oil and Gas Business Activities. Sluggish global economic downturn and low oil prices lately caused a lot of upstream oil and gas industry to reduce or even stop investing. Therefore do the valuation of the interest value of this project that has been in the development stage. Valuation using the Discounted Cash Flow (DCF) method version of government rules on the submission of PoD and modified version use the long-term forecast of crude oil prices issued by OPEC and considered additional risk based on project conditions. The sensitivity analysis was performed on the results of calculations to determine the sensitivity of interest with respect to changes in input variables. The results of both valuation models show that interest in the project is positive and net cash flow present value during the production period is positive every year. The modified DCF model generate a lower value than the DCF model PoD because of using Minimum Attractive Rate of Return (MARR) that is higher. The result of sensitivity analysis shows that the interest in the project is very sensitive to changes in crude oil prices.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=c74b61225538559c7321f151e11d4dc8


16.

THE ANALYSIS OF DIFFERENCES IN PERSONAL CHARACTERISTICS OF PUBLIC ACCOUNTANTS AND IT’S IMPACT ON THE IMPLEMENTATION OF THE PUBLIC ACCOUNTANTS ETHICS
AMILIN

The aim of this study is to examine the differences in personal characteristics of public accountants and their impact on the implementation of the public accountants ethics. The respondents are the auditors who work in the public accounting firm in Jakarta, Indonesia. The sample selection using purposive sampling method. Methods of data collection using questionnaires. The method of hypothesis testing using ANOVA. The results of the study, first, there are differences in personal characteristics between public accountant who occupied positions at Senior Auditor, Manager, and Partner. A significant difference only in the senior auditor with a partner. There is a difference between the senior with the manager and the manager with the partner, but this difference is not significant. Second, the personal characteristics of a public accountant in the position of Senior Auditor, Manager and Partner does not significantly affect the application of ethics Public Accountant. This study is important because public accountants play a role as an actor in maintaining public confidence, especially in the financial statement audit.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=3963e2ea2b06f5a0f2f49450c1d041f0


17.

Islamic Monetary Policy and Its Impact to the Growth of Islamic Banking (Case Study in Indonesia)
Yoghi Citra Pratama

Islamic economics as a new field in the modern economic science recognizes not only the principles and operations of Islamic commercial banks but also central bank as the monetary and economic authority. Amongst all, the main functions of a central bank in Islam are to maintain price stability and prosperity of the whole people. Although it seems indifferent with the conventional concept of central bank, the Islamic central bank conducts its monetary operation by using Islamic monetary instruments which are free from interest, links with the business sector activities and gives value added into the economy. The progressive development of the Islamic banking industry demands the appropriate Islamic monetary instruments to control the industry and economy in general The aim of this paper is to review Islamic monetary policy and Its Impact to the development on Islamic Banking in indonesia.. The method used in this study is an examination of existing literature. This paper considers mechanisms that may help contain a crisis and those that may foster post crisis recovery in the case of Islamic Banking.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=bc000ac0f3d302bc9f139ada5b16a350


18.

EDUCATIONAL BUDGET IMPLEMENTATION IN HIGHER EDUCATION
1. Asep Kurniawan, S.Pd.,M.Pd., 2. Prof. Dr. Hj. Tjutju Yuniarsih, M.Pd., 3. Prof. Dr. Sumarto, MSIE.

This study analyzes the budget issues in higher education . The focus of the problem in this research is the source of higher education funding is limited , the budget process is still not performing well , the implementation of the budget is still hampered by bureaucratic processes . The method used in this study is the case study method with qualitative approach . Universities that made the object of research is ITB , IPB, UPI.
Results of the study that source of funding comes from two types of government and non-government . In the budget there are many components that need to be formulated based on the type and priority needs . In the implementation of the budget is basically to note that the financing process in universities must deliver transparent and accountable manner .

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=c3b4bd1c69e5dc472f09bd7fbc0734f5


19.

Executives characters, Gender and Tax Avoidance: A Study on manufacturing companies in Indonesia
Nova Novita

Research on corporate tax avoidance are interesting topic to be discussed. This study aims to provide empirical evidence about the effects of executives character and gender to corporate tax avoidance. Gender in this study was measured through a dummy variable, executives character is measured by the company risk, while tax avoidance is measured by the cash effective tax rate. Data analyzed consisted of 20 manufacturing companies from 2009-2014, and this research used 120 observations. The results showed that the executive character negatively affect tax avoidance. While male executives in this study proved to be more courageous in taking tax avoidance risk, when compared with women executives. Although executives character at the companies are basically a risk taker, with these law, perhaps in the case of tax avoidance, they tend to be more cautious. This may be explained that reputation is damaged due to violation of tax rules is not outweighed by the benefits form tax avoidance.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=41f8e23a90d3e25f944fd1e3123dd1cb


20.

Fraud Detection in Financial Statement Report Using Beneish Ratio Model Index
Indarti

This study aims to: (1) determine the percentage of manufacturing companies listed in Indonesia Stock Exchange in 2010-2014 were classified as manipulators; (2) determine the percentage of manufacturing companies listed in Indonesia Stock Exchange in 2010-2014 were classified as non manipulators.
The object of this study are all manufacturing companies listed in Indonesia Stock Exchange to publish audited financial statements for the fiscal year 2015, which amounted to 131 (one hundred and thirty one) company. The sampling technique is to use non-probability method - purposive judgment sampling where the sample is determined based on certain criteria specified by the author and have limitations in terms of generalization. Methods of data collection using the method of documentation.
Data analysis technique used is quantitative descriptive analysis using Beneish Ratio Index. The variable in this study is the Days Sales In Receivables Index (dsri), Gross Margin Index (GMI), Asset Quality Index (AQI), Sales Growth Index (SGI), danTotal Accruals To Total Assets Index (TATA).

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=33e49d093c73b3607b8ceb14af1dc047


21.

Real activities manipulation (RAM) and accrual-based earning management before and after IFRS adoption in Indonesia
Dyah Purwanti

The purpose of this study was to investigate the impact of the adoption of International Financial Reporting Standards (IFRS) on accrual earnings management and real earnings management. Adoption of accounting standards that impact the way the assessment, measurement and presentation.
The companys managers are trying to convey performance information of companies that meet the expectations of stakeholders, and the impact on the provision of compensation to managers and business investment decisions. Managers use the flexibility in selecting methods and accounting estimates in the presentation of accounting information. Accrual accounting allows managers to choose accounting methods and estimates that are beneficial to the manager. In addition to using the flexibility of accrual accounting, the manager also uses manipulation of real activity associated with operational activities to raise the profit figures. Managers can increase sales on a large scale at the end of the year, whether with large discounts to boost sales or credit. In addition, managers can build a large enough inventory to decrease the cost of goods sold and made a profit increase. In addition, managers can cut the cost burden discretional such as advertising expenses, the burden of research and development.
Using sample companies listed in the Indonesia Stock Exchange, in the timeframe 2008-2015, along with the development of multinational companies, the need for internationally-based accounting standards are indispensable. The issue of the adoption of IFRS as a standard could push down profit management. Senjani (2012: 5) suspect behavior changed after the earnings management practices of companies applying IFRS from the accrual basis to the real basis for an effective change in the standard per-2012 may affect the behavior of management. If prior to the adoption of IFRS, the company has a tendency to do accrual earnings management but after the adoption of IFRS companies tend to real earnings management.
The focus of the present study was the real earnings management by using a cost approach which refers to the measurement of production developed by Roychowdhury (2006). The results of the calculations and observations of real earnings management is done with such approaches will be analyzed and described by the industry sectors that are grouped and classified based on their respective industries sector to know the company and sectors of industry, the allegedly Which real earnings management with the highest residual rate.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=fc4cee25789faca7ce0b572991791bb1


22.

PERCEPTION OF ACCOUNTING’S STUDENTS ON THE ROLE AND FUNCTION OF THE GOVERNMENT OF THE INTERNAL AUDITOR IN RIAU
Indarti, Inova Fitri Siregar,Rinayanti Rasyad,Ika Berty Apriliyani

The perception of accounting students from regular program was influenced by the educational processes experienced by accounting students especially for auditing course, auditing practice and industrial practice. Meanwhile the perception of the accounting’s student was influenced by their educational background, auditing training for public sector as well as their experiences while carrying their tasks as an internal auditor in public sector. Thus, their perceptions were related to the educational processes and experiences as a government internal auditor.
This research is aimed to examine and to prove empirically (a) the perception of accounting students to the role and function of government internal auditor, (b) the perception of accounting alumni to the role and function of government internal auditor, and (c) the difference of accounting students perception to the role and function of government internal auditor.
This research used questionnaires from Accounting Attitude Scale (Nelson, 1991) that consist of 15 questions using Likert Scale with scale 1 to 6. The Score 6 is for the Strongly Agree statement and the Score 1 is for the Strongly Disagree statement. All statements were scoring with 1=0; 2=2; 3=4; 4=6; 5=8; and 6=10. Therefore, the scale used is not 1 to 6 but 1 to 10. The higher is the score from the respondents, the better is their perceptions. The method of analyses used was parametric statistical tests, which was T-tests using Statistical Package for the Social Sciences (SPSS), 22 version.


Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=4ebb69b15dba9eea38eca59e95966088


23.

Executive Character, gender and tax avoidance
Nova Novita

This study aims to provide empirical evidence about the effects of gender and executive character to corporate tax avoidance. Gender in this study was measured through a dummy variable, executive character is measured by the companys risk while tax evasion is measured through the effective tax rate. Data analyzed consisted of 20 manufacturing companies from 2009-2014, in order to obtain 120 observations. The results showed that the more risk taker manager, even more lower the level of aggressiveness of corporate tax evasion. The test results of gender shows that men are more daring in taking action tax evasion, as compared to women. This study explains that although a company manager has a risk taker manager, but related to tax avoidance very careful. This may be explained, that reputation is damaged due to violation of tax rules is not outweighed by the benefits form tax avoidance.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=2c382e8c77243684ff876b25783b2f6b


24.

Bank Bankruptcy Prediction Model RBBR And Z –Score the bank Bankometer in Indonesia
Nova Novita

The purposes of this research is to analyze the accuracy of the RBBR model as a banks health measurement that measured by Bankometer and Z-Score as a prediction of bankruptcy of banks of Indonesia and Malaysia. Sample used in this research were 8 bank from Indonesia and Malaysia form 2011 to 2014. The results showed that the level of bank health shows that two of the factors RBRR, risk profile indicated by the LDR and earnings as indicated by the CAR has a significant positive effect on the bank’s Bankometer in Indonesia while in Malaysia only NPL, CAR and LDR have a significant positive effect on Bankometer. The results of research using Z-Score model only LDR has significant positive effect on the Z-Score on banks in Indonesia and the same is the case with banks in Malaysia. Results shows that of the Z-Score model and Booth Bankometer and has no bank bankruptcy prediction.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=ff59e6765b9db13f3c9df7805328a5c7


25.

Creative Thinking Skills Within Accounting in College Curriculum of Indonesia
Gayatria Oktalina, S.Pd (1), Erika Feronika Br. Simanungkalit, S.Pd (2).

This research examines the content and chances of implementing creative thinking skills across the accounting curriculum at colleges, in particular, financial accounting courses intermediate and advanced. Sample researches are State Colleges (PTN) and Private Colleges (PTS) in the Department of accounting in Indonesia is represented by the University of Indonesia (UI) and Gunadarma University (UG). Data analysis for reviewing contents creative thinking skills using a descriptive approach and implementation opportunities with Threath, Opportunities, Weakness, and Strength (TOWS). Findings in research show the content creative thingking skills on courses of intermediate financial accounting and Advanced, UI is higher than UG. The opportunities for implementing creative thinking skills across the accounting curriculum at PTN and PTS big enough.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=dcf5ca2a14596a813945fdbf881a0941


26.

Performance Analysis of Local Bandung Goverment Departement Using Balance Scorecard Methode
Nuryaman, Dinnar Fitria Putri Pitaloka

Balanced scorecard (BSC) is not only used by business organizations, but also by public organizations including local government organizations. As a public organization, local governments are required to achieve good performance; the performance of financial and non-financial performance, because the main purpose of government is not to seek financial gain, but the provision of public services is satisfactory. This research is a case study in Bandung City Government, this research method is descriptive analysis method to describe every dimension of balanced scorecard performance model; learning and growth, internal business processes, customer satisfaction, and financial. The results of the analysis of the performance appraisal of the 17 (seventeen) local Bandung Government Departements with the Balanced Scorecard method for the periode of 2014, the results show that the average performance of the Goverment Departements of Bandung City are classified as good category

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=c5d8b8c3dd6c7defd50ff33c2aed77af


27.

Performance Evaluation of Indonesian Banks and Foreign Banks Operating in Indonesia Related to Classification of Capital
Sugiarto

The public perception declared that bigger banks are more difficult to bankrupt than smaller banks, implicitly imply that bigger banks should have better performance than smaller banks. This study was undertaken to prove the perception that bigger banks have different performance from smaller banks, by testing the two main indicators, namely the bank’s Non Performing Loan (NPL) and bank’s Net Interest Margin (NIM). Bank’s Non Performing Loan (NPL) represents the performance of the bank regarding the quality of bank assets, while Bank’s Net Interest Margin (NIM) represents the performance of banks in respect of bank efficiency.
The study was conducted using secondary data obtained from Infobank. As the research variables are the banks core capital, NPL and NIM. Grouping of banks has done according to the rules of BI on commercial banks business activities (Books). In this research, there are four classifications associated banks core capital and Foreign banks, namely: Bank with core capital of less than IDR 1 trillion (Book 1), Bank with core capital of IDR 1 trillion up to below IDR 5 trillion (Book 2), Bank with core capital of IDR 5 trillion up to below IDR 30 trillion (Book 3), Bank with the core capital of more than IDR 30 trillion (Book 4) and Foreign banks.
Tests were performed using descriptive statistics, ANOVA and Post Hoc Test. Anova test results showed no significant differences were found on average NPL of all classifications bank books. Tests using ANOVA showed significant differences were found on average NIM of banks belonging to the classification of different bank books. Use of Post Hoc Test stating that the overall performance of Foreign Banks’ NIM still lower than local banks, while the performance of local banks’ NIM did not show any significant difference. Not enough evidence to conclude that bigger banks with higher core capital classification has better performance than smaller banks with lower core capital classification

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=79a8255ac585666be3db5f6171b16f8c


28.

INTERNAL CONTROL APPLICATION SYSTEM FOR SALARY PAYMENT PROCEDURE BASED ON COMPUTERIZED IN MULIA PLUS SENIOR HIGH SCHOOL
Novy Anggraini*), Arum Rakhmasari Octivaningsih**)

Mulia Plus Senior High School is one of private school in Lampung, Indonesia. Salary payment is one of actively factor in company operations. Payroll flow is very influential for teaching continuity. The problems that always occur in salary payment from this company are still using manual payroll calculation and must search one by one to find it, and they do not have division of tasks on the same piece so that why they needed good internal control in division of task. There is inadequate information because there has been no salary report and payslips yet. The objective of this study are to give the information about salary payment by using computer and to support and give solutions to problems that always occur in salary payment. The research methods used are waterfall method and pieces analyze. The data were collected by using interview, observation, literature study and documentation. Context diagram, flow diagram data and entity relationship diagram were used as design tools system. The results of the study showed that the transaction was still recorded and there was not report for payment salary system yet.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=7911b9b11de30b813922c1a1dafe6460


29.

FINANCIAL AND NON FINANCIAL FACTORS INFLUENCE ON THE IMPLEMENTATION OF INTERNATIONAL FINANCIAL REPORTING STANDARD (IFRS) (Case Study At Property and Real Estate Companies Listed At Indonesian Stock Exchange From 2010-2013)
Icih 1, Siti Rodiah Kolbiah 2

This research aims to determine the financial and non financial factors that affect the implementation of IFRS on Property and Real Estate companies listed in Indonesia Stock Exchange 2010-2013. Financial factors examined in this study are out finance (out debt and out equity), leverage (LEV), foreign revenue (FREV), and size (SZ) . Non financial factors are issue, power distance (PD), and size of public accountant firm (PA).
Methods of observation in this study using descriptive statistics with quantitative methods. Sampling selection method used is purposive sampling, The analysis technique used is the technique of multiple regression using SPSS version 20 software. The research using population of all real estate companies and properties listed in Indonesia Stock Exchange. The number of real estate and property companies used as the sample in this study was 8 companies for a 4 years observation. Based on purposive sampling method, the number of the samples was 32 audited financial statements Property and Real Estate companies.
Based on the results of multiple regression test, results showed that partially out debt, out equity, size, and size of public accountant firm does not affect the implementation of the IFRS, while leverage, issue, foreign revenue, power distance affect the implementation of IFRS. Simultaneously variables out finance, leverage, issue, foreign revenue, size, size of public accountant firm and power distance affect the implementation of IFRS.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=5344f69ee6d6bb9713f3f226da117824


30.

Smart Business Strategy: Optimalizing The Role of Management Accounting
Yoga Tantular Rachman (a*), Sendi Gusnandar Arnan (b) and Yogo Heru Prayitno (b)

The strategy is a key determinant of the success of a company in the long term that will ultimately make the company become winners in their respective industries. In fact, in all efforts to develop the company, business owners are always questions about how the companys current situation, where the company will be directed and how the company will achieve the goal. The strategy is developed and implemented based on information obtained by the company from both internal and external to answer that question.
Recent techniques and shifts in the environment are often foreseen as leading management accountants to adopt a business orientation and strategies. Management accounting in this research is indicate will be very instrumental to the company strategies through the five pillars of power that can be generated by utilizing the management accounting information. The five pillars of the strength is achieve sustainable competitive advantage, cost leadership, differentiation and focus strategy, applying the concept of value chain and strategic cost analysis. Management accounting is able to provide various information to the manager or leader and also the owner. Specifically, management accounting identify, collect, measure, classify, and report information that is useful for internal users in planning, controlling, and making decisions, including determining the strategy to be taken by the company.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=eb7b7b0f5bab1a50c0ad0155ac375bdb


31.

FEASIBILITY STUDY OF BREEDING “GARUT” SHEEP IN AL - BAROKAH LIVESTOCK GROUP, RAWAMERTA, KARAWANG DISTRICT
Ina Ratnasari (a*), Dian Hakip Nurdiansyah (b)

Karawang district is one area in West Java province which has a quite extensive farm for animal feed. It makes the region as a potential location for sheep breeding. This study aims to investigate the feasibility of breeding “Garut” sheep in Al-Barokah livestock group, Karawang. The feasibility study is conducted by considering the financial and non-financial aspects. The financial aspects are determined by the value of investments, analysis of business income, payback period, net present value, profitability index and internal rate of return, while the non-financial aspects are determined by market analysis, marketing, technical and operations, management and environmental condition. Based on the study, the value of the investment for breeding broodstock of 60 sheep is 316.66 million rupiah which will generate average annual operating revenues of 380.9 million rupiah with an average total cost per year of 77.27 million rupiah. The payback period is 1 year 10 months and 3 days. The net present value along the economic life of the projects is 406.5 million rupiah (positive). The profitability index is 2.20, and the IRR is greater than the interest rate (53.6% > 14%). It shows that breeding “Garut” sheep in the Al-Barokah is feasible based on the financial aspect. It similar to the non-financial aspects that market analysis, marketing, technical and operations, management, and environment condition are very feasible for breeding “Garut” sheep implemented.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=77277e4cfc451bc28a467ca02b9f61c9


32.

The Role of The Rate of Profit Concept in Creating Economic Stability in Islamic Financial Market
Dr. Trisiladi Supriyanto, MSi

This study aims to find the concept of rate of profit on Islamic banking that can create economic justice and stability in Islamic Financial Market (Banking and Capital market). Rate of profit that creates economic justice and stability can be achieved through its role in maintaining the stability of the financial system in which there is an equitable distribution of income and wealth. To determine the role of the rate of profit as the basis of the sharing system implemented in the Islamic financial system, we can see the connection of rate of profit in creating financial stability, especially in the asset-liability management of financial institutions that generate a stable net margin or the rate of profit that is not affected by the ups and downs of the market risk factors including indirect effect on interest rates. Furthermore, Islamic financial stability can be seen from the role of the rate of profit on the stability of the Islamic financial assets value that are measured from the Islamic financial asset price volatility in Islamic Bond Market in Capital Market.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=05996a581f3664a650066db0319f91a5


33.

The Influence of Mathematical Thinking Skill toward the Knowledge of Accounting
Sakti Alamsyah

The problem identified in the research was the lack of accounting knowledge, primarily that of the aspect of skill on vocational high school students. The research was aimed at determining the amount of influence of mathematical thinking skill toward the knowledge of accounting. The above result was studied by a theory applied in the research; the three components of learning-teaching process theory from Loree. The research method applied was Explanatory Survey Method, by means of testing instrument and 215 samples consisting of vocational high school students throughout Area II of Bogor. The technique of analyzing data applied was regression. The result of the research shows that mathematical thinking skill is influential toward the knowledge of accounting. The result, thus, shows that mathematical thinking skill takes positive effect on the knowledge of accounting. It is concluded from the research that the knowledge of accounting is influenced by mathematical thinking skill. Therefore, it is suggested that the enrollment of the accounting vocational school students utilize the testing instrument of mathematical thinking skill of mathematics.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=5276a08157916d5f70ca080c5f80b9aa


34.

Cognitive Bias and Risk Preferences Analysis of Ponzi Scheme Investors
Maya Sari, Nugraha

This study aims to gain an overview of cognitive bias, risk preference and investment decisions of Ponzi Scheme Investors and to examine the influence of cognitive biase and risk preferences toward investment decision. The cognitive bias studied includes overconfidence, availability heuristic, and herding while the risk preference parameter used is risk tolerance. The respondents consisting of 115 investors who were ponzi scheme investment actors, are taken using purposive sampling method. The verificative analysis used is multiple linear regression. The result shows that belief in the form of over confidence, availibility heuristic, and herding are the principal basis in processing information to make financial decisions. The risk tolerance of the investors also show a high level category indicating that the respondents are relatively easier to make high-risk investments. Overconfidence, availability heuristic, herding and risk tolerance, have a positive and significance influence toward investment decision.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=9b5c790c8b5eab77053899a587257b30


35.

Cognitive Bias and Risk Preferences Analysis of Ponzi Scheme Investors
Nugraha, Maya Sari

This study aims to gain an overview of cognitive bias, risk preference and investment decisions of Ponzi Scheme Investors and to examine the influence of cognitive biase and risk preferences toward investment decision. The cognitive bias studied includes overconfidence, availability heuristic, and herding while the risk preference parameter used is risk tolerance. The respondents consisting of 115 investors who were ponzi scheme investment actors, are taken using purposive sampling method. The verificative analysis used is multiple linear regression. The result shows that belief in the form of over confidence, availibility heuristic, and herding are the principal basis in processing information to make financial decisions. The risk tolerance of the investors also show a high level category indicating that the respondents are relatively easier to make high-risk investments. Overconfidence, availability heuristic, herding and risk tolerance, have a positive and significance influence toward investment decision.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=92d197193433be948fbc61435c25da51


36.

THE IMPACT OF BANK SPESIFIC CHARACTERISTICS TOWARDS INDONESIA’S ISLAMIC BANKING PROFITABILITY
Deni Abdulatip

The aim of this study is investigating the determinant factors of Islamic banking industry’s profitability. The predictors of dependent variable were divided in six parts which were bank specific characteristic (BSC) indicators, such as Bank Size, Capital, Liquidity, Credit Risk, Operation Efficiency, and Financial Risk.
Multiple regression method was used as research methodology. The result shows that BSC indicators have significant impact in determining the profitability of Indonesia’s Islamic banking industry at 49,1% simultaneously.
Based on partial test, the three indicators of bank specific characteristics such as Bank Size, Capital, and Operation Efficiency were known to have significant impact in determining the variability of Profitability partially.
This result has ensured some previous discoveries of researchers which analyze the affecting of bank specific characteristic indicators upon Islamic Banking Profitability.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=09311adfe18aebfa072c4496c054e9c3


37.

The Effect of Bank-Specific Characteristics on Financial Performance of Indonesias Islamic Banking Industry 2010-2014
Deni Abdulatip and Asep Kurniawan

Indonesia’s Islamic banking industry has grown consistently since several years ago. This fact was shown by developing of total asset, total financing, and total deposit which known increasing in positive consistently, particularly in 2010-2014. In the other hand, growth of its profitability has declined drastically in 2014. Therefore, the aim of this study is investigating the determinant factors of Islamic banking industry’s profitability. The predictors of dependent variable (ROA/Profitability) were divided in six part which are bank specific characteristic indicators, such as Bank Size, Capital (CAR), Liquidity (FDR), Credit Risk (NPF), Operation Efficiency (BOPO), and Financial Risk.
Multiple regression method was used as research methodology. Furthermore, the sample was Islamic banking industry which were divided in three categories, such as commercial Islamic bank (BUS), shariaa banking unit (UUS), and Islamic rural bank (BPRS). The result shows that bank specific characteristic indicators have significant impact in determining the profitability of Indonesia’s Islamic banking industry at 49,1% simultaneously. Furthermore, based on partial test, the three indicators of bank specific characteristics such as Bank Size (Ln Total Asset), Capital (Capital Adequacy Ratio), and Operation Efficiency (BOPO) were known to have significant impact in determining the variability of ROA (profitability) partially.
This result has ensured some previous discoveries of researchers which analyze the affecting of bank specific characteristic indicators toward Islamic banking profitability.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=f97fb328c38bbbd0a066b4c553c44116


38.

Effec of Dividend Policies, Managerial Ownership, Board Size and Profitability To Firm Value On Manufacturing Company in Indonesia Stock Exchane
Suparno (a*); Jaelani (b*); Djoko Pitojo (c*)

This study aims to analyze and provide empirical evidence that the independent dividend policies, managerial ownership, board size and profitability influence the firm value, based on the agency theory and the dividend theory, in line with the phenomenon that increasing IHSG of the companys manufacturing sector is still below the average IHSG of all listed companies, and manufacturing companies that pay dividends are still below the average of all listed companies, it is gap, because the companys manufacturing sector is expected to have a strong financial performance, in order to make a major contribution to Gross Domestic Product (GDP) of Indonesia.
This study uses a quantitative approach, with a sample of 110 companys manufacturing sector listed on the Indonesian Stock Exchange (BEI) during the years 2009-2014, the sample is selected based on purposive sampling method. Then the data analysis done by statistical tests using multiple linear regression. The results showed variable dividend policies, board size and profitability was significant effect on firm value, while variable managerial ownership does not affect on firm value. This finding is interesting, that the success of increasing the firm value depends on the companys ability to optimally empower resources, and implement corporate policies that have been defined, not by a factor of incentives managers.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=ab863d2f8393b4b40602977efec08b06


39.

Effec of Dividend Policies, Managerial Ownership, Board Size and Profitability To Firm Value On Manufacturing Company in Indonesia Stock Exchane
Suparno (a*); Jaelani (b*); Djoko Pitojo (c*)

This study aims to analyze and provide empirical evidence that the independent dividend policies, managerial ownership, board size and profitability influence the firm value, based on the agency theory and the dividend theory, in line with the phenomenon that increasing IHSG of the companys manufacturing sector is still below the average IHSG of all listed companies, and manufacturing companies that pay dividends are still below the average of all listed companies, it is gap, because the companys manufacturing sector is expected to have a strong financial performance, in order to make a major contribution to Gross Domestic Product (GDP) of Indonesia.
This study uses a quantitative approach, with a sample of 110 companys manufacturing sector listed on the Indonesian Stock Exchange (BEI) during the years 2009-2014, the sample is selected based on purposive sampling method. Then the data analysis done by statistical tests using multiple linear regression. The results showed variable dividend policies, board size and profitability was significant effect on firm value, while variable managerial ownership does not affect on firm value. This finding is interesting, that the success of increasing the firm value depends on the companys ability to optimally empower resources, and implement corporate policies that have been defined, not by a factor of incentives managers.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=23ed5f572dfa59782e551fd85b33f49d


40.

INFLUENCE OF DIVIDEND POLICIES, MANAGERS SHARE-OWNED, BOARD SIZE AND PROFITABILITY TOWARD COMPANY’S VALUE ON MANUFACTURING COMPANY IN INDONESIAN STOCK EXCHANGE
Suparno1 -Djoko Pitoyo2

This study aims to analyze and provide empirical evidence that the independent variable Dividend Policy, Manager Share-Owned, BOC Size and Profitability, both partially and simultaneously influence the Value of the Company. Based on agency theory and the theory of dividend policy, in line with the phenomenon that increasing Composite Stock Price Index (IHSG) of the company's manufacturing sector was still below the average stock index of all listed companies, and manufacturing companies that pay dividends are still below the average of all listed companies. That is a gap, because the company's manufacturing sector is expected to have a strong financial performance, in order to make a major contribution to Gross Domestic Product (GDP) of Indonesia. This study uses a quantitative approach, with a sample of 110 companies listed on the Indonesian Stock Exchange (BEI) during the years 2009-2014, with a sample of all manufacturing companies (purposive sampling method). Then the data analysis done by statistical tests using multiple linear regression. The results showed variable declared Dividend Policy and Profitability significantly affect the Company's Value, while variable Manager Share-Owned and Size of Board of Commissioners declared not affect the value of the Company. However, Company Value simultaneously influenced by all the independent variables. This finding is interesting, that the success of increasing the value of the company depends on the company's ability to optimally empower resources, as well as in implementing company policies are already set, not by a factor of the incentive manager.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=02f19bbfe36562fe433ca2996a8c3c80


41.

ANALYSIS OF RISK OF THE CUSTOMER FOR DEPOSIT PRODUCTS IN ISLAMIC BANKING AND CONVENTIONAL BANKING WITH VALUE AT RISK METHODS (IN CASE OF BANK SYARIAH MANDIRI AND BANK MANDIRI PERIOD 2011-2013)
Faris Azka dan badria Muntashofi

The growth of third party funds decreased (years 2011-2013) strongly influenced by the customer. Customers who acted as investors not only consider the profitability of investment instruments, but also the level of risk. Investment instruments in the financial field is the most desirable customer deposits. Currently, profits from the repayments, the deposit is two deposit mudharabah that use profit sharing mechanism. And deposits which uses a system of interest.
The author tries to analyze the risk level of the customer on deposit with the method of Value at Risk (VaR) approach to variance-covariance. VaR is the risk measurement methods to determine the maximum loss that can occur in a certain time period and at a certain confidence level.The results are shown in the 2011-2013 period the average value of VaR (mean) and VaR (zero) Mudharabah deposits in Islamic banking is higher than deposits in conventional banks. It means that in the period 2011-2013 with a confidence level of 95% of customers will obtain more possible losses when investing in Mudharabah deposits rather than investing in time deposits in conventional banks.Better risk management of the bank will increase the interest of people to invest in banks. Increased awareness is important to increase the assets held by the bank to then be able to improve the performance of banks in disbursing funds. Increased performance of the bank, will ultimately have an impact on the increase in the banks profits.


Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=2d58b97b15f9c9875095e28821cbfb33


42.

ANALYSIS OF EFFICIENCY TECHNIQUE LEVEL OF RURAL BANK BY USING DATA ENVELOPMENT ANALYSIS (DEA)
wini welani, nugraha, heraeni tanuatmodjo

The purpose of this research is to measure the efficiency technique level of Rural Banks year of 2013-2014 by using a Data Envelopment Analysis (DEA) method, by BANXIA software. The use of the input and output of rural banks in the area of Bandung from the year 2013-2014 by using the DEA has not reached optimum efficiency. BPR scale efficiencies in the area of Bandung with DEA method is at the stage Decreasing Return to Scale. The approach used to choose the input and output is intermediation approach. The Input being used is a factors of assets, deposts and personnel expenses. Output factors used are credit and other operating income

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=dabdcc8f8c69667b4905dd36e33c55ff


43.

THE INFLUENCE OF FINANCIAL PERFORMANCE ON STOCK PRICE IN INDONESIAN OIL AND GAS COMPANY ‘S
Nurul Eka Putri Purnamasari; Imas Purnamasari; Budhi Pamungkas Gautama

The purpose of this research to know the effect of profitability and solvability on the stock price of Oil and Gas Company listed on the Stock Exchanege in The Period of 2010-2015. This research applied verification method concluded in data panel design. Total of the population there are 9 companies and total of the sample is 5 companies, were chosen as a sample using purposive sampling. The statistic analysis that was used in this study was multiple linear regression. Based on the findings, it was provable that regression statistic model could applied in noticing the effect of profitability and solvability on stock price. This research show that profitability positively affected the stock price in significant manner and solvability was did not affect negatively on the stock price

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=0097b1f1fde0b949f68db03cfbd1f7df


44.

The Effect of Capital Structure and Working Capital on Profitability (Case Study at PT. Indosat Tbk in The Period of 2005-2014)
Ratu Dintha IZFS; Dr. H. Ahim Surachim, M.Pd., M.Si

One of the main issues in financial research is why firms are different or put in another way, why they obtain different profitability levels. Profitability is an important meaning in the process of maintaining existence of a company in a long term manner, due to its ability to show company’s future prospect. The average level of profitability recorded negative on telecommunication sector, especially at PT Indosat Tbk. There are many factors that affect the profitability of some of them is the use of capital structure with the measure debt to equity ratio (DER) and working capital with the measure is working capital turnover (WCT).

This research was intended to know the effect of capital structure and working capital on the profitability of PT. Indosat Tbk in the period of 2005-2014. This research applied descriptive and verification method concluded in time series design. The statistic analysis that was used in this study was multiple linear regression at 5% significance level. Based on the findings, it was provable that regression statistic model could applied in noticing the effect of capital structure and working capital on profitability through F-test. Moreover, T-test showed that capital structure negatively affected the profitability in significant manner. Lastly, working capital was identified to be a factor that did not affect the profitability.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=05fa95fb02a8831e827e2cdca310544a


45.

THE INFLUENCE OF THE MANAGER’S UNDERSTANDING ON SHARIA ACCOUNTING STANDARD, THE ROLE OF THE SHARIA SUPERVISORY BOARD AND THE QUALITY OF FINANCIAL STATEMENT ON CUSTOMER LOYALTY
arim

The existence of Sharia banks that are in accordance with sharia principles has answered most of the problems of the banking system compliance with the will of the Islamic Ummah. However, in practice there are customers’ suspicions and dissatisfactions against Sharia banks that have not fully implement the principles of sharia. This research aims to study and review the manager’s understanding on sharia accounting standards, the role of the sharia supervisory board and the quality of financial statement on customer loyalty. The research method used in this study is an explanatory survey approach, while the technique that was used in data analysis is Partial Least Square. Hypothesis testing results of this study show that the manager’s understanding of sharia principles in sharia accounting standards influences the customer loyalty but does not influence the quality of financial reporting. Meanwhile, the role of the Sharia Supervisory Board affects the quality of financial statement but does not affect the customer loyalty.
Keywords: Sharia Banking, Sharia Supervisory Board, Customer Loyalty, the quality of financial statement

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=1bbaf1da36fcd19cda6a9734bf940c83


46.

Sharia Compliance on Murabaha Financing (Study in Baitul Maal Wa Tamwil)
Elis Mediawati, Silviana Agustami

This study aims to determine how the sharia compliance supervision on murabaha financing, as well as matters -things become supporters and obstacles in fulfillment of sharia principles on murabaha financing in Baitul Maal Wa Tamwil.
this study used a qualitative descriptive method. The data used is Primary data were obtained from interviews. Determination of data sources using purposive sampling method by interviewing people who were directly involved in the practice as well as the supervision of murabaha financing. Mechanical testing of the credibility of the data using triangulation theory and triangulation of sources.
The results of this study indicate that there is still murabaha practices that are inconsistent with the DSN-MUI Fatwa. Regarding the supervision of compliance with sharia on murabaha financing is more focused on the supervision of the Sharia Supervisory Board but has not done optimally. As for the supporting fulfillment of sharia principles among which the active role of sharia supervisory board, and the training given to employees about Islamic principles, while obstacles in fulfillment of sharia is the understanding and awareness of the BMT and the client is still low for implementing murabaha financing that is true to the principles of Islam .

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=61fc213698f9eed8a4189bc502e4c419


47.

THE RELATIONSHIP BETWEEN LOCAL OWN REVENUES AND GENERAL FUND ALLOCATION TO CAPITAL EXPENDITURE ON LOCAL GOVERNMENT IN ALL OF WEST JAVA PROVINCE FISCAL IN 2015
Heni Mulyani

The research aims to determine how the relationship between local revenues and general fund allocation to capital expenditure on local government in all of West Java Province fiscal in 2015. Through the implementation of regional autonomy, capital expenditure by local governments for the procurement of assets as investment which aimed at improving public services and welfare. In fact, this has not been fully achieved when seeing capital expenditure allocation relatively was not too high if it is compared to the other expenditures, whereas the more capital expenditure in the form of infrastructure will certainly have an impact on regional economic growth. The method used in this research is descriptive and verification methods. The population and sample in this research were 26 districts / cities in West Java. The test statistic used is the multiple correlation analysis with the F test and t test at a significance level of 5%. The results show that the Local Revenue has a very strong positive relationship with capital expenditure of 0.9013. Similarly, the General Allocation Fund has a moderate positive relationship with capital expenditure of 0.58987. In addition, by using multiple correlations , it is showed that Local Revenue and the General Allocation Fund have a very strong positive relationship with capital expenditure of 0,9413.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=fd96c6dcbcfcc887841092064e031996


48.

THE EFFECT OF OPERATING CASH FLOW TO THE PROFIT GROWTH (A study in go public State-Owned Enterprises (SOE) Bank in Indonesia period 2007-2014)
Agus Widarsono & Mega Rahmawati

This study aims to investigate the effect of operating cash flow to the profit growth. This study employs descriptive associative method. The objective of the study is to obtain the picture concerning operating cash flow, and to depict the mechanism regarding profit growth in State-Owned Enterprise (SOE) bank, and also to reveal the effect of operating cash flow to the profit growth. The sampling is carried out by non-probability sampling through purposive sampling approach with several criteria (1) Banking; (2) State-owned bank which are listed in BEI; (3) Bank which publish cash report within eight years in a row from 2007-2014. Thirty two State-Owned Enterprises (SOE) bank in Indonesia are involved within 2007-2014 period as the sample of the study. The data are analyzed through sample linear regression test. Analyses show that operating cash flow positively affect to the profit growth.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=bdb63fae8b32f4bd374872754e691db2


49.

The Effect Of Employee Competence To The Reliability Of Financial Statements
R. Ait Novatiani 1 and R. Roosaleh Laksono 2

ABSTRACT The purpose of this research is to determine employee competence, reliability of the financial statements and the effect of employees competence to the reliability of financial statements. The sampling techniques using Non Probability Sampling with saturated sampling number 30 people in service of BUMN companies in Bandung. The statistical analysis used is the correlation analysis rank spearman, coefficient of determination, and t test. Based on this results of this study concluded that the employee’s competence have significant effect to the reliability of financial statements seems from thitung 4,510 larger than ttable 1,703, its means Ho is rejected and Ha is not rejected.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=e9f1cab7aff56102f5c686be6cf30d26


50.

Effect of return on assets and return on equity to the stock price on PT.Indocement Tunggal Prakarsa Tbk".
1Fitri Sukmawati and Innes Garsela

This study aims to determine how the "Effect of return on assets and return on equity to the stock price on PT.Indocement Tunggal Prakarsa Tbk". This study uses descriptive-quantitative analysis using classical assumption test. Collecting data using secondary data in the financial statements. The statistical technique used is multiple linear regression analysis, multiple correlation, determination, t test and f.
Results of statistical test coefficient describes the influence of ROA and ROE to the stock price is at 73.1%. This shows variants that occur in stock price 73.1%. Determined by a variant that occurs in ROA and ROE. This means that ROA and ROE of 73.1% effect on stock prices PT.Indocement Tunggal Prakarsa Tbk.
The test results f-test was used to test the hypothesis of this study states that Farithmetic 5.422 for while Ftable of 4.324. So Farithmetic which has a value greater than the F table. Thus Ho is rejected and Ha accepted. That is the hypothesis that the authors propose that: ROA and ROE affect stock prices PT.Indocement Tunggal Prakarsa Tbk, accepted.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=2f742238084d35f6f130adb22ab5614d


51.

THE IMPACT OF TOURISTS’ NUMBER VISIT ON THE REGIONAL OWN REVENUE IN WEST JAVA PROVINCE YEAR OF 2009-2014
Imas Purnamasari, Gita Dwi Rahmi

The main aim of this research is to determine the impact of tourists’ visit number on the regional own revenue in West Java Province. This research used descriptive and verivicative method. The data was collected by using documentation study technique. The research used the annual data that is published by Dinas Pariwisata dan Kebudayaan Provinsi Jawa Barat which consists of the number of tourists’ visit and regional own revenue from 26 cities and regencies in West Java during 2009-2014. The data was analyzed by using simple linear regression analysis, which is preceded by a test for linearity as a prerequisite regression test then testing the significance of regression (F test) and regression coefficient significance test (t test). The result showed that the number of tourists’ visit has a positive impact on the regional own revenue. If the number of tourists’ visit is increasing 1 person, the regional own revenue will increase 6526,834 times.

Topic: Financial Management and Accounting

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=c240661fc5ea850fff68158b4997b92c


52.

Mandatory CSR for Limited Liability Company in Indonesia: Is it Necessary?
Laurensia Andrini

Business shall take into account the interests of people and environment. Unfortunately, most business players only prioritize its business to generate profit, while neglecting other aspects. Such circumstances are often found in developing countries, including Indonesia, where business players race to the ground, seeking for country with the lowest production fees as well as less-stringent laws and regulations. In Indonesia, Limited Liability Company having business in the field of and/or natural resources are obliged to perform Corporate Social Responsibility (CSR). CSR is aimed to compensate the people and environment as company has taken something from them. This mandatory CSR invites further debate among scholars who support obligatory CSR with those who want CSR to stay voluntary. It is the purpose of this research to point out the necessity of having voluntary CSR and to weigh whether CSR implementation can bring public welfare.

This is a normative-empirical research, utilizing library research and field research to answer the research questions. In the library research, the author used literature review in collecting sources. In the field research, the author uses interviewed several Limited Liability Companies who perform CSR. This research is using qualitative data analysis, resulting in a descriptive and analytical information to obtain the objective of the research.

The result of this research points out the reason behind mandatory CSR in Indonesia and relate it with the national philosophy, particularly the social justice. Since government, company, and people are seen as a unity in the system theory, it has become company’s responsibility to conduct CSR in order to create balance in the society. Furthermore, the author found that company’s contribution is sometimes less-significant to the people’s interests as it does not meet the parameter of social welfare.

Topic: Green Business

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=972a06be9301df9b2e2dfa9000210804


53.

Dilemma of Organic SRI Rice Farmer: Between Economic and Sustainability Agriculture Aspects
D.Yadi Heryadi*) and Tresna Insan Noor**)

Abstract
Organic farming is the future agriculture to reach sustainable agriculture considering social, economic and environment aspects. Performance currently remains not fulfil the expectation, especially organic SRI ricefarming at Tasikmalaya. The factors causing performance unsatisfied, example the farmer full of doubt about economical impact due to transition of conventional to organical farming, the others are their understanding toward organical farming concept and benefit. The research aims at analyze economical aspect of organical SRI rice farming and evaluate how farmers understanding about organical farming concept and benefits. Research designed by qualitative design with descriptive research methode and case study research technique. This research conducted to farmer group Tani Jembar II at Margahayu village Manonjaya District Tasikmalaya which 41 farmer respondent. The data collected by direct observation, interview and literature study. The result showed that: 1) economically SRI rice organical farming has not given the expected yield of farmer such as that the farmer have to wait until at least 4 times planting season to closer the same yield as conventional farming and 2) understanding about organical farming concept and benefit was still low and farmer preference to plant organical SRI rice tend to economical reason and has not indicated to sustainability in environmental side.

Topic: Green Business

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=53eb320629641e342aeb110d57e73178


54.

Performance Identification of Organic SRI Rice Development toward Sustainable Agriculture throughout Causal Loop Diagram Approach*)
D.Yadi Heryadi

Abstract

Organic rice farming is the future agriculture to reach sustainable agriculture considering social, economical and environmental aspects. The current performance has not met expectation. This research aims at understanding to both of the complexity and dynamic various interaction variable in order to improve the performance of organic rice toward sustainable agriculture. The used method in this research was thinking system by means Causal Loop Diagram (CLD). This research has been conducted since November 2015 until March 2016 at Tasikmalaya which claiming as organical and SRI rice “icon”. The results showed that : 1) Performance of organic SRI rice development was determined by various factor such as the farmer, government and other stakeholder, 2) The farmer weakness factor such as lack understanding about the benefits of organic SRI rice farming for the future, economic (financial heavy) is the main reason in business of organic SRI rice, 3) Government programs enhancing food production was not on organical agriculture and 4) The real support remains low from other stakeholder such from University, research institution into sustainable agriculture programs.



Topic: Green Business

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=2a8c1f1bef5e97ed3b9c07db4f454995


55.

The Influence of Green Marketing to Perceived Value on Pertamax Purchasing Decision
Rennyta Yusiana, Arry Widodo

Environmental degradation intensifies in Indonesia and in the world giving direct impact on human life. The issue of care for the environment and as a form of social responsibility, prompting many companies to create and offer environmentally friendly products (green product).
This study aims to determine the effect of Green marketing on perceived value in the consumer purchase decisions on fuel pertamax in Bandung. This type of research is descriptive and causal research by using path analysis. Methods of data collection using a questionnaire with a sample of 400 respondents. The sampling technique used in this study is simple random sampling.
The analysis showed Green marketing influence on purchasing decisions directly is lower than Green marketing influence through perceived value to the purchasing decision. This matter that the perceived value of the variable is very important in creating a purchasing decision pertamax. Future studies are expected to examine the dominant factors in variable thus increasing the perceived value of a purchase decision.

Topic: Green Business

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=1cbf4d53f78728b3967c9308fe58dc70


56.

Artificial Reef as Recreational SCUBA Diving Resources: Feasibility Study for Sustainable Tourism
Harriman Samuel Saragih

Indonesia is known as a coastal country which has rich natural resources. Indonesia’s islands have attracted scuba divers globally to dive and experience the sensation of Indonesia’s maritime ecosystem. Previous studies have shown that scuba diving as an ecotourism object is able to contribute both positive and negative impact to the environment and the local communities. World Resource Institute reported that 45% of coral reefs in Indonesia face a high level of threat, and this ecosystem can still be aided by the presence of artificial reefs. This study focuses to understand the feasibility of implementing artificial reef to boost local community and improve their economy in order to preserve the environment for sustainability.

Topic: Green Business

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=6d6dc384b1037a6cf0a2a74c8f41baa2


57.

Corporate Social Responsibility and Corporate Social Responsibility Practices of the leading companies in Turkey
Göktepe Hülya

Social responsibility means that people and organisations must behave ethically and with sensitivity toward social, economic and environmental issues. Consumers while they are shopping pay attention to the social responsibility activities of companies. Like everywhere in the world, in Turkey, companies gives importance to social responsibility practices
Purpose of this study is to explain social responsibility practices of the leading companies in Turkey. Using the Corporate governance principles compliance reports of companies, social responsibility activities will be examined. Firstly it will be define corporate social responsibility, then it will be examined social responsibility practices of companies.

Topic: Green Business

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=1873e13d47dba4cf4208bc80e9fbe591


58.

The Effect of Environmental CSR Disclosure to Investor Behavior : Empirical Study from Indonesia Capital Market
Marsdenia

The purpose of this study is to analyze the effect of environmental CSR Disclosure to investor behavior. Main contribution of this research is new approach to measure environmental CSR disclosure by using content analysis of GRI 4 method. This study uses secondary data from Indonesia capital market which acquired from software such as data stream and Eicon database and yahoo.finance. Processing of data pool cross section collected by regression model, consists of simple and multivariate. This Research finding is environmental CSR Disclosure has significant effect to investor behavior. Implication of this research to motivates corporates to increase environmental CSR activities in order to save the world, humanity and doing green business.

Topic: Green Business

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=dba151e289fcf0fc6a904243a51cb686


59.

Integrated Microfinance Management and Sustainable Development in Indonesia
Kurniawan Saefullah

The United Nation has just launched a Post-2015 Development Agenda which has 17 development goals to be achieved namely Sustainable Development Goals. While Poverty Alleviation is still possessing as the first and foremost goal to be achieved, microfinance in one way and another is believed as one of tools for poverty reduction. Recent research reveals that although microfinance has given positive impact to development measures, however, the contribution to poverty reductions is still far beyond expectation. While Karnani (2007) stated that Microfinance misses its mark and doesn’t cure poverty, Roodman (2012) underscored that the best estimate of the average impact of microcredit on the poverty of clients is zero. Duvendack et.al (2011) further confirmed their assessments from methodological point of view.
As poverty is a multidimensional problem, alleviating poverty by microfinance should also be approached by multidimensional remedy. Warren, Slikkerveeer& Brokensha (1995) introduced the importance of involving cultural dimension in development. Later, Imboden (2005) as well as Woodley et.al (2006) and Loeffelman (2010) supports the idea of integrating culture into microfinance and development. Integrating microfinance with culture in development brings to consider other factors than economy. It encompasses environmental factor as well as social factor (UN 2014) as sustainable development concept suggests. Thus, Slikkerveer (2007) introduced a concept of Integrated Microfinance Management (IMM) by using Sustainable Development approach. Some examples of IMM has been implemented in Indonesia such as Lembaga Perkreditan Desa in Bali, Lumbung Pitiah Nagari in West Sumatra, and Perelek and Gantangan in West Java shown that poverty reduction, yet need to be accomplished through integrated development concept which is suggested in sustainable development. It links with the improvement of life quality, well-being as well as liveability (Winston&Eastaway 2008).

Topic: Green Business

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=364f7413ca0d0dbd401c2b6a8525a31e


60.

Ethics of Business Information (Literature Study of the Ethics Business of Information in the Library)
Riche Cynthia Johan, R Nadia Hanoum

Information is an indispensable factor for promoting the development of society. Kemp (1976:101) observes, that information has been called, the fifth need of man, ranking after air, water, food, and shelter. Luck, et al., add that information is the life blood of planning, directing, and controlling any enterprise (Luck et al, 1981:20). It makes the satisfaction of the demands of the population possible in an efficient way. Madhusudhan (2008,1).
Information business is about marketing the needs for information in many format and utilizing technology to distribute the information to the public in order to influence, follow, try, use and promote. Growing a business is not easy as it requires rules or ethics and culture in delivering the truth of information about services or products that will be traded or exchanged.
Library is one of service institutions that issues information products in large number and that is appropriate for public consumption. The large scope of collections management owned by library and the swift of library role to community space and creative activity provider has opened the opportunity to develop a business of information.
This article explores information business, the ethics and culture forms that thrive in information business, and the role of library in information business. The literature study expects to provide comprehensive description of the role of library in supporting the formation of information with the right ethics and culture in the doing the business and forms of information business in library.

Topic: Green Business

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=f0edeb09fb4ae642a013a3e88a34ea9d


61.

Strategy of Product Development and Process of Creative Industries in Indonesia
1. Ryan Kurniawan; 2. Evo Sampetua Hariandja; 3. Andhi Sukma

Globalization pressures have begun to have a major impact on the practice of product development across a wide range of industries. A new paradigm has emerged whereby companies are utilizing skilled engineering teams dispersed around the world to develop products in a collaborative manner. Creative industries in Indonesia also are facing the same challenge as well as global companies that is highly competitive and to sustain their success by new product development. The objective of this study was exploring the practices of new product development in creative industries by involving strategy, process, organization, the performance evaluation of new product development itself. This study conducted through survey using the questionnaire that have used previously with modifications adjusted with characteristics of Indonesia creative industries and interview with manager level of product planning, product engineering, product development, marketing planning, and research & development. Total creatives companies have participated in this study are 320 companies consisting 90% domestic investment, 5% foreign investment, and the rest were spread joint venture and state-owned companies. The results of this study are 60% of companies agreed with that new product development highly dominated by direction of top management level (top-down) and 40% agreed with external approval (principal). From 320 companies, 19% conducted new product development to fulfilling consumers’ demand, 17% to increase the product quality, 28% to create new markets and product diversification. The budget allocation for R&D from sales, 64% companies allocated around 0-9%, 20% around 10-14%, and 16% around 15-20%. The strategies of product development in Indonesia creatives companies were new products. From the characteristic of new products, nearly 50% creatives companies developed real products that not available in the markets yet by derivative products.

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=8cf5096de9357a5e485f99c834e57a94


62.

Overall Equipment Effectiveness Improvement with Total Productive Maintenance Method: Case Study from an Indonesian Pharmaceutical Company
Claudia Febianny Susilo and Aditya Andika

Company X is an Indonesian pharmaceutical company. This paper focuses on the production process of one of Company X’s product, namely product Y. At the production process, there is a process that is considered not optimal and requires improvement. The process is the packaging processes of Product Y. The optimization of the packaging process is done by analyzing and proposing the enhancement of Overall Equipment Effectiveness (OEE) value of packaging machine based on Total Productive Maintenance (TPM) method. Based on the analysis of OEE values in the packaging process of Product Y, the most common losses are at availability process which often occurs are adjustment loss and breakdown loss. Besides having a low value of availability processes, production process of Product Y frequently did not reach the theoretical targets and there is a lot damage of the packaging material. Therefore, Failure Mode and Effect Analysis (FMEA) will be discussed as a method to analyze the reject that happens in the packaging processes. In addition, this paper will also discuss about Fishbone Diagram to analyze the causes of the frequent occurrence of the stop line on the production process. Discussions about TPM will be prioritized on several main pillars associated with the aim of improving OEE.

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=6e14cc83f465e9c856682be850e844f6


63.

Customer’s Perception and Expectation for Reverse Logistics Implementation
Farida Pulansari, Dwi Sukma Donoriyanto, Nisa Masruroh

Good communication between buyers and sellers are important strategy for company to maintain the customer satisfaction, loyalty and enhance financial performance. Complaint is a signal that indicates important information that needs quick response. On the other hand, environmental problems i.e. waste, unused product and limitation of natural resources become growing concern through the decade. This paper proposed House of Reverse Logistics (HRL) for connecting between customer needs and environmental problems. Literature shows that Customer Needs and Reverse Logistics (RL) are effective method to solve these problems. The design of HRL was adopted from Quality Function Deployment (QFD).

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=4ba2fc028fa3ffbccf0c4bd2fb29a022


64.

Effect of Implementation Problem Posing Method and Problem Solving Methods Of Creative Thinking Ability Students (Quasi-Experimental Study On Economic Subjects in SMA Negeri 1 Lembang).
(a*)Nurul Haeriyah Ridwan, (b) Agus Rahayu

His study aims to determine the effect of the filing method and method problem solving to students ability to think creatively. issues that are the focus of this research is due to the low level of students ability to think creatively. Both models of learning are equally focused on solving the problem, the difference between the two is, in Problem Solving learning model, the issue raised came from teachers, while on Problem Posing learning model, the issue raised came from the students themselves. This research is a quasi-experimental research design noneequivalent control group design. The study population was all students of class XII IIS SMA Negeri 1 Lembang and a sample of 113 people. Data analysis using SPSS version 21 with statistical hypothesis testing through paramentric. The average difference test (paired sample test). Results of the study found There are significant differences increase creative thinking ability of students use of the methods of problem posing with problem solving.

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=6f63230c2aa9a23760045294b74b1588


65.

SUPPLY CHAIN OPERATIONAL CAPABILITY AFFFETING BUSINESS PERFORMANCE OF CREATIVE INDUSTRIES IN INDONESIA
Suryadi Hadi;Benyamin Parubak

Abstract—The creative industries can be used as a potential sector in order to reduce social problems and contribute to improve economy. Therefore, the role of the creative industries must be maintained and improved. An action must be taken in order to maintain the sustainability of this industry operation is to increase the ability operational supply chain consisting of structural capabilities, logistics and technology. One reason is that they can reduce the waste in operational business so they can maintain their performance. The purpose of this study is to collect detailed information on the implementation of supply chain operational capability in the creative industries and the extent of its effect on their performance. This research is categorized as descriptive and quantitative study through observation, documentation and literature review. This study also used an interview and delivered questionnaires to collect data through 155 respondents. The focus area of the creative industries in this study is printing businesses and crafts. Multiple regressions with SPSS Software tools was used to analyze the primary. Based on the results of this study, structural capability, logistics and technology have simultaneously affected to the performance of the creative industries. However, the technological capability partially has negative impact on the performance of the creative industries compare to structural and logistical capabilities. Subsequent research in the area of this study is still needed in other areas by using other research methods with the aim to enrich the concepts related to supply chain management in the implementation of the creative industries.

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=80b78c5450757b966d7f68853fec8591


66.

PATENT INVESTIGATION ON PELLET BIOMASS PRODUCT TO ENHANCE INNOVATION DEVELOPMENT OF RENEWABLE ENERGY
Tommy Hendrix, Adityo Wicaksono, Firman Tri Ajie

Sustainability of development renewable energy becomes big issue in fulfilling the needs of energy uses. Deliberating on fact finding its need to be explore, in order to meet requirement on added value of renewable energy. Product substitution on energy needs to preserve well in case commercialization activities on potential lack of energy. To solve the problem energy, it needs investigation information database that reserve all probability patent on pellet biomass product for renewable energy especially based on palm tree. The investigation patent consist of stage and direction where the technology want to achieve and use base on keyword of subject. This paper aims to draw the main course how user can know competition among the same product through utilization of patent database that registered on WIPO fields. The method is using software Matheo Patent Xe to see more information related patent on pellet biomass product for renewable energy with potential useful through strategy, research and development, patent analysis and patent collaboration among users. The result is how to find the development of technology and products that have been produced as well as commercial processes connecting with technology users, especially in pellet biomass product. Summary of this paper is objective to see the differences on significance innovation development on pellet biomass product to enhance utilization palm tree in source energy preservation.

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=7720598365aaaff03b2cefc2d0634ef6


67.

Effect of Guided Discovery Method And Problem Solving Method fo Students Critical Thinking Skills (Quasi Experimental Study On Economic Subject Matter Management in SMA Negeri 1 Cikarang Utara)
Jessy Safitri Sitorus , Agus Rahayu , Suwatno

Aim of this study is to determine the effect method of guided discovery learning and method of problem solving the student’s critical thinking skills. The reason for this study is the low level of critical thinking skills Guided discovery learning method emphasizes constructing knowledge through discovery. Meanwhile problem solving methods emphasis on learning to construct knowledge through problem solving. This research was a quasi experimental with research design called “nonequivalent control group design”. The study population was all students of class X SMA Negeri 1 Cikarang IIS Cikarang Utara and sample as many as 93 people were taken randomly. Data analysis using SPSS version 21 uses hypothesis testing with statistical parametric, test of mean difference (paired sample t-test) and analysis of variance. The results obtained were influence guided discovery method differs from the conventional method of influence on the critical thinking skills of students in class X IIS 3. Effect of different methods of problem solving with the influence of the conventional method of the critical thinking skills of students in class X IIS 4. The influence of different methods of guided discovery with the effect of the method of problem solving the students critical thinking skills.

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=c310f8ef17b8fe162826d65169f10758


68.

Alteration to Food Supply Chain: Consumer Choices
Imanuella Romaputri Andilolo; Ikma Citra Ranteallo

There are many papers that independently argue either for or against short or long food supply chain management. This paper attempts to combine both sides of arguments for short and long food supply chain through literature research. A list of arguments supporting short food supply chain or preference for local food supply is compiled first of all. Those arguments for short supply chain referred to in this paper as altruistic in nature. For a balanced view point, another set of list is compiled for arguments in support of long food supply chain or global food supply. Arguments for global supply referred to in this paper are viewed with economical value. Interviews are conducted on consumers of varying backgrounds as to their preferences on fruits supplied through both long and short supply chain. Main research question is, when faced with the choice of altruism or economical values, which one will prevail? A look at the role of popular culture in shaping those preferences will also be investigated. Suggestions for managerial implications will be provided.

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=bd7a102052eb3402b4247ce0a9894f9b


69.

Gudeg Canned: Traditional Food for Small and Medium Enterprises (SMEs)
Asep Nurhikmat1)*and Tommy Hendrix 2)

Studies have been conducted on gudeg canned to increase shelf life. Gudeg is a traditional food based young jackfruit from Yogyakarta Province – Republic of Indonesia with a shelf life of 2 to 3 days. Techniques processing adapted to small and medium industries (SMEs) scale with a capacity of 1000 cans per day and 2 days per week. The study periods was conducted from July 2011 until January 2014. Samples gudeg canned were quarantined at room temperature for 18 months with a sampling interval of 3 months. Tests were conducted on the proximate, pH, thiobarbituric acid (TBA), microbiological and organoleptic test. This study resulted in the failure of the process that takes place during the canning < 0.5 % or 0163 % with an average of ± 20 % increase in production of the average production per day. Proximate test gudeg canned that is 67.739 % water; 1.654 % ash; 7.723 % proteins; 13.094 % fat; 5.577 % fiber and 3.924 % carbohydrate and 167.659 cal per 100 grams energy. During storage there was an increase in pH, increase in the value of TVB and TBA values. Results Microbial test increased to Total Mesophylic aerobic Bacteria (TMB) below 10 cfu per grams and did not detected Salmonella and Clostridium. Organoleptic test by panelists, gudeg canned can still be consumed during the storage period of 12 months. Gudeg canned has been registration by the Food and Drug Monitoring Agency – Republic of Indonesia (FDMA RI) with registration number MD 555 112 005 035.

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=3adb2d31f09c1881c1edce176b1f5bd1


70.

ANALYSIS OF ECONOMIC TRANSFORMATION AND DETERMINATION OF MAIN ECONOMIC SECTORS OF BANTEN PROVINCE, INDONESIA IN THE FUTURE
Sri Lestari dan Samsul Arifin

The objective of the paper is to demonstrate that the relationship economy of Banten with the surrounding area, especially Jakarta and the National shown by the direction of the development of economic growth in Jakarta, National and Banten similarly, so that the economic transformation that took place in the National and DKI-Jakarta will be followed by Banten. Positive trend of economic growth in DKI Jakarta and National ought to be happening in Banten too. Whether the economic transformation that occurred in the National and Jakarta followed by the economy of Banten and how the next future economic sector of Banten must be built. Identifying the main economic sectors of Banten in the future related to the role and position of Banten as an economy buffer of DKI Jakarta in order to encourage better national economy. The research method used utilization share calculation and Figures of LQ analysis.
The results showed the economic transformation which occurred both in Jakarta and Banten. The changes of economic structure in Jakarta is more noticeable shift from the primary sector to the secondary sector of the economy has become even tertiary structure. There is a decline in the role of Secondary Sector particularly in sub-sector Business Sector of Industry Processed and shows how prospective the Tertiary Sector as an option as a next potential Business Field to support the economy of Banten when the majority of the sub-sector tertiary growth trend improved with the contribution to the GDP is increasing and has a relative edge than in other areas.
The results inform on the Banten government must begin to think of a sector that has high productivity without lowering the quality of the environment and pay much attention to the equitable of development. The sectoral selections are Fields of Trade, Hotel Restaurant; and Industrial of Transportation and Communication. In Banten economy context, the agricultural sector is not interesting but Nationally, it is still relative superior when the agricultural sector will be developed significantly in Banten province compared to other provinces

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=b60dd2e2ee0b20378587134eaf5f404e


71.

An examination of organizational determinants influencing green production adoption by SMEs in Malaysia
Mohd Firdaus Ruslan, Marlina Muhamad, Mohd Fazil Jamaludin

Small and Medium Enterprise (SME) is an important economic entity in most country including Malaysia. Statistic from SME Corporation Malaysia shows that currently, there are 645, 136 SMEs and they contribute 32.7% of Malaysia’s Gross Domestic Product (GDP) and the forecast will be 41% by 2020. Statistics also have indicated that a large portion of the country’s environmental problems are associated with the activities of SMEs and it is also believed that SMEs are primary source of environmental problems. Therefore, the participation of SMEs in adopting environmental friendly innovations is crucial in the effort to reduce environmental problems. Past literature have shown that technological determinants have established a stable influence in adoption of environmental innovations researches. However, past researchers have ignored the influence of organizational determinants in influencing adoption of environmental innovations. Thus, this study investigated the organizational determinants such as top management support and quality of human resources in influencing Malaysian SMEs to adopt one of the environmental innovations which is green productions. Data for this study were collected through questionnaire and analyzed by using SPSS. All organizational determinants for this study showed a significant influence on green production adoption. Since this study can be considered as one of the first attempts to empirically investigate organizational factors of green production adoption, the result helped scholars, government and government agencies to understand SMEs’ behavior related to green production.

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=74d3c97cbdbbb0ffdb191a1e23090a2c


72.

ONLINE APPLICATION DEVELOPMENT FOR TRADITIONAL MARKET
Assafrul Ali Adhim (a*) Sani Noor Rohman (b) Danik Widayanti (b)

Along with the times, technology has become compulsory followed continue. Directly or indirectly affect the system trade, for example with access e-commerce over the Internet, can select the desired item, knowing the details of goods, and can do transactions with anyone without the constraints of time and distance. Development this application aims to provide all the information both internally and accessible external traders and the general public, for activities traditional market economy can run effectively and efficiently.

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=a67f15c319a61de7050eaa5ea8127137


73.

Blogspot-Based Learning Model to Improve Economic Self Directed Learning
Zul Afdal, Disman, Munir

Difficulties students studying economic science subjects (macro / micro) of the results of the preliminary study occurred because too habitually media approach used lecturer in delivering the material to the students. Existing theoretical learning is not sufficiently representative to explain the concepts of economic science that needs to be understood well, so the possibility is not available (inaccessible) by which the effect is less raises student learning experience. This has implications for the understanding of personal self error of each student. This research is closely related to efforts to improve the quality of learning independently, with the help based elearning blogspot as a source of learning and media economics (macro / micro) effective, innovative and productive. The purpose of this study to reveal the comparative increase in self directed learning in the subject of economics (macro / micro) for student teachers SMA / SMK / MA are using blogspot based elearning with media modules or handout. The method used is research and development or Research and Development (R & D) which broadly covers two stages, namely: manufacture, and testing. The study population is students of Economics Education UIR. Sample validation test sample taken total student class of 2014. Class in two different classes, namely: class A as the control class, and class B as a class experiment. Shaped data collection tools: tests, rubrics, and questionnaires. Data were analyzed with descriptive analysis, percentage, and N-gain test. Blogspot produce research-based elearning economics (macro / micro) with special characteristics Accessible or affordable by the eyes and the logic of the students, according to the characteristics of the course of Economics (macro / micro), which is associated with everyday human activities. blogspot based elearning is proven to increase Self Directed Learning. The study also found that the use of elearning is Accessible and effectively increase the Self Directed Learning of student learning and absorption in the material economics (macro / micro).

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=9af01cf8e4851592a2e5234722d2ab3d


74.

DESIGNING, IMPLEMENTING & EVALUATING ELECTRONICS JOURNEY MANAGEMENT SYSTEM (e-JMS) BASED KNOWLEDGE MANAGEMENT
1. Prof. Jann Hidajat Tjakraatmaja & 2. SATAM, S.T, MBA candidate

Maintenance North is one of the teams of Sumatera Light Oil Operating Unit in PT. Chevron Pacific Indonesia that responsible to maintains all equipment’s oil & gas facilities in Minas, Libo, Duri, Bekasap, Bangko and Balam fields. They are ensuring the equipment can function properly to support operations productivity.
The problems faced by the team’s was related scatter working coverage area has a highly risk of driving activities when traveling daily journeys to maintain equipment’s facilities through on the several road types, direct contact to public road traffic, and unpredictable of the journey situations.
The reasons applicable of journey management system are protects the employees and assets from hazard risks exposure when executing daily jobs and it’s one alternative method to sustain safety performance and cost-efficiency in the vehicle usage.
Electronics Journey Management System is an application software that uses system to perform specifically journey management by online electronic system when submission and approval in vehicle requisition, database management and reporting, monitoring and tracking system, alarm vehicle speed limit areas, selection of safely journeys route, selection of safe rest area, the calculation of risk analysis, driving behaviors, and comply with internal company rules and government regulations to maintaining safety driving activities purpose.
The research describes the designing, implementing and evaluating of e-JMS based Knowledge Management approach in People, Process and Technology. It is an integrated method that is most important to achieve the successful of electronics Journey Management System (e-JMS) implementation.
The data collection process begins by mapping the existing data of motor vehicle crash incidents, behavior based safety, effectiveness and cost-efficient of vehicle usage, conducting questionnaires and survey to review the current condition and statistical processing to facilitate decision-making and research analysis.
The system and software development tool has been running for the implementation of the daily working. The feedback from all employees, advice and continuous evaluating of electronics Journey Management System implementations will be collecting for further improvement in the future.

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=315cfe952c8e9d12c516bdbe006c4efe


75.

THE ANALYSIS OF QUALITY CONTROL IN GARMENT COMPANY BY USING STATISTIC IN CONTROLING DEFECT PRODUCT
NAFILA MAYANG, TIKA ANNISA LESTARI KOESWANDI, SINTA YULIANTI

As a company focuses on manufacture industry such as garments pants, t-shirts, shirts and others, Garment Company needs to maintain consumer confidence to produce a quality product. In doing so, the company uses a sampling technique with International standards in order to suppress high product defects. In fact the average defect rate of convection in various company products are 29% -32% in the period in September 2014. This study aims to determine how the implementation of quality control using statistical tools useful in an attempt to control the level of disability products in the company, knowing the type of disability dominant and provide solutions to the problems faced by the company. The method used is descriptive method. Analysis of the quality control is done by using statistical tools such as Pareto diagrams, maps u control, causal diagram and the tree diagram. Pareto diagram analysis results showed that most major types of defects are defects cloth (30.9%), broken (28.4%) and disability accessories (18.6%), but the most dominant type of defect is a defect of fabric. Based on the analysis of the control u map shows that there are still samples outside the control limits are sampled on day 22 and 28. From the analysis of causal diagram can be known causes of disability products derived from working methods, human/labor, materials/raw materials and machinery. Clearly visible raw materials become the main factor causing the fabric defect that can be submitted proposals and solutions by using a tree diagram by creating good relationships with suppliers, receiving raw materials from suppliers more carefully, the fabric is not rolled, not heat storage warehouse, work in accordance with the procedures and strict supervision.


Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=1a8129f73b576f01b1b9e887763fe944


76.

Quality Control of Product: Statistical Process Control
Solehatin Ika Putri, Chandra Budhi Septyandi, Dwi Phayana Rohandani

The problems faced by PT. Wahana Java Semesta Intermedia are still the emergence of defective products in every production and it escaped from quality control checked thus it reaches the consumer. This study aimed to analyze the application of products quality control system applied in PT. Wahana Java Semesta Intermedia, Radar Banten Newspaper products whether it is well within the control or not and looking for the factors that causing to the damage products. Data collection and information obtained from interviews and documentation on the number of products and production defects for three months in PT. Wahana Java Semesta Intermedia. The methods used to analyze products quality control by using statistical process control and fishbone diagram to determine the cause of defects products. Results showed that products quality control in PT. Wahana Java Semesta Intermedia is still controlled by the largest type of defects that is blurred ink with defects percentage 59.79% and with 1.26% percentage of defects from amount of checked production. Factors causing defects products are human, machine, work methods, environment and raw materials, in this case human is the primary cause of defects products.

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=fc74fae7c72f437ab5c44b13e50fec43


77.

Material Requirements Planning (MRP) Methods To Solve Inventory Problem at Start-Up Business
Widianingsih, Desy Anisya Farmaciawaty

Currently in Indonesia, start-up business is growing fastly due to government policy that promote the rise of the new entrepreneurs. KISSE (Cookies Sehat) is among many start-up business in Indonesia, which is in Bandung, that focus in culinary particularly in healthy cookies. As a start-up business, they are still facing some problems and challenges to grow their business, such as inventory system and production scheduling problem. Therefore, we conduct the research to develop the solution to the inventory problems faced by KISSE Company. The objective of this research is to implement material requirement planning (MRP) in KISSE Company in order to solve their inventory problems and production scheduling. Material requirement planning is a methods that are used to control inventory and production planning especially to schedule and decide how much raw material is needed in producing goods. To do this research, we collect primary data by observing the production division at KISSE Company. From those data, then we forecast the dependent demand, create the bill of material, and develop the master production scheduling. The result of this research is the formulation of MRP system for start-up business that would make their inventory system and production scheduling more effective and efficient, such as maintain the lowest possible level of inventory, ensure the availability of materal and components, plan manufacturing and purchasing activities.

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=cac85339c820400daa8cea383362a04f


78.

The Dynamics and Complexity of Beef Import as the effort in Stabilizing Beef Price throughout Causal Loop Diagram Approach*)
D. Yadi Heryadi*) and Tomy Perdana**)

Abstract
In order to fulfil the incresing beef needs since Ramadhan until Idul Fitri, the Government keeps trying suppress and stabilize beef price until reasonable price according to Government policy due to enhance national beef supply by import beef either beef or buffalo meat. The study conducted to know the complexity and dynamic of various interaction variable in order to stabilize beef price. Research method used Thinking System by means causal loop diagram. The study has got information that import done by government could not reduce market price because of inaccuracy demand and supply counting, finaly had some consequency such as inaccuracy of supply counting, trader and Slaughtering House behaviour. Recomended suggestion is to diversified, establish production center in consumer place, more focus in strategy, so that the sufficiency will make through and beef price will fulfil all sector’s expectation.

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=7527b741760fdd018bf67d944f297b33


79.

ANALYSIS FACTORS AFFECTING STUDENTS SATISFACTION TO ACADEMIC SERVICES BASED ON SERVQUAL
Girang Razati, Sumiyati, Masharyono

Colleges be required continue to improve in the satisfaction of students in the service provided. If not able to conduct strategic step because a less endeared, not provide added value for the improvement of individual personal, unsatisfactory treatment, then the product services offered will not deportment. The purpose of this reseach namely to know the factors that affect student satisfaction. Methods used in reseach this with explantory survey. The population in research as much as people with 605 level of error of 5 % obtained samples from 201 people. Data analysis using analysis factor with the help of software for spss 16 windows. The result showed that the factors that affect customer satisfaction that is tangible, empathy, assurance, responiveness and realiability.

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=c43298d5b747bf97bd052895b3718c3b


80.

QUO VADIS PRODUCT DEVELOPMENT STRATEGY OF INDONESIA MANUFACTURING COMPANIES?
Evo Sampetua Hariandja

Globalization weights have started to majorly affect the act of product development over an extensive variety of business. Another worldview has risen whereby organizations are using gifted building groups scattered far and wide to create items in a shared way. Manufacturing companies in Indonesia are confronting the same test and worldwide organizations that is profoundly aggressive and to maintain their prosperity by new product. The goal of this study was investigating the acts of new product development in manufacturing companies by including methodology, process, association, the execution assessment of new product development itself. This study led through overview utilizing the poll that have utilized beforehand with changes balanced with qualities of Indonesia manufacturing companies and interview with executive level in product planning, product engineering, product development, marketing planning and research and development. All out manufacturing companies have taken an interest in this study are 585 companies comprising 63% domestic investment, 20% foreign direct investment, and 17% were spread joint venture and state-owned companies. The results of this study are 60% of companies concurred with that new product development very overwhelmed by bearing of top management level (top-down) and 40% concurred with principal. From 585 companies, 30% to create new markets and diversification of product, 20% directed new product development to satisfying purchasers interest, 18% to build the quality of product. The spending budget for R&D from sales, 65% companies designated around 0-9%, 20% around 10-14%, and 15% around 15-20%. The strategy of product development of manufacturing companies in Indonesia were new items and mostly derivative products.

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=5445855bfcaf615ee5d4941795037c1c


81.

SERVICE INNOVATION CAPABILITY AND INNOVATION PERFORMANCES IN DISTRIBUTION STORE AND CLOTHING INDUSTRY: A CONCEPTUAL FRAMEWORK
Evo Sampetua Hariandja

Distribution store and clothing industry in Indonesia has demonstrated critical development and addition more noteworthy consideration in today's business surroundings especially in creative industries. The development of creative industry gives contribution for Indonesia economic. That thing happen because the creativity of the youth society and their courageous in experimenting with innovative ideas. The research aims to study the phenomenon of synergy between service innovation capability and innovation performance in the context of Indonesian distribution store and clothing industry. The aftereffects of this study can be utilized to further support the creative business. The study seeks to develop a model that link three main variables: service innovation capability and innovation performance. This link has been given little attention by prior research particularly in the creative industry. The proposed model is discussed in the paper.

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=21337d4e37ee2bb0a53b6e35da6c1865


82.

Empowering The Santri Role As A Branchless Banking Agent Under Financial Inclusion Development Policy
Sony Sasongko

As said by Mr. MuliamanHadad (2015), The Chairman of The Otoritas Jasa Keuangan, “Only around 40% of Indonesians are connected to formal financial institutions”, means around 130 million people spreading within 360 ethnic groups, speaking 719 languages, living on 6.000 of 17.504 Islands are not connected to formal financial institutions. This is a big number, either as a potential customers or a group of poverty that must be covered in financial inclusion policy, i.e. Branchless Banking (BB) Policy.

On the other hand, as a big Moslem Country, Indonesia has at least 140.000 (IPI, 2016), moslem elementary school called a Pesantren with Santri as a student. Empowering santri as a BB Agent, is a smart proposal model for BB development, either Regular Bank based model or Islamic Banking model (syariah) around Indonesia.

IPI (Ikatan Pesantren Indonesia) should take account for this development proposal model. IPI as a hub for Bank, Technical Provider, and Pesantren / Santri business connectivity at every single elements of BB, including system management, but excluding investment funding that could be done by third party in order to keep the neutrality manner.

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=2a263e1ddf3883224b5c30f77a63ff68


83.

Productivity Analysis on Local Government-owned Drinking Water Companies (PDAMs) in Indonesia and Its Market Challenge
Anang Muftiadi

Although Local Government-owned Drinking Water Companies (PDAMs) in Indonesia are close to monopolist, but overall performances are relatively unsatisfactory. In 2014, of 359 PDAMs in Indonesia, 51% classified as healthy, 29% classified as less healthy and 20% are sick. The situation appears to be less favorable, because the real potential market is very huge. By 2015, as many as 71% of households access safe drinking water, only 17.6% who became a customer of PDAMs through the pipeline system. Although the factors causing the performance of course vary, but the focus of this research is on aspect of productivity. Productivity is the basis for enhanced customer service and realization of the potential market.
This study uses a Cobb Douglas Model, which is the functional relationship between output (production quantities) with input (amount of human resources and assets). The data used is as much as 358 PDAMs in Indonesia obtained from the Ministry of Public Works and Public Housing.
The results showed that the number of human resources and assets very significant influence on the production quantity of PDAMs. The coefficient of determination of 0.75. Elasticity of production of assets (alpha) = 0.277 and elasticity of human resources (beta) = 0.91. Furthermore (alpha + beta) = 1.19, which showed that the PDAMs are characterized by increasing returns to scale, that is, if there are additional input 1%, then the output can be increased by more than 1%. With these models, it can be assessed that the 358 PDAMs in Indonesia, as many as 186 (52%) classified as productive and 172 (48%) classified as unproductive. Relatively productive PDAMs, basically have the better market opportunities exploitation. In order to exploite market opportunities, from technical side of the production, in general PDAMs can potentially attract investors. Nevertheless, other non-technical issues still need to be considered.

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=a13cb5ddca6f63464db0b0eeb2d9a88c


84.

The influence of budget participation to local government performance with emphasis budget goal clarity, organizational culture and desentralized system as a moderating variable of district goverment karawang
(a*) Nesti Hapsari (b) Dian Hakip Nurdiansyah

One of performance-based budgeting element that expected to optimizeperformance of local government is budget participation. This research purpose is to know the influence of budget participation towards performance of local government. This research also include some organizational contingency variable such as: budget emphasis, budget goal clarity, organizational culture and decentralization system as moderating factors that can strengthen or weaken the bond between budget participation and performance of local government.
Sample of this research are 47 SKPD in Karawang District, with structural functionary who participate on forming budget, as the respondent. This research uses primary data derived from questionnaires. Then, data was processed and analyzed using SPSS 17 for windowsprogram.
The results show that budget participation has a significant positive effect toward performance of local government. Moreover, organizational culture and decentralization system has a significant positive effect as moderating variable of budget participation and performance of local government. Whereas budget emphasis and budget goal claritycan’t moderate the bond between budget participation and performance of local government.

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=902d3b234cf6c0dd207b81a4d86397cb


85.

Lean Sigma Application for Bridge Improvement Project
Prayogi Purnapandhega

PT. XYZ is a major partner in Indonesia’s economy and is the largest crude oil producer in Indonesias, contributed approximately 40 percent of Indonesia’s national production. PT. XYZ operates 90 fields in Sumatra with two major fields, Duri and Minas. Duri field consists of 13 areas that are linked by the bridge. Therefore, the bridge has an important infrastructure in maintaining our operational and mobilization in Duri field. The majority of the bridges in Duri field were damaged, due to the affected of corrosion on its steel pile (foundation). This corrosion will impact to the bridge losing its strength support, so that it cannot carry vehicle load as the original design.

There were 96 damaged bridges (66 bridges in fair condition and 30 bridges in poor condition) should be repaired quickly. However, from baseline data of bridge’s project construction during 2014-2015, it took 159 day in average to repair a bridge and there were only 4 bridges able to be completed construction through a year. This condition was very disrupted operation & maintenance activities in Duri field.

Lean Sigma as a tool for process improvement for all its worldwide operation, and that includes PT. XYZ Lean Sigma Approach uses five steps namely Define, Measure, Analyze, Improve and Control. In this thesis, Lean Sigma will identify anything with potential value (both direct and indirect to project cost), with the ultimate goal of accelerating cycle time, less costs and with much fewer defects, compared with traditional business systems. The objective of Lean Sigma application in this final thesis is to improve process of delivering next bridges project with effective schedule, efficient cost and meet the quality requirement.

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=35b9ad59674e02424c94a4f95ca62a80


86.

INSURANCE PRODUCTS Micro, Small and Medium Enterprises
Nur Istiqomah Luthfiani, Duyu furohmah,Karina Wijayanti, Atika Nur Oktaviani, Puput andriani, Sinta wahyu prihatin

Indonesia is a country whose economy is supported by Micro, Small and Medium Enterprises sector is increasing 58.92% of Indonesias GDP and able to provide employment to 97.20%. Number of Micro, Small and Medium Enterprises in Indonesia around 57.9 million and the number could continue to grow each year, although it can be said Micro, Small and Medium Enterprises as the backbone of Indonesian economy but not all perpetrators of Micro, Small and Medium Enterprises prosperous. There are still a lot of policies or programs of the Government needed to address the problems faced by the Micro, Small and Medium Enterprises.
The problem faced by Micro, Small and Medium Enterprises in general has been given a solution by the government through policies that are pro Micro, Small and Medium Enterprises, but over the economy faced by Micro, Small and Medium Enterprises today are diverse, the emergence of new problems such as the absence of processing goods not sold by Micro, Small and Medium Enterprises to make the Micro, Small and Medium Enterprises has decreased turnover, if this continues to happen then the Micro, Small and Medium Enterprises do not get the added value of the product is not salable can even suffered losses.
To solve the problem of the product is not salable then offered solutions Products Insurance program. Insurance products of small and medium Micro is an innovation program that aims to address the problems faced by small and medium micro businesses associated with products that are not salable.

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=b88bdd17ac0997cca3a49f72b8d27928


87.

Risk Management Design for Private, Small, and Medium Scale Musical Concerts
Harriman Samuel Saragih (a*); Sukoyo (b); Evo Sampetua Hariandja (c)

Risks are likely to become the factors that are lacking of attention in times of organizing events. According to the practical experiences and observations by the author in the field of private, small and medium musical shows and concerts, poor project planning coordination among the committee and lack of attention to possible risks are the factors that lead to bad impacts to the whole performance of the concert. The author sees that risk management framework enables the committee to gain the helicopter view of the overall planning in the event, from the initial to the post execution stage of a concert. The framework used in this study is risk management system based on AS/NZS 4360:2004 which provides comprehensive steps in determining and analyzing the possible risks in conducting a project. In this study, probability and severity of each possible risks using Delphi method to the experts of whom have the experience in the respective field of more than ten years. This risk management design is applied in the “Light up Our Children’s Future” Charity Concert in Bandung on May 9th 2013. Upon the implementation in this concert, the committees were able to reach the success rate of 73%, higher level of success compared to the previous homogeneous concerts which only resulted in the success rate of 54%.

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=76365d4401f45f7d828958fe10425efc


88.

Value Chain Analysis in Small Business Context
Mega Iskanti Putri & Budi Harsanto

Value chain analysis is a tool to understand the activities that create value to company’s product. Value chain analysis help companies in identifying the position of the company and analyze the activities in the value chain as well as eliminate activities that do not create added value to the product or service. The purpose of this paper is to identify the activities in the value chain and to explore the problems in small business context. This is a case study research. It uses an interview and observation for data collection. As a case study we elaborate a small firm in Bandung, Indonesia engaged in moslem fashion industry. The result show that there are still many problems in the value chain in this company, ranging from primary activities to support activities. This paper is unique since its combine strategic and operations perspectives. Also there is still rare value chain analysis study in the context of small business, especially in emerging economies as Indonesia.

Topic: Innovation, Operations and Supply Chain Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=b9f73920bb18c41d10a9487a4157ce2f


89.

PURCHASE DECISION PROCESS OF DOMAIN .ID
DR. Mudji Sabar, MBA

Abstract. This research is aimed to examine the influence of Price and Service Quality towards Brand Image and its impact on the Purchase Decision Process Domain .id. The data are derived from the statistical data of the users of ccTLD (country code Top Level Domain) mainly during the year 2014-2015. The Structural Equation Modeling is chosen and employed as the data analytical methods in this research. The population of this research is the users of Domain .id in September 2015, which were 17,802 users. This research applies convenience-sampling technique and the sample size is 385 respondents. This research uncovers that Price and Service Quality simultaneously have significant influences on Brand Image of Domain .id. Price has been proven to have bigger contribution compared to the contribution of Service Quality on the value of Brand Image. Furthermore, it shows that Price, Service Quality, and Brand Image simultaneously influence Purchase Decision Process. In this case, Service Quality contributes the most on the value of Purchase Decision Process of Domain .id.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=5a38cf6a5440d1abd5152270a11959d2


90.

The Power of Endorser in Consumer Buying Decision Process among University Student
Lizda Indriani Halomoan and Budi Permadi Iskandar

In marketing, endorser is considered by companies as an opportunity to increase awareness and boost sales. This research aims to study about the endorser influence in consumer decision-making, especially among female university students in Jakarta and Bandung. 205 students are asked to express their preferences. Marascuillo Procedure technique is applied to analyze the relationship between each type of endorser with consumer’s purchase intention, purchase decision and post-purchase evaluation.
It is found that in need recognition phase, product display has become the most important attribute for consumers in choosing fashion product; followed by quality, price, functionality, brand, and trend. 67.67% of respondents claimed to use endorser as their reference in seeking information about fashion products including the product quality, trend, display, etc. The reason behind consumer preference on endorser is caused by the attribute of ‘likability’ with the approximate percentage of 54%; followed by ‘expertise’ with the percentage of 29.5%. About 65% of the total respondent answered that the most preferred or liked endorser is the fashion blogger.
Respondents are asked about whether they have ever purchased fashion product within the period of January until now, under the influence of fashion blogger. The research suggests that fashion blogger builds consumer’s purchase intention (66.67%) and influence consumer’s purchase decision (57.4%). The post-purchase evaluation shows that 67.6% of consumers who has previously bought products from endorser, shares their experiences and feelings with people; mostly through word-of-mouth. In conclusion, fashion blogger is proven to influence consumer purchase decision. The use of fashion blogger is indeed useful and recommended for marketers in marketing purpose.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=4e994fec13ad794ff4c7d824edd7f8c5


91.

The Differentiation of Unique Educational Services to The Superior Customer Value (Study of Education Model of Islamic Boarding-Based Junior High Schools in Indramayu Regency)
Muhamad Adi Sujai

Education is a product in the form of educational services. The Presentation of those services includes physical aspects such as facilities and non-physical aspects such as the various forms of educational activities packaged in a single unit curriculum. Using differentiation, the product has a differentiator value from the other similar products. This research aims to analyze the influence of a unique educational service differentiation to the superior customer value for Islamic boarding-based junior high schools in Indramayu. This research method uses a survey of 100 respondents which are the students’ parents/guardians. The result of this research is an educational service differentiation has a positive and significant effect to the superior customer value. For that presumably it should be best that Islamic boarding-based junior high schools constantly create the educational services differentiation so they are different and have a characteristic that is not belonged by other educational institutions.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=887296381dd82dbb27b4d4204390c3fe


92.

Relationship Analysis of Price, Promotion, and Product Quality on Consumer’s Buying Decision of Premium Cold-pressed Juice (Study of Cold-pressed Juice Brand XXX, PT XYZ, South Jakarta)
Rifa Fajriani Putri; Hesty Nurul Utami, S.P., M.M

Patterns of spending toward food and beverage give a good picture of consumer behavior, showing various social, economic and marketplace trends at the household level. Cold-pressed juice is sort of premium beverage that not much known in Indonesia that has a lot of goodness compared to common juices. This research aimed to investigate the correlation and influence of factors related to the consumer’s buying decision of cold-pressed juice (XXX brand), these factors are price (X1), promotion (X2), and product quality (X3) on buying decision. This research took place at XXX stores in South Jakarta. The data was obtained by interview and questionnaire. The analysis’s method using rank spearman and multiple linier regression. The sample was used are 50 respondents which took by cluster and stratified random sampling. The results show that product quality is the most valued by customer’s perception. Price, promotion, and product quality have significant relation on buying decision with the correlation: moderate correlation for price; strong correlation for promotion; strong correlation for product quality. Product quality has significant influence on buying decision. Nevertheless, the influence of price and promotion on buying decision are not significant. The results of this research suggest to increase the product quality by enhancing product features, improving/reforming products or producing additional products.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=a2a4ea11bbf7a8b447d5386f6d2b49f9


93.

Influence Brand Awareness And Marketing Distribution Channels on Consumer Purchasing Decisions on Products Processed Bottled Tea
Dania Fuji Lestari (a), Hesty Nurul Utami (b)

This research objects are to find out: (1) the implementation of brand management run by Addictea, (2) the implementation of distrubution channel in marketing run by Addictea, (3) the influence of brand awareness and marketing distribution channel towards the decisions of consumer purchase in buying packaged tea product from Addictea. The sample used was all consumer who bought Addcitea products in Bandung. Simple random sampling technique with an iteration formula of 70 people was used in deciding the sample standard. The data was collected from interview and questionnaires in which the validity and realibility had been tested. The analysis technique used was descriptive analysis and path analysis by SPSS software.
The result of this study showed that: (1) The implementation of brand management organized by Addcitea had been properly managed assessed from the vision accomplishment that could develop the brand, (2) The distribution channels owned by Addictea were direct and indirect distributions under the implementation of distribution channel functions that had been well run, (3) There were direct and indirect impact from the variabels with the total influence of brand awareness greater than the marketing distribution channel towards which as well gave significant contribution to consumer purchasing decisions up to 41,6% and the rest was expected from the variable apart of what being studied.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=a6733bb480ca24589bd060bcdced1833


94.

Proposed Pricing Strategy for Fishing Net Products of CV Kurnia Agung Sejati
Ellen Josephine Lumanto and Reza Ashari Nasution

Nowadays, manufacturing industry is one of the sectors which give the big contribution to GDP in Indonesia. CV Kurnia Agung Sejati is one of net manufacturer company located in Bandung, Indonesia which has a goal to create high quality of net to help fishery, aquaculture, plantation, and agriculture industry in Indonesia. In this research, the company is still doing expansion when faces the problem that the increasing of the return on profit is not balanced with the increasing of the sales. In the finance report show the fishing net has big sales to the large market in Indonesia. So, the writer wants to focus on pricing strategy from sales of fishing net to give the best recommendation for the company to increasing their profit margin through pricing strategy. Data analysis will be conducted from the factors that affecting price decisions, which are customer perceptions of the product’s value, product costs, and other internal and external considerations such as marketing strategy, objectives, and mix, nature of the market and demand, also competitors’ strategy and prices. The proposed strategy for business solution are explained from the pricing alternatives. The product characteristics, timeline activity, and the resources requirement will be arranged in order to can implement this strategy in real situation for CV Kurnia Agung Sejati in the future.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=4cab3f3dc32150678be9df4d1fd683dc


95.

Proposed Model for Social Capital Relationship with Online Purchase Decision in Social Network
Adhi Prasetio; Vanessa Gaffar

This study aims to propose a model for online consumer behavior within social networking site. Previous studies have tried to offer models to explain social network user’s behavior regarding to purchase decision and eWOM. But so far none has tried to relate what could triggered eWOM and their relationship with purchase decision in a social network site.
The research method used in this study is qualitative descriptive analysis technique through the study of literature. Study choosen based on its relevancy with eWOM, online purchase intention, and online purchase decision.
The result of this study propose a more comprehensive model for online purchase decision within a social networking site that include social capital, eWOM, online purchase intention and online purchase decision.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=6ee2883ec9567365bbca3cc6651308d7


96.

Factor affecting online shopping preferance on social media or webstore that influence purchase decision of start-up company
Atika Sari Pohan (a*), Evy Rachmawati Ch (b)

Currently, online shopping is favored by people because they do not have to come to directly to the store but just look at a collection of photos provided by using a mobile phone that is connected to the internet network. Media that bridges online shopping is through social media or website.
This study to find out what factors are driving consumers to shop online decides whether through social media or website. The method to be used is quantitative and qualitative (mix method). Data will be obtained by interviewing 100 respondents via the enclosed questionnaire. In addition, the interview will also be made to obtain qualitative data that can help in the analysis process. In this case, will be dominant factors becomes the most important variable for consumers in deciding its purchase decision that can be the basis to formulate appropriate strategis to increasing customers’ confidence in shopping online through social media or website

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=d091a208730e34a42025015751315c17


97.

IDENTIFYING CRITICAL SUCCESS FACTORS AFFECT CONSUMERS PURCHASING BEHAVIOR OF POLISHED GEMSTONES IN INDONESIA
Elimawaty Rombe and Zakiyah Zahara

The purpose of this study is to identify the critical factors impact the consumers decision on purchasing polished gemstones in Indonesia. Data for this study were collected from 162 respondents with varies background whitin the city of Palu in Indonesia. There were 27 indicators tested in this study. Based on the exploratory factor analysis (EFA), there are 19 indicators support the finding of critical success factors affect consumers purchasing behavior of polished gemstones in Indonesia. The indicators are segregated in the main six factors. This research has limitation in the number of respondents involved in this study. In addition, the consumers behavior in other regions of Indonesia may have different behavior so that the further study should be tested in different regions to support the findings. This paper provide data for developing the constructs in consumers behavior of luxury products. Therefore, the future research might test and analyse the factors with other constructs with the aim to a new insight in consumer behavior of luxury products.
Keywords:critical success factors, consumers behavior, gemstoneS

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=3723173c9dd970bd77d243a1b3237c0b


98.

Determinants of Customer Trust and It’s Implication on Customer Commitment : The Empirical Study at Sharia Bank in Bandung
Nandan Limakrisna, Deden Komar Priatna, Winna Roswinna

Abstract - The real conditions a Sharia Banking in Bandung, shows that there is a very loyal customer which contributes more than 50 percent of the Moslem. The conditions reinforce the notion that the quality of service and internal controls have an influence in determining customer trust and in turn has implications for customer commitment of Sharia Banking in Bandung. The purpose of this research are to know and analyze the effect of profit sharing and customer relationships to customer trust, and it’s implication on customer commitment.The methods in this research uses a quantitative approach to the design of explanatory and cross-sectional time horizon, using primary and secondary data, while the sampling is done by proportional random sampling method which results in the sample of 210 respondents. The research model using Structural Equation Model (SEM). This finding of the results are Profit sharing, customer relationships, proven to have a significant influence on customer trust, and customer trust shown to have a significant influence on customers commitment.




Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=0afd32450703657e48e1e504bce92b01


99.

Creating Students Loyalty Model in Private Higher Education (Studies in Private University in Bandung)
Muji Gunarto (a*), Lili Adi Wibowo (b), Ratih Hurriyati (b)

Choosing a college is not as easy as choosing a product because the decision must consider the value of the future.However, there are some similarities in selecting universities, especially private universities. Customer loyalty in the world of education is closely related to the loyalty of the students. Student loyalty is very important for the sustainability of a university. Students who have a high loyalty is one of the assets for universities because they would give a positive recommendation and encourage friends, relatives or other people to study at universities. In addition, there is a possibility that they will continue their education at the same College. Several studies about the loyalty of the students had been done by some researchers before, but the loyalty model cannot be implemented in general. The purposes of this study are to observe the factors that create loyalty models in student and the loyalty of students at private colleges, so that the marketing managers of private universities are able to improve and maintain the students effectively.The research is conducted on 5 private colleges which are selected randomly from the 27 private universities in Bandung. The number of respondents are 250 respondents.The sampling technique is conducted by quota sampling on each of the private universities. The data are analyzed by using structural equation modeling (SEM) and data processing using Lisrel Program. Through this research, obtained: 1) The overview of loyalty student on private college in Bandung; 2) The amount of influence of several factors on loyalty student in private college; and 3) Loyalty Private Colleges students model.By obtaining the model of this study, it is expected that private collegescan implement an effective marketing strategy in order to maintain and increase the number of their students.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=397f0721faeeed7ac077b567e5b5574a


100.

Public Perception and Preference Analysis on Higher Education Reputation Rating Agency
Muji Gunarto 1,2), Dimas Yudistira Nugraha 1), Vanessa Gaffar 3)

Consumers will consider various attributes or factors when they make a purchase or deciding on a college choice. The Minister of Research, Technology and Higher Education of the Republic of Indonesia has classified and rank national universities. Previously, some agencies have classified and rank universities both nationally and globally. The results of classification or ranking are different from each other because they use different methods and different sizes.The purpose of this study is to analyze public perception of the reputation of the institution that has to rank colleges and community preferences on college choice.Method survey conducted on three groups of people, they consists of some students, teachers / lecturers and the general public.The sampling technique used isaccidental sampling. The number of respondents in this research is 123 respondents. The analysis technique used is descriptive analysis and conjoint analysis. The results show that many people do not recognize the results of the classification and ranking universities from an independent agencies, the majority of respondents only recognize BAN-PT as an institution that performs the classification of colleges.However, the results of ranking colleges taken seriously by the leaders and managers of higher education as a basic policy to achieve the best college. In addition, the public preference towards higher education shows a high score with various aspects of consideration, and universities should be able to give a good experience to their students.Almost all aspects of preferences offered highly rated, except for the aspect of prestige. The highest preference in choosing a college is a reputable college and study program that conformity with their interests.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=809618c2d0848f4909e33f45207e6870


101.

Instagram Content for Start-Up Culinary Company Affect Customer Purchase Intention
Oktaviani Br Sagala, Evy Rachmawati

Instagram is one of most popular social media platform used around the world. As one of marketing communication channel, Instagram becomes important to companies because its existence to communicate company’s product to customers, in order to attract the customers. In culinary industry, especially on cookies products found many companies used Instagram to communicate its products. Kisse Cookies Sehat as a start-up culinary company focused in healthy cookies product also planned to maximize its performance by communicating its product in online, which is use Instagram. To optimize the Instagram marketing, the company must be able to create contents and drive the customer to share the company’s content through their social networks. The objective of this research is to determine the suitable content of Instagram for start-up companies that will affect the customers purchase intention. The methods used in this research are collecting data from questionnaire that distributed in two campuses in Bandung, which is Institute of Technology Bandung and Padjajaran University, and factor analysis. And, the result of this research is finding the suitable content of Instagram that based on customers preferences.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=a98d644b183838503c63152cdc987562


102.

EFFECT OF BRAND ORIENTATION ON ENTERPRENEURSHIP CREATIVITY IN SME’s BRAND (Studies in the Creative Industries Shoe in Bandung)
Dadan Abdul Aziz Mubarok

Research purposes to determine of brand orientation effect on entrepreneurship creativity in brand shoe application. Research design using quantitative with explanatory study, population is the creative industries of shoes already has its own brand, respondents are owners of creative industries of shoes, sampling method with purposive sampling and analysis using linear regression multiple.
The results showed that brand orientation influence towards entrepreneurship creativity in the application of the shoe brand in the creative industries. Entrepreneurship creativity becomes a factor that is instrumental in the implementation of the shoe brand in the creative industries. However, in the implementation there are other factors that must be considered such as marketing innovation on creative industries. Further research aims to analyze the influence of brand orientation towards marketing innovation in the application of the brand in creative industries
The study on the brand in the creative industry today, there are still many who analyze the market orientation as an important factor in the implementation of the brand in the creative industries. Based on this, the authors tried to analyze brand orientation in the creative industries as a factor that is important in the application of the brand.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=e3a9cd6b5b4e0941cd4ba6670eceb4b6


103.

Brand Attitudes of Smartphone User: The Role of Brand Knowledge and Self-Congruence
Ali Mohamad Rezza

This study examines the brand attitudes of smartphone user. In particular, it examines how users brand knowledge and their self-image congruence can affect their brand attitudes towards smartphone products. Previous research indicates that brand knowledge and self-congruence can facilitate positive behavior and attitude towards products. This research used cross-sectional survey explanatory method and using structural equation modelling approach to test the hypothesis. A quistionnaire was sent to 200 smartphone users in Bandung. Result indicate that self–congruence was a good predictor of users brand attitude and brand knowledge did not affect users brand attitude towards smartphone product.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=c1a386941e0a2bca3dfc6b15f0696dca


104.

Measuring Hablumminallah Behavior in The Third-Order Confirmatory Factor Analysis of Muslim Consumers’ Religious Behavior Model
Muniaty Aisyah

This research is intended to measure the consumers’ hablumminallah behavior within the third-order confirmatory factor (CFA) model of Muslim Consumers’ Religious Behavior (MCRB) framework. The concept of hablumminallah behavior is precisely about Muslim religious behavior which formed from cognition, affection and conation behavior in Faith and Worship aspects of a Muslim in his or her relationship with God. Different with many other previous researches about Muslim religiosity that mostly still apply a one to one measurement of Christian or wertern terminologies, this research applies an Islamic concept of measurement that derived from the holy Al Qur'an and Hadith. To measure the proposed model, 390 data sets were generated through a survey which were analyzed by using the structural equation modeling with Amos 22.0 software. The finding shows that Indonesian Muslim consumers have high levels of hablumminallah behavior and when a third-order CFA model was performed on MCRB’s constructs, it proved to be valid and reached a goodness-of-fit model. This study was the continuity of previous researches which implemented the first-order CFA model of hablumminallah behavior and the second-order CFA model of MCRB framework. Because religious behavior is viewed as an important factor that affect consumers purchase pattern in so many ways, by analyzing the level of MCRB allowing marketers to plan a suitable marketing strategy. Since the Indonesian Muslim consumers have a high level of hablumminallah behavior, it is strongly recommended for marketers to assure the halalness (lawfulness) of their products accordingly to the Islamic law. This research is limited to only measuring the consumers’ hablumminallah behavior, while both consumers’ hablumminannas behavior and the third-order CFA model of MCRB framework measurements will be analyzed later in another further researches.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=b94d9ff198ba8127cb81aaccd4bef288


105.

Lifestyle Influences on Purchase Decisions Become Members (Survey to Member of Gold’s Gym Fitness Center in Braga City Walk Bandung)
Aggi Panigoro (a*), Andry Fernandus (b), Muhamad Mustofa (b)

The importance of a healthy lifestyle nowadays begins demanding by public in general. There are various ways if someone wants the healthy lifestyle, such as the intake of nutritious food and exercise regularly. Exercising is one of the factors to support a healthy lifestyle with lots of functions and benefits obtained. Thus, exercising three to four times a week will be beneficial for most people. There are many types of exercising activities ranging from Athletics, swimming up until exercising at fitness center. The choice of exercising in the fitness center is because of a variety of exercising on offer, so that if the needs and desires of consumers are in accordance with what it produces, there is a decision to choose a fitness center that appropriate consumer choice. Seeing from the consumer’s decisions to choose one membership becoming members of a particular fitness center is based on facility, level of comfort and functionality in the fitness center. That is why the number of members deactivates until moving to the members of other fitness center. As an effort to improve purchasing decisions members, Gold’s Gym Braga City Walk Bandung continuously makes efforts and relational marketing strategies. Through relational marketing strategies, lifestyle is applied in which the dimensions consist of activity, interest, opinion and demographic of the members. This is a way that will increase the purchase decisions become members and it can improve the condition of the Gold’s Gym.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=8df300a6b2ec6915c3b95e4070f37f45


106.

Factors Affecting Customers Buying Intention In Fashion Online Shop Website
Daffi Ranandi (*), Mustika Sufiati Purwanegara

With the growing number of global internet users, the number of Fashion E-Commerce business also grows. Previous research had shown that in an online shop business, consumer tends to follow a Low-Involvement Hierarchy of effect. Thus, increasing buying intention from the first impression has become especially important for a fashion online shop business.

Through Focused Group Discussion, Interview, Netnography, and Quantitative Analysis, researcher determined nine factors that correlate significantly with customers buying intention level and the strength of each factor. These factors are Product Quality, Product Photo, Product Authenticity, Service Experience, Delivery Experience, Testimonial Trust, Design, Functionality, and Filter Material. Between these 9 factors, Product Quality is concluded to be the strongest factor affecting customer buying intention. Further analysis shows that Product Quality score highly influenced by Product Photo score.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=265ae7339b6b4dc3a2f29f6b44606716


107.

The Influence of Television Advertisement on Purchase Decision Facial Wash for Men Product
Ira Valentina Silalahi (a), Harini Fajar Ningrum (a), Rasna Ulfah (a)

Consumer interest of facial wash for men product is so high, its because almost every toiletries company produce segmented product, especially product for men. So, it makes many toiletries company work harder, persist with more powerful, and keep continuing do the innovation. Therefore, it takes some effort for toiletries company which produce mens product (in this case facial wash for men) to make the right marketing strategy. One of marketing strategy that can be applied is to centralize communication pattern in attracting consumer attention and affect consumers to choose and buy their product through various electronic media, one of them is television advertisement.

This research aims to 1) Obtain findings about consumer responses on television advertisement of facial wash for men product, 2) Obtain findings about consumer purchasing decision on facial wash for men product, and 3) Obtain findings about influence of the television advertisement facial wash for men product on purchase decision.

The objects of this research are male consumers who use facial wash for men at Yogya Toserba Raya Cihampelas Walk Bandung. The independent variables in this research are television advertisement (X) and dependent variables is purchasing decision (Y). This research used descriptive verificative and the method is explanatory survey with purposive sampling technique with 100 respondents. Data analysis technique that’s used is simple linear regression with SPSS 23.0 computer software. The result from this research states that advertisement on television media has an influence about 53,30 % corresponds to the purchasing decision.

That means either on the partial or simultaneous have a significant influence from performance of the television advertisement in purchasing decision. In this research, there are some findings, as follow: 1) Performance of the television advertisement such as mission, message, and media are executed very well, 2) The purchasing decision for facial wash for men is also executed well by the male consumer at Yogya Toserba Raya Cihampelas Bandung, and 3) Performance of the Television advertisement has a strong influence in accordance to purchasing decision, and the selecting product dimension has a high influence compare to other dimensions. Based on the result, the research recommends that television advertisement increases consumer’s purchasing decision. The company which produce facial wash for men needs to improve their promotional strategy by using television advertisement with more innovative and creative, this is the main key to attract consumers in order to increase purchase.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=98aecf5c45f6192a9e8b949bb8579da4


108.

ANALISIS LOYALITAS PELANGGAN INTERNET SERVICE PROVIDER DENGAN MENGGUNAKAN MOBILE ACCESS (STUDI KASUS: PELANGGAN INTERNET BROADBAND DI JABODETABEK)
Dadan Sumantri, Egi Bhakti Bhuana, Muhammad Taufik

This research is focus to analyze the internet service provider of consumer loyalty on mobile wireless access by taking a case study in broadband internet at Jabodetabek. Customer satisfaction, service quality, switching cost, price perceptions and corporate image are used to measure customer loyalty. The survey method using quesioner as main data which questionnaires distributed to 200 customers of broadband internet service provider internet consumer customers using mobile wireless access by judgment sampling technique. s used Sampling error is 5% and confidence level is 10%. The results of this study are the variables of customer satisfaction and switching cost variables are significantly affect the loyalty variable. While service quality variables significantly affect customer satisfaction variables and the variable corporate image.The results of research and analysis is to increase customer loyalty, the company suggested creating barrier using switching costs and create customer satisfaction by optimizing service quality. In addition, the optimization of service quality by the company is expected to improve the corporate image.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=7d41ce982cd59d250540aa8604ad4efc


109.

Young Consumer’s Perception on E-Service Quality of Online Shop: an Evidence From Bandung
Nina Septina

Nowadays business runs not only by offline platform but also online. The online business growth facilitate by the rapid development of technology, especially internet. To enhance online consumer satisfaction, online businesses need to know the perceptions of consumers about the quality of its services as one of the basic considerations in decision making for their marketing policy. The limitation of this study was not discussed all platform of online business yet. This study applies mixed method to measure the perceptions of online consumers. Focus group discussion (FGD) conducted to learn the dimensions of e-service quality of young consumer in Bandung. Data collection was done through administered questionnaire which developed based on FGD findings and related literature. E-service quality on this study consists of four dimensions which are reliability, tangibles, security and customer service. The results of this study found that respondents mostly satisfied on several dimensions of e-service quality and appreciate online shop as a partial substitute of offline shop. Moreover, male respondents less access than female but spends more.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=82511217a29bbb9218080a0707c11986


110.

The Interaction Between Dynamic Marketing Capability and Service Innovation Capability And The Mediating Effect Of Marketing Communication on Performance: A Hotel Industry Perspective
Evo Sampetua Hariandja

This study examines the interaction between dynamic marketing capability, service innovation capability on performance in the context of hotel industry. The conceptual framework used in this research has been drawn from marketing and innovation theory. Specifically, relationships related to dynamic marketing capability, service innovation capability, marketing communication, and performance have been identified. This research develops a framework about interaction both capabilities and its performance in an organization and link four main variables: service innovation capability, dynamic marketing capability, marketing communication, and performance. This link has been given little attention by prior research particularly in the hospitality industry. The proposed model is discussed in the paper.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=f95d5a323dd8f975714968e8d34baace


111.

Creating Value Creation to Increase Marketing Performance
Reminta Lumban Batu (a), Eeng Ahman (b), Lili Adi Wibowo (b)

Sustainability of SMEs is essential for supporting business growth and is able to contribute to the growth of the economy. Creating value creation in accordance with the cultural values applied in Purwakarta SMEs to improve marketing performance. More and more SMEs have value creation in its operational activities will increasingly affect marketing performance of SMEs.

Objective: To analyze the data and information of creating value creation and marketing performance of SMEs Purwakarta.

Methodology: This study is descriptive verification method and cross sectional method for collecting primary data in the form of questionnaire then verified by a research model with Partial Least Square (PLS).

Findings: Creating Value Creation has a positive effect capable of affecting the performance of marketing.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=35dd7db64a27cf3de4212052c2c2b089


112.

The influence of electronic word of mouth and brand image on purchase decision
Sri Astuti Pratminingsih and Eriana Astuty


Abstract
Electronic word of mouth (e WOM) communication has turned into an important element in marketing strategy as it can influence purchase decision making. The objective of this study is to investigate the effect of electronic word of mouth on purchasing decision. The study also examines the moderating effect of brand image in the relationship between electronic word of mouth and purchase decision.A survey was conducted to collect the data and provide answers of the research questions. In this study, two hundred questionnaires were distributed using accidental sampling and analyzed by using regression. The finding of this study reveal that electronic word of mouth has positive influence on purchase decision. The study also found that brand image has moderating influence in the relationship between electronic word of mouth and purchase decision.
Keywords: electronic word of mouth, brand image, purchase decision

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=9d5a7e39fa0c7ffea2050a639eee995a


113.

Analysis of Competitor Intelligence as Product Strategy Business Development For Product X LIPI
Syukri Yusuf Nasution

Competitor Intelligence is a form of intelligence business where collection of the data and information is Analyzed and transformed for use in strategic planning and problem solving. Competitor Intelligence is one of the strategies that used as business development products. Competitor Intelligence conducted by collecting data on similar products to determine the strength and weakness of each product. The analysis conducted by determining 7 criteria success factors which then conducted an in-depth analysis to generate new added value. From the results of the Competitor Intelligence showed that there are two criteria for success factors that must be added to product X LIPI in order to improve product competitiveness in the market.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=6af5a15f01c00fc69c421ec14764b8fc


114.

The impact of store image on purchasing decisions (Case Study on alfamart Depok)
Tjahjono Djatmiko 1), Bimo 2) 1) Student of DIM UPI Bandung; tjah08no@gmail.com 2) Student of Telkom University Bandung; bimo@gmail.com

Abstract
The competition in the retail market becomes increase. There are several differences for the consumer in taking decision for purchasing in supermarket and in mini market. Those differences can be very important for the management of the market.
Consumer Purchasing decision in an outlet is done after passing several steps such as analyzing the real needs and wants and also by comparing among several alternatives. The aim of this study is to investigate how the impact of the attributes of an outlet to the consumer purchasing decision especially in mini market. The descriptive quantitative research methods were implemented by involving the store image variables as the independent variables and the purchasing decision as the dependent variable.
The results shown that there are four main factors (price, physical facilities, promotion and merchandise) that most influencing the consumer purchasing decision. By knowing the results, we may conclude that the outlet has to take special attention to those factors.
Referring to the condition in which the variable of store image resulting coefficient of determination (R square) of 39,5 %, the researcher suggest to the further research to add the other factors in such a way that those factors are expected will increase the value of R square.
Keywords: Alfamart, Purchasing Decision, Store Image

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=fccab72bd456d5947889c3a805b78659


115.

CELEBGRAM AND IT’S EFFECTS ON ONLINE PURCHASE DECISION
Heny Hendrayati Vanessa Gaffar Dea Sintia Dwijayanty

The development of social media Instagram creat great opportunities for the implementation of online business in Indonesia. Many online shop that utilizes social media Instagram as transtaction online. With this phenomenon, making the company should be more creative and innovative in marketing the products offered to the public at large. Since, in this situation will make people more observant when going to buy the product at the online shop. To compete with the impact of sales volume increases, Walk in Summer must do strategy for that. Strategies that can be used in addressing the purchasing decision is to utilize an advertising on Instagram using celebrity endorser or many people called celebgram (celebrity endorser on Instagram). The purpose of research is to find a picture on Instagram celebrity endorser as promotional media company and purchasing decisions as well as the influence of celebrity endorser on Instagram to the purchasing decision. This research uses descriptive and verification methods. The samples taken were 400 respondents. Withdrawal sampling technique used was purposive sampling. The data analysis technique used is the Pearson product moment correlation coefficient and simple linear regression analysis. Hypothesis testing using t to view the partial effect. The results of this study indicate that the use of celebrity endorser on Instagram as media campaigns and purchasing decisions at the high category on the continuum line. The results of the correlation calculations, the variables on Instagram celebrity endorser has a positive relationship with a lower classification on purchasing decisions. The result of the calculation of simple linear regression analysis known that purchasing decisions are influenced by celebrity endorser on Instagram.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=b06010726a1a069ae36b6b57f551f9fc


116.

Rebranding and Purchase Intention on King Thai Tea
Heny Hendrayati, Ratih Hurriyati, Cipto Putra Daud

The rapid development of the food and beverage industry SME sector create great opportunities for businessmen to open a business in this industry by offering a wide range of products. One kind of products is thai tea which lively discussed by people because it tastes distinctive and unique. Due to the high demand for thai tea, it became a target of businessmen to get involved that led to keen competition. King Thai Tea as one of the largest thai tea brand need a strategy in order to compete with the aim to increase sales volume. One kind of strategy that can be used to improve the purchase intention is to do a rebranding in an effort to build a brand new one so dynamic with the times. The purpose of the research is to find a picture on rebranding and purchace intention as well as the influence of rebranding to the purchase intention. This research uses descriptive and verification methods. The samples taken were 170 respondents. Withdrawal sampling technique used was probability sampling. The data analysis technique used is the Pearson product moment correlation coefficient and simple linear regression analysis. Hypothesis testing using t to view the partial effect. The results of this study indicate that rebranding and purchase intention at the high category on the continuum line. The results of the correlation calculations, the variables on rebranding has a positive relationship with a high classification on purchase intention.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=35725ef9cdbccc5fcfac49a3c737ef0a


117.

SERVICE EXCELLENCE IN THE HOTEL INDUSTRY THROUGH DYNAMIC MARKETING CAPABILITY
Evo Sampetua Hariandja

This study aims at creating a framework describing how the dynamic marketing can influence service excellence. In this study market sensing, market learning, market targeting or positioning are classified as dynamic marketing capabilities (DMC). Hence, one of the drivers of service excellence for the framework being developed is divided into one main category: dynamic marketing capability. The findings of the study on five hotels, ranging from 4-star to 5-star hotels and operating in big cities such as Bandung, Jakarta, Lombok, Yogyakarta and Bali suggest that dynamic marketing capability play their roles in achieving service excellence.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=be62367e5d296f79c7451142ca22dc55


118.

Behavioral Intention of Instagram as Part of Technology Acceptance
Mokh Adib Sultan

This study aimed to test the effect of performance expectancy, effort expectancy and social influence towards Instagram’s behavioral intention. The study used descriptive and verifiable approach by online survey and causal design methods. The data were collected based on a 100 Instagram followers of @infobdgcom as the respondents. The study used validity testing, reliability testing, classical assumption testing, and multiple linear regression analysis. The results showed that partially there was a significant positive effect between Performance Expectancy towards Behavioral Intention, and Social Influence towards Behavioral Intention. Yet, Effort Expectancy had no significant positive effect towards Behavioral Intention on Instagram. In addition, Performance Expectancy, Effort Expectancy, and Social Influence had simultaneously influenced Behavioral Intention.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=5cfe13c973048614bb204261fa43f192


119.

The Role of Regulatory Focus in Customer Value Co-Creation Behavior
Farzin Nezamzadeh (a*), ZhaoYang Guo(b)

The rapid expansion and advancement of information and communication technologies (ICTs) and the consequent development of e-services has altered the nature of customer-service (goods/services) provider interactions. Presently, customers are not passive adopters of the service anymore, but rather are equal partners in the process of adding value. Hence, it is critical for service providers to establish high quality individualized interactions with each individual customer to enable him or her to “Co-Create” unique values and experiences with them.
The benefits of the “Co-Creation” of value by customers have been widely discussed. However, the marketing research to date has rarely addressed the effect of customers’ individual differences in goal pursuit and the relevant perceptions on exhibiting co-creation behaviors. The current dissertation empirically addresses the aforementioned limitation of the literature by providing a regulatory focus perspective. The goal of this research is twofold. First is to provide a conceptualization of the roles of both customers and service providers in value co-creation process of e-services, considering the customers’ regulatory focus. The second is to empirically examine the conceptualization and suggested theoretical framework.
Founded upon the literature from service marketing, individual psychology, consumer behavior, and service dominant logic, this study has proposed and investigated a comprehensive conceptual framework of value co-creation behavior of e-services customers. The model outlines a process of “Customer Value Co-Creation Behavior” (CVCB) and the factors suggested to influence the exhibition of this behavior. The customer attributes variables of role clarity, self-efficacy, and motivations (extrinsic and intrinsic) were proposed to mediate the relationships between two regulatory foci, promotion and prevention, and the customer value co-creation behavior. Moreover, the service provider attributes variables of customer socialization and provider efficacy, were suggested to moderate the relationships between two regulatory foci and, role clarity and self-efficacy. Finally, it was proposed that customer value co-creation behavior leads to satisfaction and subsequently loyalty.
This investigation employed a nonexperimental, quantitative, correlational, cross-sectional survey design and included a convenience sample of 915 customers who were mobile banking users of an Iranian commercial bank. The achieved results via partial least squares (PLS) methodology provided evidence of the proposed mediating effects of customer attributes variables, which in turn indicate that customers’ regulatory focus exert influence on their value co-creation behavior through these variables. Moreover, all the moderating effects of provider attributes variables have been proved except for the moderating effect of customer socialization on the relationship between promotion foci and role clarity variables. Lastly, it has been demonstrated that customer value co-creation behavior leads to customers’ satisfaction and loyalty.
The findings of this study contribute to the grasping of customers’ regulatory focus effects on customers’ value co-creation behavior for both managers and academics. This research is proposed to actuate further academic research as well as contribute advice for service providers who endeavor to expand their value co-creation activities.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=bc1fef1dde55771e7f26a35e74ef08d1


120.

INFLUENCE A PRODUCT QUALITY TOWARD BRAND LOYALTY PRINTER INKJET CANON, HEWLETT-PACKARD AND EPSON (SURVEY ON PRINTER INKJET USERS WHO VISITED TO BANDUNG ELECTRONIC CENTER)
IRMA AMBARSARI,SE

Influence a product quality toward Brand Loyalty Printer Inkjet Canon, Hewlett-Packard and Epson (Survey on Printer Inkjet users who has visited to Bandung Electronic Center).
Information technology is used technology for data manage include in its process, obtain, arrange, save in various ways to result have certain quality information, that is relevant information, accurate and on time. Computer is not separated set of equipment from information technology development, has significant development experience. Especially for hardware that are include monitor, mouse, scanner and printer, their development more felt because their perceived direct by computer users. Canon, Hewlett-Packard and Epson are three top brands that dominate printer market share. Printer sale level especially inkjet printer which continuous increase for every year has made that third brands has faced a tight competition. Presence of consumer appraisal for increase and decrease to printer with brand Canon, Hewlett-Packard and Epson have shown that third brands has competition each other to gets consumer and quality product become consideration substance for customers and observer in determine a position from a brand. Hence, product quality is need concerned to increase brand loyalty.
Object in this research is printer inkjet user who visited to Bandung Electronic Center. Independent variable (X) is product quality that has eight dimension that are performance, features, conformance, reliability, durability, aesthetics, service ability and perceived quality, while for dependent variable (Y) is Brand loyalty that has five dimensions are switcher, habitual buyer, satisfied buyer, likes the brand and committed buyer. This research kind used a descriptive verification and used methods is survey with systematics random sampling technique, than has obtained sample as much as 100 respondents. Data analysis technique used is path analysis technique.
This study result has shown that product quality has given influence of Brand Loyalty that shown with result of line coefficient analysis is 0.998. Determination coefficient as big as 0.998 shown of presence the strong influence.
Hence, suggestion for printe producers, especially brand of Canon, Hewlett-Packard and Epson is company can give concerns a product quality that produced according with hope and need of consumers and made a special programs to maintain presence customer so that printer users haave proud felt toward used brand and open an opportunity to increase a customer members.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=d51dc5d477b77e1d5cd038040878cdb5


121.

RETAIL MIX STRATEGIES OF MINIMARKET IN BANDUNG, WEST JAVA, INDONESIA
RIA ARIFIANTI

There has been significant developments in modern retail, particularly in Bandung, which have led to increased competition among retailers. These retailers are often part of a much larger company. Retail mix strategies of the minimarket retailers in Bandung are studied to understand their competitive practices.
This study is a descriptive research. Data is collected from literature reviews and field studies, where in the latter involves observation and interviews with representatives of the retailers and consumers.
It is found that the retail mix strategies have worked well. Elements is a consumer preferred variation of the goods supplied by the shop in question.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=43ca4930057cf481e8c24b356145933b


122.

RETAIL MIX STRATEGIES OF MINIMARKET IN BANDUNG, WEST JAVA, INDONESIA
RIA ARIFIANTI

There has been significant developments in modern retail, particularly in Bandung, which have led to increased competition among retailers. These retailers are often part of a much larger company. Retail mix strategies of the minimarket retailers in Bandung are studied to understand their competitive practices.
This study is a descriptive research. Data is collected from literature reviews and field studies, where in the latter involves observation and interviews with representatives of the retailers and consumers.
It is found that the retail mix strategies have worked well. Elements is a consumer preferred variation of the goods supplied by the shop in question.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=7ba65bab7ee5b32247c4bac69c9acf7c


123.

Comparative Analysis of Facebook and Instagram as Web Promotion Tools
Vanessa Gaffar; Heny Hendrayati; Muhamad Harish Ferdiansyah Ifandha

Online industry is increasingly promising in line with the rapid development of technology in Indonesia. Brodo is one of the footwear brands in Indonesia using online media Facebook and Instagram as its web promotion tools. Both of the social media used have a high number of followers. The purpose of this study is to determine the followers perceptions on the use of social media Facebook and Instagram of Brodo, with the indicators of quality, reach, frequency, accessibility, usability, and immediacy, and to analyze whether there is a difference between social media Facebook and Instagram of Brodo. This study is an exploratory survey and the subject of this study is followers of Facebook and Instagram of Brodo who have already bought the product. Sample used is 400 respondents (200 each for Facebook and Instagram). The analysis technique used is Mann-Whitney U-test analysis using SPSS software. The results of the study show that Facebook as well as Instagram of Brado is perceived in a high category by the followers. Quality indicator has the highest score both for Facebook as well as Instagram. Using Mann-Whitney U-Test, there are significant differences between Facebook and Instagram of Brodo. Facebook is rated more superior than Instagram by followers. The company needs to make a different strategy for these two social media since each of them has its own characteristics.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=65e844be7a230b3089fab8a96f0b986f


124.

Service Quality and Reputation Toward Customer Trust in Life Insurance Corporation
Lisnawati, Girang Razati, Henny Mulyani

The low of consumer trust is the topics which discussed by various parties; this condition is also happened on insurance sector. Companies should pay attention to this aspect because trust plays an important role in the engagement of long-term relationship between company and consumers in insurance services. The increasing number of complain, customer loss, and under standard company, persistence indicated that Zurich Gold Lion has a problem with customer trust. This study aims to identify and measure the impact of service quality and reputation to customer trust.
This research applies descriptive verification method and research data is collected from 150 respondents of Zurich Gold Lion customer by multiple regression analysis techniques. It is discovered that service quality and reputation positively affected customer trust. In addition, a factor in building a good service quality is the quality of interaction between service provider and customer, while the workplace environment is a factor in creating perceptions of the customer to the companys. reputation.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=f967b0b62d5c7c0b440fbdde373451cb


125.

Customer Experience Management in Hotel Industry: Principles, Theory and Practice
Bachruddin Saleh Luturlean and Grisna Anggadwita

Hospitality is a service industry that is engaged in providing of accommodation and lodging. The management approach focused on customer experience management can enhance the positive image of the hotel and the customer intensity. Customer experience management based on the strategic perspective is how a company manages and maintains of customers, resolve issues that occur, and evaluate the level of customer dissatisfaction. Business-based customer experience can create the sustainable business growth. Meanwhile, many studies have been carried out by providing the important steps and key challenges the success of customer experience management, whereas this study aims to emphasize the principle, theoretical conceptualization, and practice in the hotel industry in implementing customer experience management. By organizing and synthesizing the flow of previous studies, this study provides a comprehensive framework to future studies with dimensions of customer experience management.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=2d176fdcc44f3f32b43e200913438859


126.

“The Effect of Brand Experience to Customer Satisfaction and The Impact toward Repurchase Intention”
Ashri Hasian Ekaputri, Agus Rahayu, Lili Adi Wibowo

The growth of beauty industry makes business competition become dynamic and competitive. Clinic Skin Care existing have to attempt to maintain customer repurchase intention. Repurchase intention is very important for the business continuance in each company. The aspect that can create repurchase intention is customer satisfaction, a right strategy to achieve customer satisfaction is to make an brand experience for the customer. This research aims at determine the effect of brand experience to customer satisfaction and the impact toward repurchase intention to Clinic Skin Care customers in Bandung. Type of research used is verified descriptive. The method conducted is explanatory survey with simple random sampling. The numbers of the respondent are 375 participants. The data analysis technique conducted in this research is path analysis with SPSS 23.0 computer software. Based on the whole result test, score obtained through the path analysis is more than score in the table. It means there is a significant effect of brand experience to customer satisfaction and the impact toward repurchase intention

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=2ebbfef9f865c1e060ec5e1394b9c27e


127.

The Effect of Social Environment of the Switching Intention on Social Media Facebook for Business (Survey on Member HIPMI University in Bandung-Indonesia)
Safira Rahmalia, Bambang Widjajanta, Girang Razati

Considering the widespread use of social networking sites ( SNSs) and sudden shift of member HIPMI (Himpunan Pengusa Muda Indonesia) usage from Facebook to another social media, this paper examine social environment factor that affect user intention to switch social networking sites as (1) obtain an overview of the social environment of Facebook users in member HIPMI University in Bandung (2) acquire obtain a picture of the level of switching intention of Facebook users in member HIPMI University in Bandung (3) Knowing about the influence of social environment on switching intention of Facebook users in member HIPMI University in Bandung..
We propose and test a reseacrch model with 120 responses from member of HIPMI University in Bandung- Indonesia. Collected via an online survey. The reseach model suggest that social enviroment consist of family infuance, information resources, non-comercial resources and social class have a significant effect on individual’s switching intention.
Finally, we made a discussion in this finding as well as limitation and future study.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=5cc19fc1302eb577f28e8b2178e8a91a


128.

Analysis of Website Quality, Brand Awareness on Trust and its Impact on Customer Loyalty
Widya Sastika (a*), Bethani Suryawardani (b), Fanni Husnul Hanifa (c)

Website is one of the media campaign that plays an important role in the business world. Many large and small businesses have been using the website as a promotional media in marketing their products or services. The quality of a good website that can be viewed and measured through three-dimensional quality of the website is the quality of users that include ease of use, understand, explore, use, attractive, nice view, good competence and give a good new experience. The rise of online sales have an impact on the growing importance of the companys website as one of the factors of competitive advantage. Website created with an attractive appearance and easy to use, so it will create brand awareness in the minds of consumers, and if consumers have been aware of the site, so it will create a trust on consumers to buy goods in online shop. Consumer trust will have an impact on customer loyalty, so that the customer is likely to make repeat purchases.

The purpose of this study was to investigate the Effect of Website Quality, Brand Awareness on Trust and its Impact on Consumer Loyalty in Online Shop in Bandung. Data analysis techniques used in the study is Partial Least Squares (PLS), which is one type of Structural Equation Modeling (SEM) by using software SmartPLS 3.0. Partial Least Squares (PLS) aims to examine the predictive relationship between the constructs to see if there is a connection or influence between these constructs. The consequences of using Partial Least Squares (PLS) is testing can be done without a strong theoretical basis, comparing some assumptions (non-parametric) and parameter prediction accuracy of the model seen from the coefficient of determination (R square).

The results of this study are the contribution of Website Quality (X1) and Brand Awareness (X2) simultaneously influence and that directly affect on Trust (Y) was 50.6%. The remaining of 49.4% influenced by other factors which are not included in the research model. Meanwhile, the contribution of Website Quality (X1) and Brand Awareness (X2) and Trust (Y) effect simultaneously influence and that directly affect on Customer Loyalty (Z) was 83.1%. The remaining 16.9% is influenced by other factors that are not included in this research model.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=1885f6b210c5fb7c84a264fe09986cce


129.

Student Intention: Relevance Of Higher Education Image, Trust And Word Of Mouth
Nugraha Saefudin

Public demand on formal education has increase, especially on higher education institution. This has caused higher education institution as a strategic sector that is expected to create a quality human resource. The completion amongst universities tends to increase year to year. This condition demands higher education institution to improve the quality of its education and institution to be excellent in the tight competition. Therefore, this study aims to find out the effect of the trust and the image of higher education institutions on students interest using word-of-mouth (wom) as moderating variables. The population of this study is prospective students in Bandung. This study uses deductive quantitative and survey methods. The analytical tool that is used is structural equation modeling (SEM) based on component or a variance that is known as partial least square (PLS) with 135 prospective students in Bandung as respondents . The result of the study shows the positive and significant effect of trust and the image of institutions on students intention. WOM is proved to give a positive and significant effect as a variable that strengthens the relations between the image of institution and students intention and also strenghtens the relations between Trust and students intention. This empirical evidence explains that trust and the image of institutions are other important factors that can build students intention because students rely on word-of mouth (WOM) which has a persuasive role in influencing students‘s decision.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=6f323bd55bbe7585526ed6ae91d46425


130.

THE INFLUENCE OF SERVICE QUALITY AND INSTITUTION IMAGE TOWARDS STUDENTS SATISFACTION HAVE IMPACTED ON WORD OF MOUTH (CASE STUDY AT STUDENTS IN SINGAPERBANGSA KARAWANG UNIVERSITY )
Ina Ratnasari (a*), Edi Suswadji N (b)

Revolutions of business and educations nowadays have forced university in the whole world think critically. Singaperbangsa Karawang University as new goverment university is being faced highly competition which will be seen by quality. Good university therefore is that the place which has delivered satisfaction to students. In this case, satisfaction starts from good service and brand image. In short, good service will make good image of University also execellent services quality and good brand image will give students satisfied where now they are study. On the other words, if students have reached satisfaction, good prespective from students will give highly positive result to university. The purpose of this study was to obtain empirical evidence and found the phenomenon as well as the conclusions about the influences of both of these variables that have an impact on students satisfaction on word of mouth students of Singaperbangsa Karawang University. This research was conducted with path analysis as tool of data analysis. From the analysis of research data, obtained some conclusions as follows : the direct influence of the variable service quality to students satisfaction is by 0.220 or 22.0 %. While the indirect influence of the variable service quality to students satisfaction is by 0.153 or 15.3 %. Total direct and indirect influence between the variables of service quality to students satisfaction is by 0.373 or 37.3 %. The results of hypothesis testing have known to have a positive and significant influence. The direct influence of the variable institution image to students satisfaction is by 0.177 or 17.7 %. While indirect influence of the variable institution image to students satisfaction is by 0.153 or 15.3 %. Total direct and indirect influences between the variables institution image to students satisfaction are at 0.300 or 30.0 %. Simultaneous influence of the variable service quality and institution image to students satisfaction is by 0.703 or 70.3%. Thus, it means there is the influence of outside variables that are not observed at 0.297. In testing the hypothesis in mind there is positive and significant. The influence of students satisfaction to word of mouth is by 0.804 or 80.4 %. This suggests that satisfaction has a very strong influence on word of mouth. In testing the hypothesis in mind there is positive and significant. Furthermore, from the results of this study, is expected to increase word of mouth as an effective promotion by increasing students satisfaction through service quality and institution image.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=4da9737efeca2078e1cd41fb3828d730


131.

Variation Of Products And Switching Barrier On Customer Loyalty
Ratih Hurriyati ; Yuke Luviana

Competition in the automotive industry, especially motorcycles currently quite high. Yamaha is one of the brand motorcycle products manufacturer who sales decreased significantly in the past few years. Varian products offered by Yamaha have not been able to maximize the potential of creating products that are more creative and innovative in order to influence consumers to continue using its products, and provide the best service in order to inhibit the migration of consumers who resulted in a decline in customer loyalty. This study aimed (1) to describe the level of product variety in building customer loyalty, (2) to describe the level of switching barrier in building customer loyalty, (3) to determine how much influence the variety of products and switching barriers on customer loyalty. The object of this research is the customer on an automatic motorcycle, Yamaha motorcycle users in Bandung city. The independent variable for this study is the variety of products and switching barrier, while customer loyalty is the dependent variable. This type of research is descriptive verification, and the method used is an explanatory survey with cluster random sampling, with a sample of 270 respondents. Data analysis technique used is multiple linear analysis tools SPSS 20.0 software. The results produce a picture of the variety of products and switching barrier lies in the medium category. That means the variety of products and switching barrier executed quite well by PT Yamaha Indonesia Motor Manufacturing as the company that manufactures automatic motorcycles. Product variations and switching barrier have an influence on the category of moderate to customer loyalty. From the results of research on hypothesis testing showed that the variety of products and switching barrier has a positive effect on customer loyalty.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=6754f08bc1e4598e2d87ad63d24acbac


132.

Product Development Strategy of Creative Industries in DKI Jakarta and West Java 1. Ryan Kurniawan; 2. Evo Sampetua Hariandja; 3. Andhi Sukma Globalization pressures have begun to have a major impact on the practice of product development across a wide range of industries. A new paradigm has emerged whereby companies are utilizing skilled engineering teams dispersed around the world to develop products in a collaborative manner. Creative industries in Indonesia also are facing the same challenge as well as global companies that is highly competitive and to sustain their success by new product development. The objective of this study was exploring the practices of new product development in creative industries by involving strategy, process, organization, the performance evaluation of new product development itself. This study conducted through survey using the questionnaire that have used previously with modifications adjusted with characteristics of Indonesia creative industries and interview with manager level of product planning, product engineering, product development, marketing planning, and research & development. Total creatives companies have participated in this study are 130 companies consisting 90% domestic investment, 5% foreign investment, and the rest were spread joint venture and state-owned companies. The results of this study are 60% of companies agreed with that new product development highly dominated by direction of top management level (top-down) and 40% agreed with external approval (principal). From 85 companies, 19% conducted new product development to fulfilling consumers’ demand, 17% to increase the product quality, 28% to create new markets and product diversification. The budget allocation for R&D from sales, 64% companies allocated around 0-9%, 20% around 10-14%, and 16% around 15-20%. The strategies of product development in Indonesia creatives companies were new products. From the characteristic of new products, nearly 50% creatives companies developed real products that not available in the markets yet by derivative products. Topic: Innovation, Operations and Supply Chain Management
1. Ryan Kurniawan; 2. Evo Sampetua Hariandja; 3. Andhi Sukma

Product Development Strategy of Creative Industries in DKI Jakarta and West Java
1. Ryan Kurniawan; 2. Evo Sampetua Hariandja; 3. Andhi Sukma

Globalization pressures have begun to have a major impact on the practice of product development across a wide range of industries. A new paradigm has emerged whereby companies are utilizing skilled engineering teams dispersed around the world to develop products in a collaborative manner. Creative industries in Indonesia also are facing the same challenge as well as global companies that is highly competitive and to sustain their success by new product development. The objective of this study was exploring the practices of new product development in creative industries by involving strategy, process, organization, the performance evaluation of new product development itself. This study conducted through survey using the questionnaire that have used previously with modifications adjusted with characteristics of Indonesia creative industries and interview with manager level of product planning, product engineering, product development, marketing planning, and research & development. Total creatives companies have participated in this study are 130 companies consisting 90% domestic investment, 5% foreign investment, and the rest were spread joint venture and state-owned companies. The results of this study are 60% of companies agreed with that new product development highly dominated by direction of top management level (top-down) and 40% agreed with external approval (principal). From 85 companies, 19% conducted new product development to fulfilling consumers’ demand, 17% to increase the product quality, 28% to create new markets and product diversification. The budget allocation for R&D from sales, 64% companies allocated around 0-9%, 20% around 10-14%, and 16% around 15-20%. The strategies of product development in Indonesia creatives companies were new products. From the characteristic of new products, nearly 50% creatives companies developed real products that not available in the markets yet by derivative products.

Topic: Innovation, Operations and Supply Chain Management
1. Ryan Kurniawan; 2. Evo Sampetua Hariandja; 3. Andhi Sukma

Globalization pressures have begun to have a major impact on the practice of product development across a wide range of industries. A new paradigm has emerged whereby companies are utilizing skilled engineering teams dispersed around the world to develop products in a collaborative manner. Creative industries in Indonesia also are facing the same challenge as well as global companies that is highly competitive and to sustain their success by new product development. The objective of this study was exploring the practices of new product development in creative industries by involving strategy, process, organization, the performance evaluation of new product development itself. This study conducted through survey using the questionnaire that have used previously with modifications adjusted with characteristics of Indonesia creative industries and interview with manager level of product planning, product engineering, product development, marketing planning, and research & development. Total creatives companies have participated in this study are 130 companies consisting 90% domestic investment, 5% foreign investment, and the rest were spread joint venture and state-owned companies. The results of this study are 60% of companies agreed with that new product development highly dominated by direction of top management level (top-down) and 40% agreed with external approval (principal). From 85 companies, 19% conducted new product development to fulfilling consumers’ demand, 17% to increase the product quality, 28% to create new markets and product diversification. The budget allocation for R&D from sales, 64% companies allocated around 0-9%, 20% around 10-14%, and 16% around 15-20%. The strategies of product development in Indonesia creatives companies were new products. From the characteristic of new products, nearly 50% creatives companies developed real products that not available in the markets yet by derivative products.

Topic: Innovation, Operations and Supply Chain Management

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=0e8a303c537275de6bdcfe7cd4a1ade6


133.

SOCIAL MEDIA MARKETING: VISITORS DECISION TO GURILAPS DESTINATION
ARIEF BUDIMAN1, AYU K. YULIAWATI2, MOKH. ADIB SULTAN3

ARIEF BUDIMAN1, AYU K. YULIAWATI2, MOKH. ADIB SULTAN3
Management Program Study, Indonesia University of Education, Bandung ABSTRACT
In Indonesia, activities to preserve the environment have been a common practice in the tourism industry. With its potential, West Java has initiated the development of tourism as a core business of development. West Java is endowed with a variety of potential tourism, ± 350 tourist attractions. Attractions and cultural art in Bandung Regency are rich in diversity, as reflected in the acronym "gurilaps" (gu = gunung (mountain), ri = rimba (jungle), l = laut (sea), a = air (water), p = pantai (beach), s = seni budaya (art and culture)), and making this tourism industry become one of the core business out of the six (6) core businesses of West Java. The use of social media as a marketing medium through the Internet is considered to have a great potential to increase and raise the value of a product or a tourist destination in the eyes of tourists, because the traveler community has been established in which customers are having great connection. The main objective of this research is to analyze the increase in domestic tourists decision to visit Gurilaps destinations in Bandung Regency through social media marketing, particularly among the college student nature lovers. The research method used survey method and simple regression analysis. The use of social media affect the formation of decision to visit which indicates a perfect positive corellation. Meanwhile, the effect of the use of social media which consists of High Quality Content, Easy Navigation, Lurk, Contact Strategy Participate, Updated Information indicators on the increase of visit is low. This can be improved by more listening and involvement with the conversations that occur on social media, so that the consumers are more appreciated and this will create some positive online word of mouth.




Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=e1eecf26b3dc111d94c02360437ffaf0


134.

STUDENT INTENTION: THE RELEVANCE OF HIGHER EDUCATION IMAGE, TRUST AND WORD OF MOUTH
Nugraha Saefudin

Public demand on formal education has increase, especially on higher education institution. This has caused higher education institution as a strategic sector that is expected to create a quality human resource. The completion amongst universities tends to increase year to year. This condition demands higher education institution to improve the quality of its education and institution to be excellent in the tight competition. Therefore, this study aims to find out the effect of the trust and the image of higher education institutions on students intention using word-of-mouth (wom) as moderating variables. The population of this study is prospective students in Bandung. This study uses deductive quantitative and survey methods. The analytical tool that is used is structural equation modeling (SEM) based on component or a variance that is known as partial least square (PLS) with 135 prospective students in Bandung as respondents . The result of the study shows the positive and significant effect of trust and the image of institutions on students intention. WOM is proved to give a positive and significant effect as a variable that strengthens the relations between the image of institution and students intention and also strenghtens the relations between Trust and students intention. This empirical evidence explains that trust and the image of institutions are other important factors that can build students intention because students rely on word-of mouth (WOM) which has a persuasive role in influencing students‘s decision.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=79a0a1ef1997838961b74ddf8c3f144a


135.

The Effect of Service Excellence to Customer Satisfaction For a Specific Card Business Entity
Rosi Rismayanti; Ratih Hurriyati

Purpose – The purpose of this research are to describe service excellence, customer satisfaction and service excellence influence on consumer satisfaction
Design/methodology/approach – The research object of this paper is a special BPJS Kesehatan participants KCU Bandung enterprises with a sample of 100 enterprises . Using descriptive analysis and verification techniques .
Findings – The findings in this study is the implementation of service excellence and customer satisfaction has been the implementation of appropriate and there is a positive effect on customer satisfaction service excellence
Restriction – This study also has limitations issues surrounding service card manufacturing JKN by BPJS KCU Bandung . Hospital services are not included in this study
Originality/Value – This study reviewed the implementation of the public service of a social health insurance owned by the government in Indonesia , especially Bandung . Previous research generally discuss about the quality of services .

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=9d3bdcd06b2d789e7ddb8ba5182d3d45


136.

Analysis of Service Quality to Customer Satisfaction in Music Recording Studio
Harriman Samuel Saragih (a*); Muhril Ardiansyah (b); Evo Sampetua Hariandja (c)

Music recording studios are the primary backbone of the music industry which has been evolving rapidly through times in civilizations. Most professional artists have highly customized standards in producing their artworks in the studio such as the quality of the sound engineer to prepare equipment, acoustic, recording tools, sound engineering, digital music producing, and the type of tone and sound produced. Meanwhile, other groups of customers which are non-professionals tend to compare the quality of the studios one to another, such as the responsiveness of the studio staff, the equipment, or the ability of the staff to maintain good relationship to its customers. This research is aimed to analyze the aspects of service quality that can affect customers’ satisfaction in the field of music recording studios. The research shows that two out of five service quality factors which are tangibles and reliability have positive and significant relationship to customers’ satisfaction.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=a478ae90c15660fb763389a540abc663


137.

BRAND ELEMENT AND MARKETING MIX OF EDUCATIONAL SERVICES EFFECT TOWARD BRAND VALUE OF HIGHER EDUCATION INSTITUTION
Puspo Dewi Dirgantari, Agus Rahayu, Disman, Ratih Hurriyati

ABSTRACT
Location of universities in Indonesia is dominated province of West Java and Banten. Nevertheless, the number of college students in West Java decreased. Moreover, at a time when competition among universities is getting higher, ranking universities in West Java decreased in the world and/or Asia. And low national peoples preferences on best university in west java. Some of it shows the problems of the low utilization of the brand value universities in West Java. This study uses science approach to referral marketing management theory. The method used in this research is descriptive survey and explanatory survey. The data used are primary data and secondary data that were collected through questionnaires and documentation of media. Meanwhile, to measure the influence of brand element and marketing mix of educational services to brand value of higher education institution used Structural Equation Modelling. This research is part of my dissertation.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=86dde9c9b52ebcc76d473f5681d54613


138.

The Effect of Perceived Value towards Behavioral Intentions
Lili Adi Wibowo; Fuji Nur Fitriani

Behavioral intentions become a major problem in tourism industry. A Museum will be more difficult to maintain the tourist behavioral intentions. Museum Konperensi Asia Afrika and Museum Geologi is the one of museum who face this condition. Museum Konperensi Asia Afrika and Museum Geologi always trying to enhance their tourist behavioral intentions by creating positive perceived value. In this research, the independent variable (X) is Perceived Value that consist of emotional, social, quality/performance and price/value for money. And the dependent variable (Y) is Behavioral Intentions. This type of research is descriptive verification and the method used was survey with proportionate stratified random sampling technique and systematic sampling technique, the obtained minimal sample size of 90 respondents, including 25 Museum Konperensi Asia Afrika’s visitor and 65 Museum Geologi’s visitor. The data analysis technique and hypothesis testing used multiple regression. As the result, perceived value consist of emotional, social, quality/performance and price/value for money influence to behavioral intentions. The most influental factor on behavioral intentions is quality/performance, which Museum Konperensi Asia Afrika and Museum Geologi succes make the visitor willing to reccommend museum as a destination to others.

Topic: Marketing Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=574ae1fc634725de130114405436bcf1


139.

JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT AS DETERMINANTS OF TEACHER PERFORMANCE
Rini Anggraeni, Dr.Rasto, M.Pd

The purpose of this study was to analyze influence job satisfaction and organizational commitment to teacher performance. This research used survey method. Data collection techniques used question form with rating scale model on scale of 1-5. Respondents are teacher of Vocational high school 11 Bandung. Data were analyzed using regression. The result of the study revealed that job satisfaction and organizational commitment both partially and simultaneously, has the positive and significant influence toward teacher performance. Thus the teacher's performance can be improved through increased job satisfaction and organizational commitment.

Keywords: job satisfaction, organizational commitment, teacher performance

INTRODUCTION
Teacher performance is always interesting to study. This is not apart from the strategic position of teachers in education and education for the strategic positioning of a nation.
Education is the fundamental of the development of modern society. (Vrgovic & Pavlovic, 2014). Education is the basic factor in the success or failure of a person individually and of a nation as a whole (Noordin, Rashid, Ghani, Aripin, & Darus, 2010) and the most important determinant of social and economic growth of a country (Danish, Draz, & Ali, 2015).
Education in a country organized through the education system. The progress of any country is dependent on its educational system and the education system will be able to discharge its set functions only when accomplished by right kind of teaching staff (Balwaria, 2013) and effective (Gkolia, Belias, & Koustelios, 2014). Thus teachers have important (Rahim & Razzak, 2013) and central position (Hussain, Ahmedy, & Haider, 2014) as key asset (Aslam, 2012) and most precious for nation and country (Rehman, Rehman, Saif, Khan, Nawaz, & Rehman, 2013). Teachers play as pillars (Naheed & Iqbal, 2016), pivot (Usop, Askandar, Kadtong, & Usop, 2013), backbone (Ruqaiya M, Khairuddin B, Zoharah B, Ramli B, & Naresh, 2014), and the corner stone (Shah, Rehman, Akhtar, Zafar, & Riaz, 2012) from execution of education system. At school, teacher directly play for achieving school effectiveness (Aslam, 2012) (Chamundeswari, 2013) (Michaelowa, 2002), and the primary source of competitive advantage in schooling (Garipağaoğlu, 2013).
The issue became a study in this research is having not optimal teacher performance in the learning. This is reflected in the learning process that is not attractive and still conventional; teacher still come late to the class; the value of learning outcomes of students that have not reached the standard; and attendance of teachers in schools is fluctuates. The question that immediately arises is why the teacher's performance is not optimal? Referring to the perspective of behavioral theory, many factors can affect the teacher’s performance. Job satisfaction and organizational commitment are two factors that allegedly affect the teacher’s performance, so that the study used in this study.
Based on this, the problem statement for this research was “is there effect of job satisfaction and organizational commitment on teacher performance?” Therefore, the purpose of this study is to analyze the effect of job satisfaction and organizational commitment on teacher performance.

Literature Review
Teacher Performance
Performance was defined generally as the record of outcomes produced during a specified time period (Bernardin, 2006). Therefore, according to Ashwatappa, performance always be known from aspect of result, not the effort that someone did, that’s how well individual meet their job demand (Hosmani & Shambhushankar, 2014). Therefore, teacher performance is closely related to his tasks as a professional teacher relying on the required ability (Wahyuni, Christiananta, & Eliyana, 2014) (Hussain, Ahmedy, & Haider, 2014). Teacher performance is very important in in the fields of education (Chamundeswari, 2013) performance plays a key role in students’ learning and academic achievement (Usop, Askandar, Kadtong, & Usop, 2013).
Teacher's performance is affected by many factors. In this study only examined two factors, they are organizational commitment and job satisfaction. It was based on the argument that performance depends on degree of organizational commitment and job satisfaction (Rehman, Rehman, Saif, Khan, Nawaz, & Rehman, 2013).

Job Satisfaction
Job satisfaction is a must on the part of every profession, include teacher (Balwaria, 2013). Job satisfaction is an important construct that influences the organizational behavior of teachers because it contributes to the study of organizational and teaching effectiveness (Vrgovic & Pavlovic, 2014) (Rehman, Rehman, Saif, Khan, Nawaz, & Rehman, 2013) (Rahim & Razzak, 2013) (Şentuna, 2015) (Omidifar, 2013), and leads to a number of consequences (Gangai & R. Agrawal, 2015). Someone will feel successful in carrying out his tasks (Wahyuni, Christiananta, & Eliyana, 2014), and be more involved to their job (Cong, Van, Huu, & Thi Kim, 2013) if they feel job satisfaction (Ronald, Aisha, & Dennis, 2013).
Job satisfaction or employee satisfaction can be defined in many ways (Danish, Draz, & Ali, 2015). Job satisfaction is a result of employee's perception (Sargent & Hannum, 2005) and attitudes possessed by an employee that related to their job (Rao & Sridhar, 2003). Job satisfaction is either a global feeling (Arif & Farooqi, 2014), general attitude (Akpan, 2013), general opinion (Rehman, Rehman, Saif, Khan, Nawaz, & Rehman, 2013), and general reaction towards his/her job (Dery & Puopiel, 2013). Job satisfaction on the other hand is employees’ cognitive, affective and evaluative reactions towards their job (Ronald, Aisha, & Dennis, 2013).
Job satisfaction indicates whether the teachers do or do not like their job (Michaelowa, 2002) (Spector, 2012) (Rehman, Rehman, Saif, Khan, Nawaz, & Rehman, 2013). Therefore job satisfaction is positive and negative emotions to their job (Shah, Rehman, Akhtar, Zafar, & Riaz, 2012) (Yucel & Bektas, 2012) (Gangai & R. Agrawal, 2015) (Şentuna, 2015) (Danish, Draz, & Ali, 2015). Positive emotion show pleasurable emotions from someone to his/his job (Ronald, Aisha, & Dennis, 2013) (Vrgovic & Pavlovic, 2014) that describes how happy a person is with his / her job (Imran, Arif, Cheema, & M.Azeem, 2014).
Job satisfaction also defined as match between the employees expectations of the job and the rewards that the job provides (Ramatulasamma, 2003) (Akpan, 2013), concerned with how well an employee’s expectations at work are in tune with outcomes (Rehman, Rehman, Saif, Khan, Nawaz, & Rehman, 2013), and difference between the amount of rewards workers receive and the amount they believe they should receive (Akpan, 2013).
Job satisfaction can be measured through indicators exit, voice, loyalty and neglect (Robbins & Judge, 2013). Exit is response directs behavior toward leaving the organization, including looking for a new position as well as resigning. The voice response includes actively and constructively attempting to improve conditions, including suggesting improvements, discussing problems with superiors, and undertaking some forms of union activity. Loyalty, the loyalty response means passively but optimistically waiting for conditions to improve, including speaking up for the organization in the face of external criticism and trusting the organization and its management to “do the right thing. Neglect, the neglect response passively allows conditions to worsen and includes chronic absenteeism or lateness, reduced effort, and increased error rate.

Organizational Commitment
Organizational commitment is one of the most important predictor for achieving organizational success. Therefore, committed employees are valuable assets that must be retained within the organization (Garipağaoğlu, 2013). Employee with high commitment be willing to continue their association with the organization (Nagar, 2012), and do effort for drive and determine favorable organizational outcome across sectors (Jonathan, Darroux, & Massele, 2013).
Organizational commitment is individual’s mental connection (Danish, Draz, & Ali, 2015) for take sides the organization (Robbins & Judge, 2013) and desires to maintain membership in the organization (Akpan, 2013) and for continue with the organization in the future (Rehman, Rehman, Saif, Khan, Nawaz, & Rehman, 2013). Therefore, organizational commitment related with someone’s allegiance to their organization (Hussain, Ahmedy, & Haider, 2014) (Wahyuni, Christiananta, & Eliyana, 2014).
According to Meyer and Allen (Luthans, 2011), Organizational Commitment can be measured through three component:
1. Affective commitment involves the employee’s emotional attachment to, identification with, and involvement in the organization;
2. Continuance commitment involves commitment based on the costs that the employee associates with leaving the organization. This may be because of the loss of seniority for promotion or benefits; and
3. Normative commitment involves employees’ feelings of obligation to stay with the organization because they should; it is the right thing to do.

Hypothesis for our study on the basis of literature and model are as follows:
H1 = There is effect of job satisfaction on teacher performance
H2 = There is effect of organizational commitment on teacher performance
H3 = There is effect of job satisfaction and organizational commitment on teacher performance
Research Method
This research used survey method. This method is considered appropriate for this study was conducted to gather factual information through the use of questionnaires. Respondents are teacher of vocational high school 11 Bandung, West Java, Indonesia, as many as 71 people.
Data collection instrument in the form of a model questionnaire rating scale consisting of three parts. The first part is a questionnaire to measure respondents' perceptions regarding teacher performance is derived from the five indicators of quality of work, precision work, initiative in work, work ability, and communication. This section consists of 15 items. The second part is a questionnaire to measure the perceptions of respondents about job satisfaction is derived from four indicators: exit, voice, loyalty, and neglect. This section consists of 15 items. The third part is a questionnaire to measure respondents' perceptions regarding organizational commitment outlined three indicators of affective commitment, continuance commitment, and normative commitment. This section consists of 12 items.
Descriptive statistics using the average score that is used to obtain a picture of the level of respondents' perception about teacher performance, job satisfaction and organizational commitment. Inferential statistics using regression analysis was used to test the hypothesis

Result and study research
Teacher Performance
The average score of teacher performance was 4.47. It shows the perception of respondents in the category of teacher performance is very high. Table 1 presents the average score of each indicator is used as a measure of teacher performance.

Table 1 Description of Teacher Performance
Indicator Rata-Rata Category
Quality of work 4.51 Very high
Precision work 4.45 Very high
Initiative in work 4.51 Very high
Work ability 4.64 Very high
Communication 4.26 Very high
Average 4.47 Very high

The highest scores are on indicators of work ability. These results demonstrate the ability of teachers to lead classes, managing learning and assess student learning outcomes that are in very high category. Indicators of communication has the lowest average score. This result implies that the teacher is not optimal communication. Teachers rarely provide tutoring services to students and rarely communicate with parents.
Job Satisfaction
Teacher job satisfaction by respondents are in high category as indicated by the average score of 4.19. Table 2 presents the average score of each indicator is used as a measure of job satisfaction of teachers.

Table 1 Description of Teacher job satisfaction
Indicator Rata-rata Category
Exit 2.61 Enough
Voice 4.07 High
Loyalty 4.55 Very high
Neglect 4.36 Very high
Average 4.19 High

The highest scores are on indicators of loyalty. These results indicate teachers have pride to work, obey in performing their duties, and efforts for the improvement of working conditions. Indicators exit had an average score enough. This result implies that teachers feel comfortable enough to work and does not intend to leave the job
Organizational Commitment
Organizational commitment of teachers as respondents in the category is very high, as indicated by the average score of 4.38. Table 3 presents the average score of each indicator is used as a measure of organizational commitment.
Table 3 Description of Organizational Commitment
Indicator Rata-rata Category
Affective Commitment 4.53 Very High
Continuance Commitment 4.22 Very High
Normative Commitment 4.39 Very High
Average 4.38 Very High

Indicators affective commitment has the highest average score in comparison with the average score of other indicators. This indicates that teachers have a positive emotional connection to the schools where they work. Teachers have a desire to work harder for the success of the school and have a strong desire to be part of the school. Indicators continuance commitment has the lowest average score. This indicates that the teacher has not fully see their work as a positive thing in the sense that there is little fear that allows them not fully optimized to provide the best. So it is still looking for other alternatives to work
H1: Influence of job satisfaction to teacher performance
The linear regression equation that shows the effect of job satisfaction on the performance of teachers is = 33.780 + 0.526 (X). A positive sign (+) indicates the relationship between the variables walk one direction means higher job satisfaction of teachers, the higher the performance of teachers. Hypothesis testing showed Fcount value greater than the value Ftable (21.0986> 3.9798), with db1 = 1, db2 = 2 = n-2 and α = 0.05. Thus job satisfaction significantly influence the performance of teachers. Based on the coefficient of determination, the influence of job satisfaction on teacher performance is 23.42%.
These results are consistent with the results of several studies led to the conclusion of the influence of job satisfaction on the performance of teachers (Michaelowa, 2002) (Wahyuni, Christiananta, & Eliyana, 2014). These results are also in line with some of the opinions of experts on the relationship between job satisfaction and performance. Job satisfaction has impact with performance (Faleh & As'ad, 2010) (Imran, Arif, Cheema, & M.Azeem, 2014). Happy workers are more likely to be productive workers. Some researchers used to believe the relationship between job satisfaction and job performance was a myth. But a review of 300 studies suggested the correlation is pretty strong. Organizations with more satisfied employees tend to be more effective than organizations with fewer (Robbins & Judge, 2013).
Job satisfaction leads to increased performance so employees do a better job in meeting the obligation, to encourage creativity, improve problem-solving and decision-making, and improve memory and attract a wide range of specific information (Talasaz, Saadoldin, & Shakeri, 2014). According To Zafirovski, when an employer offers favorable working conditions that make its service employees satisfied, the latter will in return tend to be committed to making an extra effort to the organization as a means of reciprocity for their employer, leading to a higher level of service quality. Employee satisfaction leads to higher service quality (Indermun & SaheedBayat, 2013).
Teachers who are satisfied with their jobs usually have a high degree of professional capabilities and feel that they could manage, organize and perform specific tasks and behavior, even in case of failure (Gkolia, Belias, & Koustelios, 2014). Job satisfaction is one of these important factors. Disgruntled teachers who are not satisfied with their job will not be committed and productive (Usop, Askandar, Kadtong, & Usop, 2013)
H2: Influence of organizational commitment to teacher performance
The linear regression equation that shows the influence of organizational commitment on teacher performance is = 23.032 + 0.826 (X). A positive sign (+) indicates the relationship between the variables walk one direction means higher organizational commitment, the higher the performance of teachers. Hypothesis testing showed Fcount value greater than the value Ftable (58.2534> 3.9798), with db1 = 1, db2 = 2 = n-2 and α = 0.05. Thus the organizational commitment significantly affect the performance of teachers. Based on the coefficient of determination, the influence of organizational commitment on teacher performance is 45.78%.
These results are in line with the opinion of the experts who say that organizational commitment is important aspect that influence performance (Wahyuni, Christiananta, & Eliyana, 2014) (Memari, Mahdieh, & Marnani, 2013). The organization's commitment to make the performance to be increased (Khan, Ziauddin, Jam, & Ramay, 2010). This result is also supported by other similar research results stating that organizational commitment and significant positive effect on performance (Memari, Mahdieh, & Marnani, 2013) (Khan, Ziauddin, Jam, & Ramay, 2010).
H:3 Influence of job satisfaction and organizational commitment to teacher performance
The linear regression equation that shows the effect of job satisfaction and organizational commitment on teacher performance is = 17.117 + 0.526 (X1) + 0.826 (X2). A positive sign (+) indicates the relationship between the independent variables and the dependent variable goes in one direction, which means any increase or decrease in one variable, it will be followed by an increase or decrease in the other variable, so that when the higher job satisfaction and organizational commitment of teachers, the more higher the performance of teachers. Hypothesis test indicate job satisfaction and organizational commitment significantly influence the performance of teachers.
This is consistent with several studies that have been done on teachers' organizational commitment and performance. Studies conducted by (Imran, Arif, Cheema, & M.Azeem, 2014) have been successfully investigating the impact of job satisfaction and organizational commitment to performance. The sample of 200 employees among teaching staff that are selected from different educational institutes of Pakistan. Regression analysis has been applied to make the results valid. The results of the study indicate strong positive relationship between job satisfaction and performance whereas organizational commitment has strong positive relation with performance and attitude towards work. The study identifies significant impact of organizational commitment on job satisfaction of employees working in educational sector.
A similar study has been conducted by several researchers. All the results of the study concluded there is significant influence on job satisfaction and organizational commitment to performance (Danish, Draz, & Ali, 2015) (Dery & Puopiel, 2013) (Omidifar, 2013)
Conclusion
Teacher performance, including quality of work, precision work, initiative in work, ability to work, and communications are at very high category. Teacher job satisfaction is measured through indicators exit, voice, loyalty, and neglect at the high category. Commitment of organizations including affective commitment, continuance commitment, and normative commitment are at very high category.
Job satisfaction positive and significant impact on teacher performance. Thus, the increase of job satisfaction of teachers will be followed by an increase in teacher performance. Organizational commitment and significant positive effect on teacher performance. It shows the commitment of the organization is a predictor of teacher performance improvement. The level of organizational commitment will be followed by the level of teacher performance.
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Robbins, S., & Judge, T. (2013). Organizational Behavior, 15th ed. New York: Pearson Education, Inc.
Ronald, M. O., Aisha, K., & Dennis, M. B. (2013). Job Satisfaction and Organizational Commitment: A Cross Sectional Study with Reference to Teachers in Technical & Management Institute. Global Journal of Management and Business Research Administration and Management, 13(8), 23-29.
Ruqaiya M, A., Khairuddin B, I., Zoharah B, O., Ramli B, B., & Naresh, K. (2014). Public schools’ Characteristics and Teacher Turnover in Oman. International Journal of Research Studies in Education, 3(1), 3-20.
Sargent, T., & Hannum, E. (2005). Keeping Teachers Happy: Job Satisfaction among Primary School Teachers in Rural Northwest China. Comparative Education Review, 49(2), 173-204.
Şentuna, M. (2015). Investigation of Job Satisfaction, Organizational Commitment and Self Esteem of Physical Education Teachers According to the Gender. International Online Journal of Educational Sciences, 7(2), 93-101.
Shah, M. J., Rehman, M. U., Akhtar, G., Zafar, H., & Riaz, A. (2012). Job Satisfaction and Motivation of Teachers of Public Educational Institutions. International Journal of Business and Social Science, 3(8), 271-281.
Spector, P. E. (2012). Job Satisfaction, Application, Assessment, Causes, and Consequence. New Delhi: SAGE Publications, Inc.
Talasaz, Z. H., Saadoldin, S. N., & Shakeri, M. T. (2014). The Relationship between Job Satisfaction and Job Performance among Midwives Working in Healthcare Centers of Mashhad, Iran. Journal of Midwivery & Reproductive Health, 2(3), 157-164.
Usop, A. M., Askandar, K., Kadtong, M. L., & Usop, D. S. (2013). Work Performance and Job Satisfaction among Teachers. International Journal of Humanities and Social Science, 3(5).
Vrgovic, I. J., & Pavlovic, N. (2014). Relationship Between The School Principal Leadership Style and Teachers’ Job Satisfaction In Serbia. Montenegrin Journal of Economics, 10(1), 43-57.
Wahyuni, D. U., Christiananta, B., & Eliyana, A. (2014). Influence of Organizational Commitment, Transactional Leadership, and Servant Leadership to the Work Motivation, Work Satisfaction and Work Performance of Teachers at Private Senior High Schools in Surabaya. Educational Research International, 3(2), 82-96.
Yucel, I., & Bektas, C. (2012). Job Satisfaction, Organizational Commitment and Demographic Characteristics among Teachers in Turkey: Younger is Better? Procedia - Social and Behavioral Sciences, 46(2012), 1598-1608.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=785c095db7e26b45d3a1001c2b0512fd


140.

An Empirical Study on Entrepreneurial Intentions among Telecentre-owners in Kerala with Special Reference to David McClelland’s Need based Motivational Model.
S. Sreejith1 , S. Ganesan2 and Hareesh N Ramanathan3

‘Akshaya’ is an initiative of the Government of Kerala, envisioned at enhancing the spread of e-literacy, among public with added focus in rural areas, through Public Private Partnership (PPP) mode. The project was launched in November 2002. It brought to fore the enormous managerial and entrepreneurial talent that remains untapped. The moderate number of Telecentre owners who have come forward with the choice of an entrepreneurial career by starting an Akshaya Telecentre is a significant development to reckon with in the subject. Entrepreneurial motivation is vital in translating entrepreneurial intention into action. The study integrates theories of motivation with entrepreneurial intentions. It revealed that the first quality for entrepreneur motivation is learning and personal growth, closely in pursuit with social status, followed by Independence, personal achievement, flexibility in life, satisfactory work relationships, testing of own ideas, securing future, wealth creation, economic necessity, in that order.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=d56180a7b07b9577180848d8a6c82b2c


141.

SMEs BUSINESS SUSTAINABILITY MODELS IN INDONESIA (HUMAN RESOURCES BASE VALUE FOR SMALL INDUSTRIES THEORY APPROACH)
ARDIKA SULAEMAN, SUSANTI KURNIAWATI

SMEs (Small Business Entreprises) is one of sectors that have an important role in Indonesian’s economy. Although the numbers of SMEs are still a few in Indonesia, unlike in other countries, SMEs have proved that their capability able to rescue the economy from crisis. Beside their important role, SMEs should have excellent performance related to their role as an agent of development. But in reality, we found the phenomenon of declining in the number of SMEs and employment. The high number of SMEs felt into bankruptcy reflected the inability of SMEs in sustaining their business. Because of their important role and the strategic positon of SMEs in Indonesian’s economy, it’s crucial to sustain the existence of SMEs, through the business sustainability efforts. In this study business sustainabilty achieved by taking into account three aspects: economic sustainability, social sustainability and environmental sustainability which called Triple Bottom Line concept. How is this accomplished business sustainablity, used human resources based value Small industries approach and stakeholder theory. Empirically, the achievement of business sustainability done with a review of the ways of achieving business sustainability in the state in Pakistan, Latvia, Australia and Namibia. The results of this study, formed a model of business sustainablity for SMEs in Indonesia.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=7550d07121206ede3719f3d82d573f16


142.

Professional Educator Work Attitude vs Work life benefits
Ifada Rahmayanti

Nowadays is very difficult to balance between work and personal life. Many works to be completed quickly, the time was not adequate for it. Hope the family on the good life on the results of work performed during this affect whether or not with their work attitude in the workplace depends on each individuals.
Based on theory and previous research, has produced research of each of the work attitude and work life benefits better known as work-life balance. Work-life benefits as part of the Human Resources Management science and Work-attitude that is part of organizational behavior science will be the basis in an effort to uncover the facts of phenomena that occur in the field..
Researcher argues this research by literature review and observation of professional educators in West Java. By comparing constructs possessed by the researchers in the results above theories, and some earlier research that will be a strong foundation in the conclusion reached at the end of the study.
Furthermore, the results of this research can be used by professional educators in considering the attitude towards their next work.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=f2e0dece273d82e5ede2fa0342da367c


143.

Servant Leadership for Higher Education in Indonesia
Lina Anggraeni; Arie Hendra Saputro

This article aimed to explore an understanding for the importance of servant leadership implementation for higher education in Indonesia. All members and followers do not only expect to have a leader who can advance the organization, but also to be able to empower and understand the members by providing pleasantly for the growth of members and organization. Characteristics of the Indonesian people were friendly and well-mannered, they become the great potential to support the successful implementation of servant leadership in higher education in Indonesia. Hence, this article is recommended to explore more about servant leadership, which is one of the alternatives that can be implemented in higher education in Indonesia

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=17f467ec7c89528cb7a09e1484067e56


144.

CHALLENGES OF LEADERSHIP AND PREPAREDNESS OF ACADEMIC LEADERS: A CASE OF INTERNATIONAL ISLAMIC UNIVERSITY ISLAMABAD PAKISTAN
Prof. Dr. Nabi Bux Jumani , Prof. Dr. Mohammad Bashir Khan & Ms. Fouzia Ajmal

The role of academic managers is unpredictable, requesting, and regularly far from the intrinsic motivation of ones chosen disciplinary action. In the academia people commonly are elevated to positions of leadership after accomplishment in a more cutting edge part. While components of administration aptitudes cut over a scope of activities, being an exceedingly honored analyst or classroom educator does not as a matter of course make for an effective senior member. Sparse observational data is available on the development of academic leaders (Halonen, 2013). The heads are expected to manage t heir departments in an effective and efficient way in spite of various financial and managerial problems. There is usually no particular training for heads and they manage things on the basis of their own experience and ideas. It may affect the quality of teaching and learning process (Silva, 2014). The current study was conducted the challenges faced by heads of various departments and leadership preparedness of heads at International Islamic University Islamabad, Pakistan. The data were collected by using self-developed questionnaire from heads of departments at International Islamic University Islamabad. They included 25 male and 23 female heads of departments. The data were analyzed by using descriptive statistics using SPSS software. The major challenges identified by the heads included building teams, developing staff and distributed leadership, planning, monitoring, evaluating and reviewing and self-evaluation, managing change, role ambiguity, administrative tasks, academic roles, perceived expectations and time management. The study results indicated the need of fostering the development of leadership skills in academic leaders and to prepare subsequent heads of departments to serve more effectively so that challenges may be reduced.

References
Halonen, H.S. (2013). Promoting effective program leadership in psychology: A benchmarking strategy. Teaching of Psychology, 40, 318-329.
Silva, A. (2014). What Do We Really Know About Leadership? Journal Of Business Studies Quarterly, 5(4), 1-4.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=7100b5159175caf3647d1ed838e05d61


145.

PERFORMANCE APPRAISAL OF UNIVERSITY FACULTY: A CASE OF INTERNATIONAL ISLAMIC UNIVERSITY ISLAMABAD PAKISTAN
Prof. Dr. Mohammad Bashir Khan1, Prof. Dr. Nabi Bux Jumani 2 & Ms. Fouzia Ajmal3

Performance appraisal is a technique by which the job performance of a worker is assessed. It is a part of professional advancement and comprises of review of employee performance in an organization (Muchinsky ,2012). The study was undertaken to analyze the mechanism of performance appraisal of faculty members working at International Islamic University Islamabad, Pakistan. The sample of study included 50% faculty members and 100% chairpersons of the departments from both male and female campuses. Sequential mixed methods deign was utilized for the study and quantitative data were collected by faculty members through a self-reported questionnaire, while qualitative data were sought from chairpersons through interviews. The qualitative data were analyzed by using mean score while qualitative data were analyzed by using the thematic approach. The result of analysis shows that the students’ feedback and evaluation by head is used as mechanism for performance appraisal of faculty members, while peer-evaluation and self-evaluation are not depicted in performance appraisal. There is no system for conveying and discussing the performance appraisal reports with the faculty members directly. The chairpersons highlighted that they face difficulties in appraisal due to lack of cooperation from faculty members, ambiguity in rating system for teachers and lack of training for appraisal. It is recommended that performance appraisal may be done on 360o and training sessions may be arranged for chairpersons of departments regarding performance appraisal.
Reference
Muchinsky, P. M. (2012). The nepotistic organization: What is this place and how do the people make it. Nepotism in organizations, 43-66.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=ea91dbb6fb6b21be4dc253360c73f996


146.

Factors that Influence Entrepreneur Intention towards Start-Up Growth
Febrian Ulfa Ayu Romadhani

Indonesia is developing country. To be developed country, according to consensus research, it said that a country need at least 5% of entrepreneur from total Indonesian population. Current condition, rate of entrepreneur in Indonesia is less than 2%. Zimmerer state one of factors to push entrepreneur growth in ]a country lies on the role of University through entrepreneurial education. Aim of this research is to examine what factors which influence entrepreneurship intention in developing their business. The theory elaborate two factors: Self efficacy and risk taking. The conducted practical and observation showed another factors: background of parents job and gender. Sample of this research will be 80 student of entrepreneurship major in SBM ITB . This research will use multiple-regression analysis technique.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=afc526ddf27f03d29d7f230f891ecf10


147.

The Influence of Organizational Climate and Job Satisfaction towards the Organizational Citizenship Behaviour using Employees Status Variable Control
Suci Fika Widyana

Changes would be always occurred in an organization, included in one of the foundations of Islam in Bandung. Therefore, in order to adapt and to survive from those changes, organizations would need employees who will do more than just their duties in the job description, an employee who would give beyond organizations’ expectation. Unfortunately, this kinds of beyond expectations’ behaviour seemed not to occur in one of the foundations of Islam in Bandung. This could be seen from the high rate of employees’ turn over and the low frequency of employees’ overtime. This tesis was aimed to investigate and analyze the influence of organizational climate and job satisfaction towards the organizational citizenship behaviour in one of the foundations of Islam in Bandung.

The research employed descriptive survey method where the sample was taken using restricted sample technique. There were 167 employees as the sample to represent the whole 287 employees’ population using Slovin’s formula of Multiple Stage Sample. Furthermore, this research used multiple linear regressions as the data analysis technique and questionnaire as its instrument.

Based on the research results, we can conclude that the conduciveness employee perceptions of organizational climate among employees and employee contract status remained flat at favourable. Whereas the level of job satisfaction when viewed by the status of employees, some employees still tend to have very high levels of job satisfaction. Whereas most of the contract workers and permanent employees have the same level of satisfaction is high. Different from the behaviour of organizational membership, employees who exhibit a very strong membership organization whose status as employees instead of contract personnel with the status of an employee while the employee still exhibit a strong organizational membership. Jam it in this study also found that organizational climate conduciveness positive effect on job satisfaction and organizational membership behaviour. Job satisfaction and a significant positive effect on the behaviour of the organizations membership.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=30b480494c5e977b4d3daa0ef8c37ee4


148.

RELATIONSHIP BETWEEN KNOWLEDGE MANAGEMENT, HUMAN CAPITAL AND INNOVATION STRATEGY WITH PERFORMANCE ORGANISATION PRIVATE UNIVERSITY IN MEDAN
Alfi Nura

ABSTRACT



The purpose of this study was to determine the effect of knowledge management, human capital and innovation strategy to organizational performance. This study population numbered 1650 private university lecturer in the field, and based on the proportional random sampling technique as much as 350 lecturers defined as the study sample. Data were collected using a questionnaire, and processed with the help of the program Statistical Package for Social Science (SPSS) and Linear Structural Relationship (LISREL). The result showed that: (1) knowledge management directly influence positively to human capital, (2) knowledge management directly influence positively the innovation strategy, (3) knowledge management directly affects positively to organizational performance, (4) human capital direct effect positive the innovation strategy, (5) human capital is a direct positive effect on the performance of the organization, (6) an innovation strategy direct positive effect on organizational performance. These results indicate that efforts to improve organizational performance can be done by improving knowledge management followed by the strengthening of human capital, and increase innovation strategy.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=25b80f3028ccbc0f60beceb91625d8b1


149.

RELATIONSHIP JOB SKILLS ON THE LEVEL INCOME OF EMPLOYEES AT SURYA BREAD FACTORY IN TRIMURJO
Tania Tamara and Neta Putri

This research was motivated by the low level of employee income at Surya Bread Factory in Trimurjo. The purpose of this study was to determine the relationship between job skills to the income levels of employees at Surya Bread Factory in Trimurjo. The number of samples in this study were 29 employees at Surya Bread Factory in Trimurjo, which was determined in total sampeling. Data analysis using Chi Square formula and coefficient contingency formula. The results showed that there was a close relationship between job skills to the income levels of employees at Surya Bread Factory in Trimurjo. Based on this research could be given advice Surya Bread Factory employees in Trimurjo should improve their job skills in order to increase revenue.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=e728a6f176ef4abffc87356fecbaf79b


150.

An Examination of Business Students’ Perception of Corporate Social Responsibility
Dyah Purwanti

In the last two decades, the topic of ethical behavior and social responsibility arose in the discussion in the academic world as well as practical. With the emergence of awareness of corporate social responsibility to the environment, population and future generations, companies are required to integrate the values of social responsibility in all decisions and business investment, as well as integrating the values of social responsibility into its operational activities.
In connection with the implementation and practice of the corporate social responsibility, ethical principles, behavior and philosophy of business people are very influential in the implementation of daily life. Preble and Miesing (1985) strives to explain the behavior of the business, philosophy and ethics to conduct material testing ethical concepts presented by Stevens (1979). Both researchers defines ethics as a framework of human behavior related to moral principles and trying to separate right from wrong. Business philosophy, by contrast, is a set of statements that underline a persons business ethics (Stevens, 1979). Stevens presents several business philosophy that has been widely known that Machiavellianisme, Objectivisme, Social Darwinism, and ethical relativism.
This study aimed to evaluate the role of business ethics in decision-making in practice corporate social responsibility. By using instruments Perceived Role of Ethics and Social Responsibility (PRESOR) developed by Anushorn Singhapakdi et al., (1996), to meet the needs of measurement scale is reliable and valid on managers perceptions about the role of ethics and corporate social responsibility in achieving organizational effectiveness . The instrument consists of items selected to reflect different dimensions of ethics and corporate social responsibility within the organization and the importance of ethics and corporate social responsibility relative to the size of the conventional criteria of organizational effectiveness.
The focus of this paper is the potential leader for-profit organizations as well as leaders of non-profit organizations. This study specifically test the behavior of business students / faculty of economics (prospective manager) towards business ethics. Despite the possibility that not all business students now will be reaching the position of leader of economic and social organization, they would certainly influence the ethical climate in the future in which they work.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=7ee99188e7fe57046140bee80902f0a5


151.

Influence situational leadership and work environment to employees performance in services and business development holding Office RRI Bandung West Java
Dr B Lena Nuryanti S, M.Pd (lenanuryanti@upi.edu), Rani Rahmawati (rani.rahmawati@student.upi.edu)

ABSTRACT

Background this research is the low performance. This is marked with the revelation assessment result employees performance, especially human resources sector. This phenomenon should soon be dealt with because employees is one of the factors that can determine the success a company. Situational leadership and work environment made a ways to improve performance.
This study aims to (1) find out the description of situational leadeship , (2) find out the description of work environment, (3) find out the description of employee’s performance, (4) find out the effect of situational leadership on employee’s performance, (5) find out the effect of work environment on employee’s performance, (6) find out the influence of situational leadeship and work environment on employee’s performance in Services and Business Development sector (LPU) RRI Bandung and 7) The relationship between situational leadeship with work environment. The object of this research is an employee’s of Services and Business Development sector (LPU) RRI Bandung. Thistype of research is descriptive and verification. The method used in this research is the explonatory survey method and the amount of proportionate stratifies saturated sampling as many 26 people. Technical analysis of the data used in this research in multiple linear regression with SPSS 21.0 for windows. The result of this research aresituational leadership in good category, work environment in goodt category, employee’s performance in good category, employee’s performance is positively influenced by the situational leadeship, employee’s performance is positively influenced by the work environment, employee’s performance is positively influenced by the situational leadership and work environment, and there is a positive relationship or correlation between the situational leadership and work environment. Based on the result of this research, it is recommended as the basic for other researchabout training program and career development with different indicators and objects.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=f9d68e9ea0f8064c79e6a45cb795f76b


152.

Intensification of Madrasa Culture and Community Participation: Efforts to Manage the Developmental Change
M. Arief Ramdhany, Akhmad Buhaiti

Unexpected changes sometimes cause unanticipated problems. Educational institutions must be able to respond to and manage a variety of changes, particularly in its main component: learning. Islamic education, as one of the subsystems within the national education systems, has a strategic role in achieving the goals of national education. The magnitude of the contribution of Islamic education to national education has been supported by Madrasas as educational institutions. Efforts to manage the better developmental changes at Madrasa need the intensification of Madrasa culture and community participation. The main objective of this study is to confirm and test the model based on the given theories using the Confirmatory Factor Analysis (CFA). Data were collected using a questionnaire from 229 respondents from 73 Public and Private Madrasah Aliyah in Tasiklmalaya Regency, with headmasters, school committees, and teachers as data sources. The results showed that Madrasa culture and community participation have a close relationship and mutual influence. All indicators of Madrasa culture and community participation are able to explain the model. To intensify Madrasa culture, it is necessary to preserve the Islamic philosophical values and the tradition of value internalization. Madrasas also need to emphasize the mutual-cooperation in fostering greater community participation, especially the madrasas that are outside the pesantren environment.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=169566351420890f0e86270da0af4d88


153.

The Effect of Principal Leadership and School Climate on Productivity of Vocational High School of Business and Management Expertise in Bandung City
Ade Sobandi

This article analyzes the lack of productivity of Vocational High School (VHS) of Business and Management Expertise in Bandung City. This shortage is due to the lack of involvement of VHS graduates in the world of business and industry, that impact on the rate of unemployment in Indonesia, which is a major phenomenon of productivity of VHS. The aim of this article is to analyze the effect of principal leadership and school climate on Productivity of Vocational High School of Business and Management Expertise in Bandung City. The method of research is explanatory survey using questionnaire as data collecting technique. The respondents are 1,236 teachers from 40 vocational schools. The data were analyzed using multivariate regression. The founding of this research is that: (1) the principal leadership has a positive and significant influence on productivity of VHS of Business and Management Expertise in Bandung City, (2) the school climate has a positive and significant influence on productivity of VHS of Business and Management Expertise in Bandung City, and (3) the principal leadership and school climate have a positive and significant influence on productivity of VHS of Business and Management Expertise in Bandung City. To enhance the productivity of VHS, it is recommended that the principal to optimize the supporting elements in school environment, i.e. the school climate.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=38a03c0eeb5619f31c8833a7115adb73


154.

The characteristics of ideal human in Islamic Perspective
Dudung Abdurrahman1, Atih Rohaeti Dariah2, Aminuddin Irfani3

This paper attempts to describe characteristic of human being in Islamic perspective. In so doing, it do three stages. Firstly, semantic analysis on Al-qur’an. Secondly, focus group discussion with several experts. Thirdly, survey on Islam education institution in order to find the way in which this characteristic attainment. The results indicates that Al Qur’an views human as biological, psychological and social beings. Positive characteristics of human being are attributable to terms on Al Muttaqiin and Al Muttaquun (cautious), Mukminun, Mukminan, Mukminuuna, Mukminiina (devout), Shobiruuna and Al Shobiriina (patient), ‘Ibaadurrahmaan (kindly), Ulul Albaab and Ulil Albaab (thinking). Islam education institution put these characteristics into learning process with different slogan, however in the same goal towards Islamic beings

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=7a55a19d5a7c68d7fa7721cf1bd39f75


155.

CURRENTLY LEADERSHIP ANNOTATION AND LEADERSHIP PROBLEMS IN INDONESIA
Fanni Erda Tasia and Neng Sri Nuraeni

History has recorded how long the leadership of Indonesia since independence with loud gongs were rung. Starting from the leadership on the old ord, the rise of the new order to the euphoria of reform that replaced the leadership of the new ord. The succession process is always followed by a number of problem in it, even up to this moment, when the era of reform are on stage, Indonesias leadership problems since the old order still persists to this day. The leaders tend to elevate their prosperity and the group are proven with the rampant corruption, and forget about realizing of political promises in front of millions of pairs of eyes of the Indonesian people, so it is no wonder, the problems of poverty, health and education remains present coloring process of leadership. Its time for Indonesia to settle up, Indonesia needs leader figure who are not just thinking of the interests of his group, but leaders who are willing to take the peoples interests of the group as the people aspired to as a holder of the highest authority on Earth.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=5375a836154fcd38fe4adccf9135105f


156.

HUMAN RESOURCE PLANNING AND USE OF TECHNOLOGY TO COMPANY EFFICIENCY AND EMPLOYMENT CREATION. Case Study: PT. Go-Jek Indonesia
Muhammad Calvin Capnary

The times certainly followed by the development of technology. The economic and business sectors too, did not escape the influence of technology. In a business, the role of technology was already entered in the various sectors, including human resource. The role of technology is used not only to meet the needs of fast-paced in the organization, but also to achieve the objectives of the organization in terms of efficiency. This process is the role of human resources planning in the organization. This study is an attempt to determine the relationship between the use of technology by the human resource planning in the organization for the purpose of efficiency in the organization and creation of new jobs. A qualitative approach was considered the most appropriate approach to the study objectives. Researchers used a qualitative approach to the design of case studies with the respondents with a position as a human resource planner in the PT. Go-Jek Indonesia. The study found that the use of technology has an impact on the efficiency and the creation of new employment in the e-commerce companys in Indonesia (PT. Go-Jek Indonesia)

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=34de9d3f2300f6ca4b8ea545c5249442


157.

IMPLEMENTATION OF VALUES IN SUCCESSION BUSINESS FAMILY IN THE PROVINCE OF BALI
Luh Kadek Budi Martini

The main objective of this study is to investigate the implementation of the values of a business family succession in bali . this research is a descriptive study conducted at the business family in Bali ,which has made a succession of at least the second generation. Data were analyzed qualitatively and quantitatively using a Likert scale, and to know the implementation of the values for performance successor were analyzed using PLS. The results found that the values of positive influence on succession planning, which is getting stronger values emphasized by owners, succession planning becomes increasingly better, values positive effect on the performance of a successor, the better the values that are transferred by the predecessor, the better the performance of the successor. The strongest indicator of the values to improve the performance of the successor is to preserve the honor .

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=61dc42f64b1019357831f573e7ef4c2b


158.

ENTREPRENEURIAL LEADERSHIP AND INNOVATION PERFORMANCE: MEDIATION ROLE OF COMMITMENT
Anak Agung Dwi Widyani - I Gusti Ayu Manuati Dewi

The Village Credit Institutions (LPDs) in Bali are non bank financial institutions based on culture. This study aims to explore the influence of entrepreneurial leadership on inovation at the LPDs. In addition, this study inspects the possible mediating role of comitment in the relation between entrepreneurial leadership and inovation. The increasing complexity of work processes and the increasingly competitive business environment have created new challenges for all type organizations. The role of top manager has accordingly become an increasingly important determinant of organizational innovation. Innovation in individuals at workplace are significant characteristics that help an organization to establish competitive advantages in strategic competition and in ever changing environment. In the literature entreprenurial leadership and commitment are considered as the most driving for innovation behavior. It has been suggested that such a leader is the one who has to create visionary scenarios that are necessary for selecting and mobilizing a supporting cast of interdependent members who commit to and enact the vision to achieve strategic value creation.. Entrepreneurial leaders also build commitment by encouraging others to experiment and learn for themselves. Without commitment of employees, leaders can lose their power and legitimacy in an organization. This study will use a quantitative approach and analize with Structural Equation Modeling (SEM) to test the relation among variables.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=ef4785323486f77a98c004d447ae4bb0


159.

The Innovation Leadership Through Mapping With Human Resources Information System Towards Sustainability Development Goals
Dian Ambarwati and Gidiono Tirtoadisurja

Leadership is art to influence other people to reach goals together through directing, motivate, supervising, ordering and guiding. Successfully leadership depend on how many people to lead through empowering employee to maximize ability potential. For to know ability potential employee done mapping human resources management.
Mapping human resources management is knowing potential employee so leader will be develop based on potential in order to increase their quality. Mapping is very important to continuous analysis and then development human resources management can use HRIS (human resources information system). Development human resources management part of sustainability development goals (SDGs). In the SDGs combines all aspect to reach goals.
This research use qualitative analysis. Collective data from literature review, internet and interview.
Result from this research is find innovation in the leadership through mapping in order to development employee in the organization with human resources information system towards sustainability development goals.
Conclusion from the research is importance innovation in the leadership through mapping, because human resource very important to be develop. The high quality human resources a country showing quality country.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=4f93a53ae356cf36a80ce9a1336337cc


160.

POLITICAL MANAGEMENT TOWARD COSMOPOLITAN DEMOCRACY
M Yahya Arwiyah, AMA Suyanto, Runik M

The politic situation can determine various life aspects of nation and state. But, politic situation in Indonesia today is dynamic and unpredictable whereas the challenge faced currently is cosmopolitan democracy. One regret to the managed is in politic domain is to participate in implementation of democracy.
This study aim to analyze role of community organization in political reorientation to face cosmopolitan democracy.
This study use qualitative approach with descriptive method. This study was conducted in Bandung District. Data was collected by interviewing the staff and organization members, organization member documents, and observation which is done in their offices and its surrounding. Analysis technique uses interactive model namely data reduction, data category, synthesis and conclusion.
The result of study shows that the role of community organization in political reorientation in facing cosmopolitan democracy are: First, the improvement of should be done toward political system through clear regulation/rule and well implemented to avoid political activity which prioritize group interest rather than community interest. Second, the politic education for community in order to grow their awareness in using political right and duty is take planed. Third, the proportion of women who hold position in legislature in bringing women aspiration be increased. The conclusion of this study is the role of community organization in political reorientation in facing cosmopolitan democracy should be based on democracy aspect through regulation, politic education and therole of women political participation. The recommendation of this study is that there should be managed on and cooperation of all parties in facing cosmopolitan democracy.
Keywords: Cosmopolitan Democracy, Community Organization, Politic, Reorientation

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=71d44e18a6413772dbd83bd14a46e261


161.

THE INFLUENCE OF ORGANIZATIONAL CHANGE (BANK MERGER) ON EMPLOYEE’S ATTITUDE RESPONSE
Achmad Supriyanto

This research aims to examine the influence of organizational change (bank merger) on employee’s attitude response. The research desaign is expost facto. The population involved in the research comprises bank employees working before and after the bank was merged. The population consists of 100 people and the sampling was done in census. Data was taken from respondents through questionnaire and analyzed using PLS 1.8. The findings of the research shown that bank merger affects employees’ attitude response positively and significantly. If bank merger is judged positively by bank employees, bank merger is able to establish a positive influence for employees’ response.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=e27ba4d06556744d0e1ecda9fc653c5e


162.

Causality Analysis in Behavioral Perspective of Strategic Human Resource Management : Theoretical Model
Audia Junita

This paper is a holistic study of how value is created in organization, from behavioral perspective of strategic human resource management. Alignment between organizational strategy, human resource system and employee role behavior contribute significantly to organizational performance. However, theoretical and empirical studies exist previously, analyzed causal relationships between variables in behavioral perspective of strategic human resource management in linear manner. The main objective of this paper is to synthesize theoretical and empirical studies related to causal relationships between variables in behavioral perspective of strategic human resource management. The results of literature review indicate that there are interdependence relationship between variables in behavioral perspective of strategic human resource management. That interdependence relationships are illustrated in integrative theoretical model in behavioral perspective of strategic human resource management, which become a major contribution of this paper. Suggested theoretical model can be used to improve understanding of how organizational performance is achieved by optimizing strengthness of organization's internal resources. Further empirical studies are needed to understand interdependence relationships between variables by relying on empirical data.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=30cb86dd0acbb79fbd51b69d94b011ac


163.

ICT USAGE OF PROFESSIONAL AND NON-PROFESSIONAL ELDERLY IN WORKFORCE
Marlina binti Muhamad, Mohd Firdaus bin Ruslan, Mohd Fazil bin Jamaludin

Information communication technology (ICT) can play a huge role in providing advantages to people nowadays in term of information in just one click, communication and so on. However, elderly seem to left aside and far behind from ICT compared to youngsters. On that note, elderly must be considered within the realm of development of current and future technologies. The purpose of this research is to identify the usage of ICT among elderly in Malaysia context. More researches had been done for teenagers and adult but little had been done for elderly people. Various studies had shown that these ageing or greying population are increasing in many developing countries including Malaysia. Thus, social as well as economic considerations suggest that they must be considered in the development of current and future technologies. A set of questionnaires including interview with participants in Malaysia region will take part in this study. This study will use a triangulation, mixed method of quantitative (questionnaire) and qualitative (interviews) approaches. The use of ICT, their experience with computer, Internet and mobile phone, and knowledge of current ICT were covered in this study. A hypothesis from the study is developed, where non-professional working elderly are considered illiterate compared to professional elderly. The finding suggests that there is the digital divide among elderly people between professional working and non-professional working elderly in Malaysia. Furthermore, a lack of interest to information technology (such as Internet) means that elderly people experiencing difficulties to ICT. The objective of this study is to identify the usage of ICT among elderly people in comparison of professional and non-professional and also to analyze their experience with ICT. Besides, this research hopefully will provide the preliminary insight for future research. This paper addresses elderly experience of Internet access, computing, and mobile phone.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=e76627e27cb84c139edadb59a5f8cd1e


164.

The Influence Of Social Work Environment And The Quality Of Work Life On Employee Productivity Division Firm Production Manufacturing
Kevin Fajar Pratama, Sumiyati, Ridwan Purnama, Masharyono

One of the problems in their research in the field of human resources are the low work productivity employees in some industries, work productivity employees very influential towards achieving the target company. Every industry are exposed to similar problems education levels, human resources not competent to make and finish production process, lack of the availability of raw materials and economic system unstable.
This research was intended to know the effect of social work environment and quality of work life on PT. Joongang Food employee productivity. This research applied descriptive and verification method concluded in cross sectional method. The statistic analysis that was used in this study was doubled linear regression at 5% significance level. Based on findings, showing simultaneous social work environment (X1) and quality of work life (X2) has a significant influence on employee productivity with a coefficient determination (r2) of 0.678 (67,8%). Partially even both these variables showed a significant influence on employee productivity that is equal to 51,6% and 51,8%.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=7fea9c236b0eafc439236f0c3042205b


165.

THE ROLES OF LECTURERS IN EDUCATION SERVICE: IN BETWEEN PERCEPTION AND BEHAVIORS
Meta Arief, Umar Faruk, Leny Yulianti

Accounting is a field of study that teaches the process of making financial information system. The process requires orderliness, honesty, and accuracy. These requirements are positive attitudes that can help one avoid making mistakes, including financial ones. Departing from the thinking, the research aims to find a profile of lecturers of the Study Program of Accounting Education in understanding their field of study and implementing the philosophical values of accounting in their daily lives. Therefore, the research will simultaneously obtain a description of the quality of the teaching and learning in terms of affective development in Accounting Education Study Program in institutions of teacher training (LPTK) that were formerly institutes of teacher training and education (IKIP).
Through a descriptive survey method and Likert-scaled questionnaire distributed to lecturers in the Study Program of Accounting Education in Indonesia University of Education, State University of Yogyakarta, and State University of Malang, the research has found that the lecturers have significantly high perceptions of the philosophical values of accounting in cultivating the habit of discipline, orderliness, and honesty. However, their implementation of the values in real life is only categorized as fairly good, while the implementation in teaching and learning process is categorized as good.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=f0676ead85a0af2ad974f1663d793184


166.

COMMUNITY PARTICIPATION AND SCHOOL FINANCING ON EFFECTIVE SCHOOL MANAGEMENT AT VOCATIONAL HIGH SCHOOL IN WEST JAVA
Yayat Supriyatna, Nugraha, M Arief Ramdhany

This study aims to find the best model in the feasibility process and goal achievement model of effective school management in high vocational schools in West Java. In particular, this research can provide benefits to policy makers at the provincial and regency/city, also the University as a reference in making education policy, particularly related to the development of effective school management model in vocational schools in West Java. Development of effective school management model is expected to answer a variety of systemic problems facing the quality of education. Development of effective school management model is instrumental in developing the theory and practice because of his position as the basic concept is to organize a series of rules that are used to describe the education system as a whole. As a start, this research activity begins with the identification and development stage of the blueprint model of effective school management at the vocational school. This stage identifies the determining factors of effective schools and effective school management. Data processing techniques that are used quantitatively and qualitatively. This research analyzes the Community Participation and School Financing on effective school management.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=71d28da3c4ef009ab68e134a2d4f4a73


167.

The Effect of Family Environment and School Environment on Economic Literacy (Survey on Third Grade Student in Senior High School No 1 Lubuk Besar, Central Bangka Regency, Bangka Belitung Archipelago Province
Muhammad Haris Munandar (a*), Agus Rahayu(b), Suwatno (b)

Thus study aims to investigate effects of family environment, school environment, economic activity both individually and simultaneously on economic literacy of third grade student in Senior High School No.1 Lubuk Besar. This research use explanatory survey method with the sampling technique was the purpossive random sampling with a total of78 respondents. The data was collected through questionnaire, and documentation with descriptive statistical approach. This was quantitative study and the data analysis technique was path analysis which show the direct correlation and indirect correlation among the variables. The findings of this research show that these results are suit with learning theory contructivism which is each person has his own capability to construct his own knowledge by continously interaction with his environment. It is needed condusive family and school environment to raise economic literacy up and also there should be the involvement of the student in all kind of economic activity such as consumption, production and distribution.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=27b83238bc236368bd6538b3a2c39f22


168.

JOB PERFORMANCE AFFECTED SKILL VARIETY, TASK IDENTITY, TASK SIGNIFICANCE , OTONOMY AND FEEDBACK ?
Syamsul Hadi Senen, Sumiyati, Masharyono

Dynamic factor in organization non profit oriented and profit or the human resources have a high performance in which will determine forward the an organization. One of them nonprofit organization that college in which the performance of employees is low. If not improved it would impact on reaching its objectives organization .The purpose of this research to know how big the influence of skill variety, task identity, task significance, otonomy and feedback on performance employees. Methods used the explanatory survey by the subject of study honorary employees Universitas Pendidikan Indonesia 296 people with 69 the sample. Data collection was carried out by using a questionnaire .Analysis techniques data using path analisys with the help of SPSS 16 for windows. Research results show that is the variety of skill job perforamance. While task identity, task significance , otonomy and feedback on job performance.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=4c31c70f2f336c6af871de7f8f7c4469


169.

An Analysis of Recruitment and Job Training Method Effectiveness to Employee Engagement in Bandung Culinary Start-up
Genio, Keke; Rudito, Bambang

Employee engagement is one of the way to improve the startup performance in creating revenue growth. Nonetheless, it seems difficult to be thought out since the fact tends to show the high number of employee turnover in culinary startup especially in Bandung. Therefore, it’s important to build the employee engagement before they are an employee to avoid the employee turnover trend continuously happen which then impact to the startup growth stagnancy. The emotional attachment and commitment among the employee and the company will be determined since the very first interaction with startup representative. Therefore, effective recruitment and job training method should be developed to enhance the employee engagement through the company first impression. The study will be conducted based on qualitative method in collecting and abstracting data. The general orientation and job-specific orientation as the employee initial basic knowledge would be the variables in predicting the employee engagement existence and developing the related effective method in human resource practice.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=2758ceedf21fc21793a476ad5160aec3


170.

A study on Intrapersonal Conflict : Determining the Education Background Differences
Mohd Fazil Jamaludin, Marlina Muhamad, Mohd Firdaus Ruslan, Khairul Azfar Adzahar, Mohd Shafiz Saharan

The problem identified in this study exists because organizations continue to fall short in managing conflict in ways leading to positive outcomes. Conflict in organization is also significant to the loss of productivity, poor cooperation and, in the extreme situation; the organization might lose of good employees which finally leads to the loss of good customers. The research objective for this study is to investigate the intrapersonal conflict that occurs based on educational background differences. Intrapersonal conflict have been done in different context, but not focusing on Malaysian environment and culture. Thus this study is to see whether theory/model of conflict is applicable to the given situation.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=ccfebe8048a96860fa9b2c4f14804fa5


171.

The Role of Talent Management as Distinctive Capabilities for Organization: An Empirical Study of Furniture Rattan Company in Indonesia
Annisa Ciptagustia and Kusnendi

Talent Management is a significant issue for organization in the competitive landscape. The key of talent management is the process result in human resource management function to find, develop, and maintenance the best employees. The processes call it distinctive capabilities with valuable, rare, imperfectly imitable, and non-subtituable (VIRN) characteristics. Based on this phenomenon, this research aims to analyze the influence of talent management as distinctive capabilities, especially in furniture rattan company. The data was analyzed by simple regression analysis. In this research, furniture rattan company member ASMINDO Cirebon were chosen as the analysis unit and 70s company sample selected using propotional random sampling. Typical high and low diatinctive capabilities is possitively influenced by the talent management by 56.7%.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=f1b14ed45813a505a4cbd97a38cb1d45


172.

The Influence of Compensations and Social Assurance on Job Performance: Study on contract employees Palm company
Rahmi Widyanti1) and Basuki2)

Compensation is any form of payment to employee for work they provide their employer, including social assurance. The purpose of this study to examine and analyze the influence of compensations and social assurance to its impact on improving job performance of employees’. The research was conducted by using a quantitative approach that forms the causal relationship between variables. This is one palm company in Kapuas District. The number of samples used in this study amounted to 51 contract employees’ with census sampling technique. The data analysis technique are used in this study are grouped into two, namely descriptive statistics analysis techniques and inferential statistical analysis techniques by using SPSS for Windows.
The study found that financial and non financial as a form of compensation between employees and the social assurance between employees’ are high, both can give an increase in job performance of contract employees’.
This study could accommodate all the hypothesized both of compensations by employees’ able to deliver significant improvements to the job performance.


Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=6e76d2061401c21366259bb63195d408


173.

User Preferences of ISO 9001:2008 Implementation; Study Case on Technology Incubator LIPI
Adi Setiya Dwi Grahito 1), Aris Yaman 1), Firman Tri Ajie 1)

Based on previous research, the implementation of ISO 9001: 2008 positively effecting on product innovation sector in the industry / company, although this effect is not direct but mediated by other variables, such as motivation (Manders, Vries, and Blind, 2016). So it is important as a technology based company that is full of innovation in applying quality management system ISO 9001: 2008.

Technology Incubator LIPI is an intermediary institutions that carry out the process of coaching, mentoring and development of the participants incubation / tenant / startup that focuses on the technology that will be developed. Tenant / technology-based startup companies need to increase the capacity themselves to produce competitive products and superior as well as having good management. Strengthening the capability of tenants with utilizing the facilities have become one of the tasks Technology Incubator. This incubator operated under Center for Innovation LIPI that have been implemented ISO 9001:2008 since 2014.

This study tried to explain the factors behind the barriers and constraints of the application of ISO 9001: 2008 in Technology Incubator LIPI, review the current implementation of ISO and it’s effect on incubator management and also giving recommendation to top management.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=6856e9cb213fbe024259d6921b1d482b


174.

The influence of communication towards satisfaction of work as well as its implications against the employee performance
nida triananda, syamsul hadi senen, masharyono

The development of local-owned enterprise recently have experienced decreasing performance in.This caused by performance employees less than optimal. This situation make local-owned enterprise created strategies to mengingkatkan performance employees with efforts to improve satisfaction work his servants and improving communication work. This study attempts to know is there any influence communication work against satisfaction work, and influence satisfaction work of the performance of employees. The subject of study is employees perumdam was found that 89 people. Methods used is explanatory survey. Technique data collection uses a questionnaire and analysis of data using regression liniear simple with the tools computer software statistical product for service solutions ( SPSS ) 21.0 for windows. The outcome of the findings in the research indicated that pleasure work influenced positively by communication work and performance employees influenced positively by satisfaction work .

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=f5d286e2ace54b31c796daf1e4edc30e


175.

The Challenges of Human Capital Performance in Developing Baitul Maal Wat Tamwil in Indonesia : Using the Analytical Network Process (ANP)
Aas Nurasyiah, Suci Aprilliani Utami, Firmansyah

The Problem in the development of Baitul Maal Wat Tamwil, i.e. the Islamic microfinance institution in Indonesia is divided into four aspects, namely: human resources, a technical, legal / structural and market aspects / communal (Rusdiyana & Devi, 2013). The issues with respect to the aspect of human resources, was due to the lack of BMT practitioners who understand the principles of good business management and shariah at once. Therefore, BMT as an Islamic Microfinance Institution is considered to be less competitive compared to other Islamic financial institutions or operating system which is not in line with shariah compliance. It is caused by the lack numbers of educated and professional managers.
The paper was written to reveal the profile of human capital owned BMT and some of the factors that are considered to be a challenge in building employee performance of BMT. Human capital is defined as the knowledge, skills and experience of workers which can be contributed to the organization of the company / institution. Basic theory used is the General Theory of Human Capital and Human Capital in Islamic Perspectives. In Islamic Human Capital Development Theory, it urges the improvement of education, skills and human being in Islamic theory which is more comprehensively in this regard, as it covers every aspect of development of a human being.
Empirical study of this research used Analytical Network Process. The involved experts in the process are practitioners, academics, and regulators in the development of Baitul Maal Wat Tamwil. The results of this study estimate that human capital consisting of compensation, religious motivations (religiousity), education and skills, became the important parts of the development of Baitul Maal Wat Tamwil.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=75d0b7db78b868b2fb647a135cfd1a71


176.

The Relation of Job Satisfaction and Affective Organizational Commitment from Various Industries Workers in Jakarta & Bandung
Annisa Fauziah, Darin Dindi, & Arif Partono Prasetio

Affective organizational commitment believed to be the most important aspect of organizational commitment because it relate with the voluntary attitude from employees towards their organization. That is why it is considered as an important factor which contributed to the organization performance. Developing affective commitment is not easy. The organization should have good strategies. The company policy which can enhance employee’s job satisfaction could be one of the strategies. The purpose of the study was to identify whether the job satisfaction affects the development of affective commitment and also whether there were any differences between male and female workers regarding this matter. 150 employees from various industries in Jakarta and Bandung were used as respondents. The simple regression analysis used to measure the relation between those variables. Job satisfaction indeed positively affecting the development of affective commitment since the statistic result showed the R2 of 0.315 and the p-value of 0.000. This means that organization can use the policies which enhance the satisfaction, because it can strengthen the employee’s affective commitment.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=a2b48669e84168d372b17471a46fde5e


177.

Indonesia Human Capital Competitiveness in ASEAN Economic Community (AEC) era
Acep Durahman, S.Pd

ASEAN Economic Community (AEC) is the Free Trade Area among ASEAN members country. Goods and services had been free entered a country after launching of MEA on December 2015 (Lee, 2014). The implementation of MEA had the negative and positive impact on ASEAN members (Indonesia, Malaysia, Singapore, Brunei, Vietnam, Laos, Burma, dan Kamboja) (Setiawan, 2016). The AEC agreement contain five aspect that it’s distribution can’t be limited are goods distribution, services distribution, capital market, the investment, and skilled and trained workers.

ASEAN has a 600 million population, the third largest after China and India, its potentially to be a single market for the region as establishment of europe single market (European Union). The market include the human capital market or labor, they could enter each contry to one another. The skilled and talented worker will be the key factor to win the competition. The problems that Indonesia should solve era are the imigration and salary. There are some foreign worker imigrate illegaly. In the other hand the government regulate them in ministry regulation (Permen) Number 16 Year 2015 about foreign labor (Gilar, 2015)

The salary of indonesian worker is the third lowest among ASEAN countries (2,3 million Rupiah /Month). Singapore salary worker is the higest (35 milion rupiah/Month). This discrepancy could be an obstacle for foreign labor to entrance indonesia market labor. The increase of minumum weight in Indonesia (UMR) decided politically. This hapen because of the labor demonstration for adding the number of KHL (the Basic need for life/ Kebutuhan Hidup Layak).

The era of ASEAN Economic Community force the Indonesia human capital to become more skillful and fully trained, nevertheles the competiton will be dominated by the other country that economicaly in proper place.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=e8257edc900ce3b5ffd813a1f847d304


178.

Bureaucracy, Leadership and People’s Characteristic (Review of Public Officials Communication within Diversity in Societies After post-reform Politics Era)
Eko Harry Susanto, Suzy Azeharie & Wulan Purnama Sari

In the developing countries, bureaucracy can be describe or explain as the culture of feudalism in the ruling government. On the other side, the true meaning of bureaucracy is the ideal model to achieve the objectives in the government or state power. The bureaucracy indeed, it’s directly related to the expansion of the division of labor in all lines of works. There are hierarchy, clear procedural rules and others ideal criteria, which functioned as the foundation to manage an organization. In order for a government to move the bureaucracy, the government needs a leadership pattern from public officials that’s holding to the ideal meaning of bureaucracy as its ground base, which also focuses to measurable activities. But in fact, public officials tends to placing themselves as an elite group that always have privilege and the right of being served. However, the problems arise because people nowadays still thinks and positioning public officials as superior entities in social, economy and politic aspects. As the result, social distance now exists and has a potential to alienate people from its leader. Even though, when Indonesia enter the era of politic reformation, it is proper for public officials to run the government institution within the framework of democratization that give the same opportunity for its entire people.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=b3c12f3c83904b603c9925bd302aa968


179.

GAINING COMPETITIVE ADVANTAGE THROUGH TALENT MANAGEMENT
Rofi Rofaida

Human resources with talent that can not be imitated by competitors is a source of competitive advantage for an organization. Human resources allow organizations pursuing a strategy of differentiation that allows the resulting product has a unique which is different from the competitors. Be a challenge for organizations to acquire, maintain, and develop the talents of this talent through what is referred to as talent management. The final goal of talent management is to increase individual performance by improving the competence and motivation, with the development of integrated systems to acquire, develop, maintain and optimize the talents of the organization. Talent is the unique capabilities of the organization. This article is an analysis of the concepts and results of research related to talent management and how talent management will determine the competitive advantage of an organization.

Keywords: competitive advantage, talent management, distinctive capabilities

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=52b976a581cf36f92966f32994692f9a


180.

Influence of Emotional Intelligence and Organizational Citizenship Behavior (OCB) Against Employee Performance of Badan Kepegawaian Daerah Provinsi Jawa Barat
Askolani, Siti Rohani

Increasing employee performance, through integrated efforts are needed psychological factors that underlie the relationship between an employee and his organization. These factors is Emotional intelligence. And the success of an organization requires employees who want to work more than just a formal task or set out in the job description of employees known as the Organizational Citizenship Behavior ( OCB ). This study aims to determine the influence of Emotional Intelligence and Organizational Citizenship Behavior ( OCB ) Against Employee Performance of Badan Kepegawaian Daerah Provinsi Jawa Barat.
This research uses descriptive and verification method. The research data was obtained from the method of presentation of data from the respondents ( questionnaire ) with a sample of 64 employees. The analysis technique used in this research is the analysis of product moment and multiple correlation analysis.
The results showed that emotional intelligence, Organzational Citizenship Behavior (OCB), and the performance of employees at the high category. The results of the correlation calculations showed emotional intelligence variable has a correlation with the performance of 0.453, while Organzational Citizenship Behavior ( OCB ) has a correlation with the performance of 0.512, This means that variable Emotional Intelligence and Organizational Citizenship Behavior ( OCB ) has a significant positive correlation with the classification being the performance of employees. Value Adjusted R Square of 0.287 or 28.7 % meaning that the employees performance is affected Emotional Intelligence and Organizational Citizenship Behavior ( OCB ) amounted to 28.7 % , while the remainder is equal to 71.3 % is influenced by factors - other factors not examined by the author

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=1f91a763f71fa7044ba2c9f13e1e3f30


181.

Accountability in Elementary School
Yahya Sudarya, Elis Mediawati

Compulsory Nine-Year Basic Education and the provision of greater access to community groups that have been less able to reach educational services, such as the poor, people living in remote areas, or people with disabilities. One reason for the low participation in education, especially on the poor is the high cost of education both direct and indirect costs. Through the School Operational Assistance learners level of basic education will be freed from the burden of school operational costs.
Financial and financing is one of the resources that directly support the effectiveness and efficiency of education management. It requires the schools ability to plan, implement, and evaluate and be accountable for the management of funds are transparent to the public and the government. This research was conducted using qualitative descriptive methods, and implemented in an elementary school in Bandung. Research shows that the accountability of the schools are inadequate.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=e0db175a183041c49a1407803bf991e3


182.

PHYSICAL WORK ENVIRONMENT EFFECT ON EMPLOYEE PRODUCTIVITY OF TEXTILE INDUSTRY
sumiyati, masharyono, toyib

to determine the influence of the physical work environment on employee productivity. the research conducted at intervals of less than one year, then the design study is a cross-sectional method. This study used a descriptive approach and verification with explanatory survey method. A total of 145 respondents were selected as the sample using probability sampling. Research questionnaire used as a research instrument to collect data from respondents, as well as the data analysis technique used is a simple linear regression. The result of reeach physical work environment influence on employee productivity.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=10486e45207a09872d1c4d43a37a1611


183.

EFFECT OF COMPENSASTION AND MOTIVATION TO THE PERFORMANCE OF NURSES AT THE GENERAL HOSPITAL OF CLASS B SUBANG
Tiffany Juliandiny, Dr.H.Syamsul Hadi Senen,M.M, Hj.Sumiyati,S.E,M.Si

The background of this study is the low performance of the contract nurses. It is characterized by the decline in contract nurses performance appraisal results, and frequent absences cause decreased performance of nurses more visible. The nurses is the person who directly faced with a patient than a doctor. They are required to always be present at all times so that no patiens were displaced. Compensastion and motivation used as a way to improve the performance of nurses at the general hospital of class B Subang.
This study aims to describe the compensation, motivation, employee peformance. Compensastion and motivation influence on the performance of the nurses at the general hospital of class B Subang. The independent variable (X1) in this reasearch is compensation, the independent variable (X2) is the motivation and the dependent variable (Y) is the performance. This type of reasearch is descriptive, verification, and the method used is explanatory survey, population of 112 employees. Data analysis technique used is multiple linear regression with computer software tools SPSS 16.0
Results obtained in the study stated that the compensation has a postive and significant influence on employee performance. It can be seen from calculation of a correlation is included in the strong category (0.60-0.799) the results of multiple regression analysis calculation obtained compensation effect on the performance of 14% an motivational influence on the performance of 14%% and motivational influence on the performance by 23% obtained equation Y= 56,581 + 0,265 + 0,409 compensation and motivaton influence on employee performance 55% whiile remaining 45% is influenced by other factors.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=f2101f3c2f1f659cae76082731644931


184.

Pengaruh Technical Skill dan Kompensasi Non Finansial Terhadap Kinerja Karyawan
Gina Aisiyah, H. Syamsul Hadi Senen, Ridwan Purnama

Purpose - The pupose of this paper is to find out the effect of technical skill and non-financial compensation to employee performance.
Design/methodology/approach – This research conducted on timeframe of less than 1 year, then the design of the research is a cross-sectional design. This research use verificative approach with explanatory survey method. A total of 56 respondents were chosen as a sample using non probability sampling. A survey questionnaire was used as research instrument to collect the data from respondents.
Findings – Employees performance affected by the technical skill and non-financial compensation significantly and positively.
Originality/value – The paper provides a basis to understand the issues of employee performance in organizations. It is a good contributor to the knowledge world of human resource management which explores the factors that affect performance of employees and provide a solution to the problems faced by employees at their jobs. The paper will also compel the management of studied organizations to pay their
attention to the problems of employee performance for the overall benefits of organizations.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=2b65a5a2e32645e574aacee09ac885ee


185.

The Implementation of Career Track in the Indonesia State-Owned Venture
Suharto; Yohanes Wibowo

Background: In a business, there are two side of stake holders that are important and must be fulfilled what their expectations. They are employees and owners. The owner expects a good return, so, they expect the effective and efficient of a company and the finally will find a good return. Meanwhile one of employee’s expectation particularly in state-owned venture is career. Several kind of career track combination implemented in the state-owned venture. We have to determine the career track combination that able to accommodate both of the requirements.
The objective of this paper is identifying whether the kind of career track combination model that suitable for implementation in state-owned venture.
Method: This paper used qualitative approach. Data and information collected by searching internet, interview with employees, and study literature even text book and journal.
Result: There are several model of the career track combination that suitable to implement in state-owned venture. The model that be selected depend on the kind of business what the company works. All of the kind of career track have benefit and weakness. For reducing the weakness, it must be adjusted in several aspect of this career track combination.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=7c87783666b423d2a704fcfa6a753f61


186.

Social Capital Analyze On Agribusiness Microfinance Institution Performance in Sukabumi City
Amalia Nur Milla

The purposes of this research to look at the social capital and Agribusiness Microfinance Institution Performance (LKMA) that owned by Gapoktan beneficiary Rural Agribusiness Development Program (PUAP) in Sukabumi City. The kind of this research is survey research with the qualitative method. The primary data used key informan by interviewed and secondary data get from institution and literature as the relevans in this research. Data processing was done descriptively to describe the social capital and LKMA performance. The result of this research showed social capital problems, as fellowed : 1) Gapoktan member adherence to the agreement (the norms/rules), especially for a refund, 2) Less of a sense of responsibility (confidence/trust), 3) Less of communication and cooperation (networking). Based on the social capital analyze, there are three categories of LKMA performance , there are LKMA well performing, worse and problematic performing. Strengthen of social capital to improve LKMA performance to solve their problems.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=95f9a4daa0962b4070f0677a58b7f972


187.

The Antecedent Factor of Employee Engagement from a Self-Determination Theory Perspective
Cattleya Rejito (a), Mery Citra Sondari (b)

Many studies have explained both motivation and employee engagement, however, very few studies explained the relationship of employee engagement towards motivation using perspectives from self-determination theory. The aim of the research is to explain the motivation that seen from the perspective of self-determination theory by linked it to the employee engagement. This research used 69 samples who are employees in a company who served installation for telecommunication equipment. Using Partial Least Square, result from this research show the influence of self-determination theory towards employee engagement is very high.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=cc4aa80e54822cdf137fd35bf423bfab


188.

The Role of Intellectual Capital in Mediating the Effect of Knowledge Management on The Performance of State-Owned Bank Branch Offices in West Java
Hady Siti Hadijah; ErniTisnawati Sule; Yunizar; Asep Mulyana

ASEAN Economic Community (AEC) for the banking industry agreed in 2020. Competition among ASEAN banks is going to be open. The Indonesian state-owned banks are facing big huge chalanges. One thing for sure is that DBS was awarded the best bank of Asia Pacific in 2014. For this reason this red plated four banks prepare by strengthening capital, IT skills, products, services, human resources and efficiency. Efforts to increase competitiveness and intermediation role of banks, is done through the improvement of knowledge management. Expected more branch offices are able to leverage its resources to achieve organizational goals. The study aims to determine the influence of knowledge management on the performance of the branch offices of State Owned Bank in West Java intellectual capital as an intervening variable. The results showed that the success of knowledge management in enhancing the intellectual capital is the key to improving the performance of the branch office.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=b5d2137f5a52296588c471970d063c25


189.

ENCULTURATION PATTERN OF THE DAYAK COMMUNITY’S LOCAL WISDOM FOR YOUTHS TOWARDS NATURE CONSERVATION. A Study in Tayan Hilir, Sanggau
Fatmawati and salfius Seko

Current Dayak Youths appear to be uninterested in nature conservation. An example can be seen from the massive function shifting of the multicultural agriculture to a monoculture oil palm plantation. This may not only give adverse effect towards the forest’s habitat but also its natural resources. For this reason, this study aimed to analyse enculturation patterns of the local wisdom for the youth in order to conserve the surrounding environments through culture inheritance and social solidarity among Dayak communities. This study used qualitative approach through descriptive method. Data was collected through observation of the current nature situation as well as in-depth interview with the inhabitants who know local wisdom in nature conservation. The analysis used qualitative method to analyse the inheritance process towards youths’ responsibility in the conservation. The results indicated that there are some patterns, thus: firstly, the inheritance of the local wisdom is called Adat Pelihare’ Ume’. For the Dayak people, the forest is the “ibu”, the mother, which provides lives for the past, current and future generations, therefore the society is responsible to conserve it. They plant hardwood plants to prevent avalanche and manage an eco-friendly agriculture Second, they intensify intercommunal solidarity through Adat Pengari’. This value is done by conserving the nature. It is strictly forbidden to impair the forest, more so burning it. The offender is subjected to customary law.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=f1c1e4f5bde8e386feb4bede7f95faf5


190.

The Effect of Perceived Organizational Support for Innovation on Innovative Work Behavior with Leader-Member Exchange Mediation on The Lecturer of Civil and Planning Faculty Institute Sepuluh Nopember
Anis Eliyana, Diah Yovita Suryarini, Ria Mardiana Yusuf, Dwijo Sumarno

The purpose of this study aimed to find out the effect of Perceived Organizational Support (POS) for innovation on innovative work behavior. LMX role as a mediator in the effect of POS for innovation on innovative work behavior was also investigated.
The data analysis in this study used Partial Least Square (PLS). The samples of this study were 31 lecturers from Faculty of Civil and Planning Engineering Institute Teknologi Sepuluh Nopember. Particularly, the samples were taken from Architecture, Interior and Product Design Department.
The result showed POS for innovation has significant positive effect on innovative work behavior and LMX. Whereas LMX has positive influence on innovative work behavior but not significant and the influence of POS for innovation on innovative work behavior was not mediated by LMX.
Innovative work behavior is influenced by Perceived Organizational Support. The relationship quality between the department head and the lecturers mediate the effect of Perceived organizational Support to Innovation Work Behavior.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=5a61fb9eef24e477e86b0010804e453b


191.

PATTERNS OF PUBLIC POLICY FROM THE PERSPECTIVE OF LOCAL GOVERNMENT MANDATORY AFFAIRS IMPLEMENTATION (a case Study of Ciamis regency)
Muhamad Nur Afandi

Local Government Law(Law 23/2014) has mandated some government affairs to the provincial and local government. Government affairs here mean the power of provincial and local government used to protect, serve, empower and improve the life of people who are in the territory. It consists of absolute, concurrent and general affairs. The concurrent government affair consists of compulsory and optional local government affairs. Compulsory local government affairs is related to basic services and non basic services. There are six areas relating to the local compulsory service for basic services, and eighteen matters which are not related to the basic services. Ciamis local government as one of the regencies in West Java provincial government certainly has an obligation to implement the orders of this law in terms of this compulsory local service.
Regency compulsory services relate with both basic and non-basic services. It becomes the basis of this research topic, namely is to know the degree to which the Government District of Ciamis can carry out the compulsory affairs and to what degree of coherence between the compulsory and Local Mid-term Development Plan (RPJMD) of Ciamis Regency has. The aim of the research is to find out the good elements of forming the local compulsory government affairs and the pattern of correlation between those elements. The local government affairs will focus on the basic services. And how the creation of a system of public policy (technological measures) relating to the Mandatory Regional Affairs in the Government of Ciamis District. The scope of this study is that the public policy pattern will be viewed from the perspective of the compulsory local government affairs implementation based on the implementation of Ciamis Local Government RPJMD for the period 2004-2009.
This research methodology uses a qualitative approach, in which the corelation of forming elements in the compulsory affairs is assessed using correlation approach (corelation pattern) to determine the structure of the implementation of local compulsory government affairs. It uses study of primary and secondary documents plus interviews with respondents.
The research results show that the Ciamis Local Government has implemented a whole compulsory of 24 (twenty four) local government affairs. The institutional aspect of implementing this compulsory affairs is distributed into 28 (twenty eight) working units (SKPD), where the strategic plans of each SKPD in the implementation of governmental affairs of Ciamis has accommodated well in the Mid-Term Development Plan (RPJMD). It shows on the results of the correlation between elements within RPJMD associated with elements of each of the Strategic Plan (Plan) SKPD. Checking how the implementation of the Strategic Plan SKPDs in Ciamis regency done by reviewing Government Agencies Performance Accountability Report (LAKIP). LAKIP is a form of accountability for the achievement of strategic targets every year. Based on the structure of Ciamis Local Governments performance, the next step is taking technology action so that progress of priority agenda can be achieved for the next time period. It aims to increase Ciamis local revenue through the optimization of local government compulsory affairs.

Topic: Organizational Behavior, Leadership and Human Resources Management

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=809d6542733e28a919545bf863ba36a4


192.

THE STRATEGY TO IMPROVE THE PROFESSION COMPETENCE THROUGH KNOWLEDGE MANAGEMENT TO ACHIEVE CORPORATE PERFORMANCE (The Implementation of The Balanced Score Card Concept to One of The Construction Consulting Services Corporate in Indonesia)
Yoke Prima Hendrawan (a), ST. MM. IAI. Dr. Ir. Umi Rusilowati, MM (b). Dr. Hadi Supratikta, MM (c)

Construction consultancy services corporate in running its business is highly dependent on the competence of professional excellence and ease of getting access to the knowledge of professionalism to achieve the corporate performance. For that research using qualitative descriptive method to know about how to improve the competence of the profession, how to form a competency-based knowledge management profession optimal, and how to monitor the effective achievement of the corporate performance, with a case study on one of The Construction Consulting Services Corporate in Indonesia.
The findings and the recommendation is to revise aspects of growth strategy by increasing the quantity and quality of professional experts with primary expert certificate, aspects of differentiation strategy by creating management information systems knowledge-based professional competence and aspects of the low cost strategy by implementing the concept of the Balanced Score Card combined with Du Pont analysis that can describe the overall performance of the organization.


Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=1f62f0f293e571f183c24cf908b02603


193.

Pop Music Rivalry in Indonesia: Past, Present and Future Trends
Harriman Samuel Saragih

Popular music in Indonesia have shown significant evolution and transformations from the 90’s up until the present day. We studied the 1990’s renaissance which devised idiosyncratic and typical styles compared to the 2000’s and ultimately the 2010’s. As the 21st century enables the society to stream music from countless parts of the world, indeed Indonesian music artists do not only compete with the domestic musicians, but also with the musical groups from overseas countries. This study will provide preliminary analysis, insights and facts regarding the trends of popular music from the three eras, to be the basis for predicting the future trends in 2020’s. In the end, this study is expected to contribute insights for academicians, business practitioners and musicians to forecast the future trend, to be able to endure unremittingly in the vastly dynamics popular music market in Indonesia.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=0f85d9015b80d1d920a2ad51aa2e873f


194.

STRATEGY MODEL OF RAISING COMPETITIVENESS OFFICE MANAGEMENT COMPETENCE
Uep Tatang Sontani, Adman

This research aims to collate strategy model of raising competitiveness office management competence which can be developed in Office Management Education Study Program and to anticipate labor market need of office management competence. The goals of this research are for mapping qualification of office management competence in order to support labor market need. The other goal is to validate the strategy of Raising Competitiveness Office Management Competence framework, then refined into a model that can be implemented. Another stage is socialization stage and implementation strategy of office management competence.
The method used in this research is Research and Development (R&D) and exploratory survey. The respondents are the institutes which used alumnus of Office Management Study Program, Education Department, Industry Department, and Business expertise and management in Bandung. The data collected by interviewing, documentation case studying, and distributing questionnaires.
The result shows that the competitiveness of alumnus Office Management Study Program Indonesia University of Education which is measured by variable of employee performance in company is in low category based on eight indicators; 1) quality of working 2) quantity of working 3) knowledge about working 4) creativity 5) cooperation 6) awareness 7) initiative 8) self quality. However, the competitiveness of non alumnus Indonesia University of Education which is measured by the same measurement placed in high category.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=d839800e201e77f028a4435dbd273c26


195.

Indonesia’s Competitiveness toward ASEAN Economic Community
Rosdiana Sijabat

This paper aims to examine the extent of Indonesia’s competitiveness in the era of ASEAN Economic Community. The competitiveness is assessed based various indicators including economic, demographic, trade, investment, and politic, as well as governance criteria. This paper uses qualitative approach which mostly use secondary data of related sources, thus, this paper is mainly exploratory in its approach. It will first review current condition of the competitiveness of Indonesias economy. Then, it is followed by linkage analysis of economic competitiveness with social and political conditions. This paper will be continued by discussing aspects of state branding and public diplomacy, theoretically and practically in the field of economics that deals with economic competitiveness and improving the image of Indonesias economy. The final section of this paper will provide input to the improvement of the competitiveness of the Indonesian economy by suggesting approaches to enhancing Indonesia’s competitiveness toward the implementation of ASEAN Economic Community.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=916df78a787a7fb20c0378c3cb766248


196.

Analyzing the Website Quality Factors of Indonesian E-Commerce (Case Study: Lazada)
Mahir Pradana

This paper aims to analyse the strategy of Lazada Indonesia, which is an online commerce website that offer various types of products such as electronics, books, toys and baby supplies, medical devices and beauty products, equipment household, traveling and sports equipment, etc. In Indonesia, it is a part of a large retail online network in South East Asia. It is well-known for its fast-growing expansion. In January 2012, the number of employees were only 4 people, and in August 2012 the personnel employed rose to 200 employees all over South East Asia and is growing every month.
Considering that website is a key to a successful online commerce, this paper analysed customers perception about Lazada Indonesias website quality. The research was conducted within the period of January to May 2016. The questionnaire was distributed to 200 Lazada users, and the questionnaire itself was developed from Website Quality Theory by Barnes & Vidgen, with method of analysis using Confirmatory Factor Analysis. The reduced and rotated factors will in the end proved several key points that became the main factors of the website quality of Lazada.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=f186a6883d16c008c7d687e72512e1d7


197.

ENTREUPREUNEURSHIP STRATEGY OF SELLER AND RESTAURANT OWNER
Thriwaty Arsal

The existence of restaurant is important to recognize because this a kind of business which contributes in helping to solve the employment problem directly and indirectly, that kind of business is very important to help in developing the economy of the community. The result of the research shows that the restaurant apply management for the distribution of the works based on the working days and holidays, the arrangement of the working hours adjusted with the opening and closing time, dividing the role on who will as the waiter/waitress and the cashier, the back cook and the rest do the management for the salary together that is already adjusted with the minimum standards for the employees and the owner. In order to keep the quality of the goods and the sellers do it in several ways, which are maintaining the quality of the food, hiring professional cook, and maintaining the taste. Meanwhile, in order to determine the price, the sellers adjust the price to the other restaurants, calculating the production costs and selling income, making an agreement with the other restaurant owners and discussing the problem together. To develop the relationship with the customers, the sellers do several things, such as prioritizing the services, maintaining cleanliness, and giving stimulants to the customers.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=e3efe33459017f01aafa583f08508444


198.

Business Model Canvas and Innovation Strategy for eFishery Product at PT. Multidaya Teknologi Nusantara (Cybreed) in Facing Asean Economic Community
Robi Awaluddin, Lukman M. Baga, Dr. MAEc,Ono Suparno, Prof. Dr. MT

PT. Multidaya Teknologi Nusantara (Cybreed) is a start up company that build and develop an innovating technology to create product which useful in the aquaculture and agriculture industries.

eFishery is one of the products produced by PT. Multidaya Teknologi Nusantara (Cybreed) ie automation system feeding the fish and shrimp are equipped with a feeding program that helps farmers in the cultivation of fish / shrimp, features possessed by eFishery is sensor giver fish feed automatic detection sensors appetite of fish as well as the recording in real time using the internet that can be accessed anytime and anywhere by smartphone, computer or tab.

This study aims to identify and map the future business strategy of PT. Multidaya Teknologi Nusantara in facing The ASEAN Economic Communnity, The Research si using descriptive research method with Qualitative Approach SWOT analysis and analysis of nine elements of the Business Model Canvas (Osterwalder and Pigneur, 2012). The last aim of this research si to evaluated the current Business Model Canvas of PT. Multidaya Teknologi Nusantara and Develop an architecture strategis by Business Model Canvas for the future.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=032250228e8d50c85c380641c5a17020


199.

Entrepreneurship Education and Entrepreneurial Intention on Entrepreneurship Behavior of students in Sharia Banking Program ; A Case Study
Adhitya Ginanjar

This study aims to elaborate entrepreneurship education experience in Sharia Banking Program that using combination between theory and practice in one semester. Entrepreneurship intention is one of goals from this curriculum method. PLS SEM (Partial Least Square) was used to this research.
The purpose ot this paper is to examine the approach to entrepreneurship education with the theory of planned behavior was implemented in teaching entrepreneurship courses which are dominated by the practice rather than theory, research method used is PLS (Partial Least Square) elaborate attitudes, subject norm and behavior of students subject in response to assignments in entrepreneurship courses. Researcher also compared the secondary data obtained from the development of teaching. The results of this study showed an increase in the creation of entrepreneurial intention at the end of course. The results of this study confirms that education can be one important variable in the creation of entrepreneur through higher education.
KEYWORDS : Entrepreneurship education, entrepreneurial intention, entrepreneurship behavior

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=57d2970a96bc8d76f9a3a21946d6b4fd


200.

Sharia Micro financing For Women Poverty Reduction : An Empirical Study of Rural Areas of Kuningan –West Java – Indonesia
Dr. Ayus Ahmad Yusuf, M.Si. Rina Masruroh, ME.Sy. Neni Nurhayati, M.Si.Ak.

Abstract: Sharia Microfinancing for Women Poverty Reduction: An Empirical Study of Rural Areas of Kuningan – West Java – Indonesia. Sharia microfinance, has achieved an everlasting fame in all over the world by producing considerable evidence of proverty eradication. It provide financial services to those people, who have low income, minimal assets and don’t have collateral to borrow a credit from commercial banks. The aim of the sharia microfinance is to remove proverty by empowering poor and the unbanked with a little amount of credit especially for the women.
Present study is conducted ti find out of impact of sharia micro financing by Bait al Maal wa Tamwil (BMT) in rural areas of Kuningan West Java Indonesia. A sample of 78 borrowers was randomly selected. Sample unit was the borrower who had completely repaid all the loan installments one week before from the day of survey. Survey technique was used and face to face interviews were conducted to collect the relevant information. Descriptive statistics was used and analyze the characteristics of the borrowers while for econometric analysis, Multiple Linear Regression Model (MLRM) was used to know the impact of micro financing.
The study not only reveals the impact of sharia microfinancing but also gives some suggestion implication for the betterment of sharia micro financing schemes.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=26a42ec0c107b6797f1c72d33414de0f


201.

ANALYSIS OF FACTORS INFLUENCING THE STUDENTS INTERESTS TO PARTICIPATE ENTREPRENEURIAL STUDENT PROGRAM UPI PERIOD 2013-2015
Gugun Ruslandi, Hari Mulyadi, Eded Tarmedi

Insufficient numbers of interest in entrepreneurial student program UPI period 2013-2015 into a thing that cannot be ignored in the field of entrepreneurship. The main solution that must to do is investigating the factors that make students under interested towards entrepreneurial student program. This research aims to1) find the factors are influencing the students interests to participate the entrepreneurial student program in Indonesia university of education, 2) find how substantial influence of factors towards students interests to participate the entrepreneurial student program in Indonesia university of education. The type of the research is descriptive verification, and the method used are explanatory survey with simple random sampling technique with a sample of 86 respondents. Analysis technique of the data used are Kaiser-Meyer-Olkin Measure of Sampling Adequacy and simple linear regression analysis with software tools SPSS 22.0. Based on the results of the overall research indicated that 1) The perception of the factors that influencing the interest consisting of Achievement Motivation, Attitude of Entrepreneurial, Perception of Entrepreneurship, Family Environment, Education and Training at the high category, 2) Factors of Education and Training is the most dominant variable or has the highest rating in influencing students interest in participating the Student Entrepreneurial Program, while variable of Attitude of Entrepreneurial has the lowest rating, 3) Factors influencing the Students Interests have influences with moderate correlation level of 54.31%, while for the influence of other variables not research edapproximately amounted to 45.69%. This is indicating that if the higher the factors perception that influencing the interests therefore more higher the interest of students to participate the Student Entrepreneurial Program.



Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=e3a2bc0209a331e26091b9046f9d0b1e


202.

Discovery Learning Model Development To Grow Entrepreneurial Mindset on college students in Business Management Education at University of Education Indonesia
Dr. B Lena Nuryanti, M.Pd, Drs. Rd. Dian H. Utama, M.Si, Drs. Girang Razati, M.Si, Drs. H. Eded Tarmedi, MA

ABSTRACT
Entrepreneurship Learning in college should produce graduates to prepared for entrepreneurship. The background of this study is the lack of entrepreneurship mindset. This study seeks to develop a Learning model entrepreneurship using discovery learning. Discovery learning Model defined as a learning process without lesson presesnted directly, but it is expected to organize their own. according to Jerome Bruner "Discovery learning can be defined as the learning that takes place when the student is not presented with the subject matter in the final form, but rather is required to organize it him self" (Lefancois in Emetembun, 1986: 103).
The purpose of this study is to describe 1) Discovery Learning Model on Student Education Business Management 2014 Universitas Pendidikan Indonesia, 2) Entrepreneurial mindset in students Education Business Management 2014 Universitas Pendidikan Indonesia, 3) The amount of influence discovery learning model on the entrepreneurial mindset student of Business Management Education 2014 University of Indonesia.
The sampled in this study were 70 students of Business Management Education 2014 Education University of Indonesia. Data analysis techniques used in this study is simple linear regression with SPSS 21.0 for Windows.
The findings in this study are as follows: 1) Discovery Learning Model on Student Education Business Management 2014 University of Indonesia in the category of very high, 2) Entrepreneurial mindset in students Education Business Management 2014 University of Indonesia in the high category 3) Entrepreneurial mindset positively influenced by the discovery learning model with determination coefficient of 18.8%. Based on these results is recommended to provide another research concern discovery learning model with different indicators and different objects

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=20c6f8494cd1f1877bc00ddf653beaf5


203.

Entrepreneurship Intention to trigger Entrepreneurship Orientation (Survey on Business Management Education College Students at Education University of Indonesia)
Drs. Rd. Dian H. Utama, M.Si, Dr. B Lena Nuryanti S., M.Pd, Dra. Hj. Nani Sutarni, M.Pd

ABSTRACK
The background of this study is the lack of entrepreneurial orientation. It is characterized by low interest and lack of student orientation in entrepreneurship. The phenomenon must be addressed for the students as agents of change plays an important role in the progress of the nation, especially in the growth of the economy. Entrepreneurship Intention used as a way to improve the entrepreneurial orientation.
Business Management Education is one of the courses of the Faculty Education of Economics and Business at the Universitas Pendidikan Indonesia. Objectives of this study is to describe 1) intension of entrepreneurship in students Education Business Management Universitas Pendidikan Indonesia, 2) Orientation entrepreneurship in students Education Business Management Universitas Pendidikan Indonesia, 3) The amount of influence intention entrepreneurship on entrepreneurship orientation in students Education Business Management Universitas Pendidikan Indonesia.
The object of this research is the students of Business Management Education 2014 University of Indonesia. The independent variable (X) in this study is the intention of entrepreneurship and the dependent variable (Y) that is entrepreneurial orientation. This type of research is descriptive and verification. The method used in this research is explanatory survey method with the technique of saturated sample with a sample size of 70 people. Data analysis techniques used in this study is a simple linear regression with SPSS 21.0 for Windows.
The findings in this study are as follows: 1) Intention entrepreneurship in students Education Business Management 2014 University of Indonesia in the category of very high, 2) Orientation entrepreneurship in students Education Business Management 2014 Universitas Pendidikan Indonesia tall, 3) Orientation entrepreneurship was positively affected by intention berwirausha with a coefficient of determination of 27.3%. Based on these results is recommended as a basis for other studies regarding the intention entrepreneurship with indicators and different objects.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=1d8ffc8b5a1dcaa6dad299a88418c288


204.

The Consumer Perspectives on Service Quality and Performance of Road Infrastructure Assets
1.Katharina Priyatiningsih, 2. Ratih Hurriyati

Road infrastructure assets have an important role, in the economic, social, political, and security in achieving the prosperity of society. The damaged roads become one of the obstacles to development and an indication of the cause of deficiencies in the quality service and performance of infrastructure assets. This study aims to determine the consumers perspective (road users) as stakeholders in assessing the quality of services through SevPerf and to determine the assets performance through physical performance, functional, and utilities

The assessment is based on the consumers perspective on the service and road performance. This research can be a consideration for asset managers in developing infrastructure, especially roads, so that managers can determine the quality of care received and assessed by the consumer through the assets performance. Respondents in this research are road users. The respondents consisted of driver freight, forwarding company (people or goods), and conducted by the descriptive method. The results showed that refer to ServPerf, the quality of technical services had a value that is stronger than the functional service quality. However, in the performance of assets, strong ratings sequentially occur in utility, physically, and functionality. The findings from this study can be used in the subsequent studies, among which the functional dimension to the quality of service and the performance of the asset, as well as some of the indicators related to each other between the two variables in the management of road infrastructure assets.

The consumer perspective as road users, has a technical assessment that the road infrastructure assets as an outcome more dominant to provide quality service, whereas for asset performance, utility considered more powerful. This describes how intensive in the use of road infrastructure assets in meeting the objectives of service delivery.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=97e3aca7ce6f5fe197b51fce68c62edf


205.

Influece of Competitive Advantage Strategy For Business Success (Case Study of Kartika Sari Bandung)
Anny Nurbasari & Nisa Hanum Harani

Tourism as a global socio-economic system will be more competitive in the near future. This condition needs to be observed and anticipated by tourism players in order to face the competition by creating diversifications and competitiveness of its products at the world level. The condition an increasingly more complex and challenging, considering that tourism is multi-dimensional activities that involve the substantial actions of other related sectors, such as trade, industry, transportation, telecommunication, investment, financial services, visitors, residents with adequately supporting infrastructure. One of the multiplier effects that arises with the progress of potential region, particularly in the tourism sector, is the development of industrial specialties / souvenirs of the area. This is due to the fact that many tourists who visit a particular tourist attraction are enthusiastic in purchasing special foods or souvenirs from there. The purpose of this study was to examine the effect of competitive advantage in terms of low cost and differentiation to business success, as well as test variable combination of competitive advantages (low cost and differentiation of products) to business success Kartika Sari. Analysis to test the hypothesis, the which uses Multiple Linear Regression Analysis. The results showed that the application of the differentiation strategy has a significant impact on the success of Kartika Sari. But the application of competitive advantage strategies Low Cost no effect on business success, as well as the application of competitive advantage strategy combination of Low Cost and differentiation has no effect on business success or performance of the Company. The decision makers of companies, especially in the culinary industry in the application of the competitive advantage of generic strategies need to focus on the strategy of differentiation in order to compete sustainably in the creative industries generally.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=a474656f36007c5de0392bbaa58b40a3


206.

The Effectiveness of Enterpreneurship Learning in Developing Students’ Entrepreneurial Intentions (Survey to SMK Students in Tasikmalaya)
Kakang Harudin, Nanang Fattah, Eeng Ahman

The main problem of this study is the effectiveness lowness of enterpreneurship learning that effects the intention lowness of student enterpreneurship. The purpose of the study is to describe and to test the variables empirically that influence the students learning effectiveness and enterpreneurship intention.
The study applied the survey method. The samples were 357 students from class XI SMK using sampling random proportionate. The data analysis was structural equation modeling that consist of confirmatory analysis and path analysis.
Based on the data analysis, the study result are: 1) the students psychology factor, teacher competence, learning process, enterpreneurship knowledge, industry apprentice, enterpreneurship attitude, norms perception, self efficacy, and enterpreneurship intention unidimensionally appropriate and consistent, can be described by the concepted indicators, 2) variable description shows us that the students psychology factor is categorized positive, teacher competence is categorized high, the learning process is categorized moderate, the enterpreneurship knowledge is categorized moderate, the industry apprentice is categorized positive, the enterpreneurship attitude is categorized, the norms perception is categorized neutral, the self efficacy is categorized moderate and enterpreneurship intention is categorized moderate; 3) the high and low of enterpreneurship knowledge is influence positively by students psychology factor, teacer competence, and learning process; 4) the high and low of the industry apprentice result is influenced positively by students psychology factor, teacher competence, learning process, and enterpreneurship knowledge; 5) the enterpreneurship knowledge has a positive influence towards the attitude of enterpreneurship, norms perception, and self efficacy; 6) the industry apprentice has positive influence towards the attitude of enterpreneurship, norms perception, and self efficacy; 7) the high and low of enterpreneurship intention is influenced positively by enterpreneurship knowledge, industry apprentice, the attitude towards the enterpreneurship, norms perception, and self efficacy; 8) it is seen from the total that the enterpreneurship knowledge and industry apprentice are the embodiment of enterpreneurshop learning effectivity that has low influence towards enterpreneurship intention, and the strongest relative influence towards the enterpreneurship intention are self efficacy, enterpreneurship knowledge, industry apprentice, the attitude of enterpreneurship and norms perception.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=6944dab765c2b2204e69b8000aa3e00f


207.

IMPACT OF EXCHANGE RATE CHANGE ON IMPORT PRICE IN INDONESIA
Sri Isnowati and Mulyo Budi Setiawan

The aim of this research was to examine the interdependence between import price, exchange rate and national income. The data analysis method used was structural vector autoregresive (SVAR). The data used in this research was quarterly data from 1997.3 through 2013.4. The analysis was conducted on the impulse response function and forecast error variance decompositions to determine the effect of exchange rate to import price and national income. The results show that exchange rate shock has positive effect on import price and has negative effect on national income. Furthermore, forecast error variance decompositions analysis show that the variations of import price were largely determined by the import price, and the exchange rate variations were largely determined by the exchange rate itself. Meanwhile, the variations in national income were largely determined by the exchange rate variable.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=36305ab8a3ad7e21956bef062abdda64


208.

The Role of The Entrepreneur Innovation in The Economic Development of a Country
Ari Riswanto

Entrepreneurs have a very important role in the economic development of a country. Development of new business through productive business activities gradually to stimulate increased output and expand the number of transactions of goods and services in an area. In other words, the role of the entrepreneur is the driving wheels of the economy. So the higher the number of entrepreneurs in a country, the higher the level of economic development of the country.

Problems in the forefront of economic development in developing countries unresolved is the high unemployment and low growth and economic development of the country. The existence of an entrepreneur can be one of the solutions to solve the problems of economic development. Increasing the number of productive business developed by entrepreneurs means lead to increasing demand for labor. Indirectly, businesses are able to absorb energy and reduce unemployment. The participation of entrepreneurs in economic development itself includes more than just increasing the number of output and income per capita.

Innovation entrepreneurs on the economic development of a country is very important, an understanding of the evolution of the product is still very poor. It is a process to be followed where innovation is developed and commercialized by entrepreneurs activity which then stimulate economic growth.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=66f75d9328f2e5a904a37a2fb14e8191


209.

The Institutional Strategy in Increasing the Publication Performance as a Value of Higher Education (Case Study at Universitas Widyatama, Bandung)
Eriana Astuty*a) Alfi Nura*b) Muji Gunarto*c)

Higher Education as a knowledge enterprise, is now viewed as an asset of growth driver of a nations competitiveness through highly competitive youth who successfully printed. Further to this achievement is expected to lead to the ability in developing the national economy. Good colleges will have a good value in the eyes of its stakeholders. One indicator of the value of a college achievement is the number of scientific publications both nationally and internationally. Currently, total publications in Indonesia is still very far behind Malaysia and Singapore, and only slightly above the Philippines. At The Universitas Widyatama in the last 15 years has increased the number of faculty publications were causing on the rise of webometric’s rank. For this reason, the authors are interested to conduct further research in order to obtain the empirical evidence that if it can have an impact on the practical implications for several other universities in increasing their value. This research method is passed qualitatively by direct observation and direct interviews with some key informants. Techniques of data analysis using SWOT analysis. The analysis showed that Universitas Widyatama very seriously with the faculty publications. There are many policy and institutional strategies imposed on educators to improve the performance of publications including 7 lecturers performance parameters applied to lecturers who had entered and achievements observed in the first 2 years as a determinant in the appointment status as a permanent lecturer. Empirically, two main factors are emphasized in improving the performance of lecturer’s publication at the Universitas Widyatama are favorable government and abundant resources which are continuously used as drivers of the emergence of interest, action, and led to the outcomes.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=4e3c88f34446aadc5a47d25672dbf170


210.

Ecopreneurship Implementation for Environment and Economic Sustainability: A Case Study of Small Business in Bandung, Indonesia
Sony Sasongko and Grisna Anggadwita

Ecopreneurship is an entrepreneurial activity based environment to meet their business objectives that impact on economic sustainability.Small Business is one of the sectors that have the potential to develop ecopreneurship business concepts.This paper focuses on how to exploit the potential of innovative entrepreneurs based environment so as to encourage more startups to tackle environmental problems. This paper also discusses the role of entrepreneurship education in promoting ecopreneurs behavior and presented an outline of possibilities that can be integrated into entrepreneurship education at college level.This study aims to explore the concept of ecopreneurship in small business in Bandung, Indonesia. Qualitative method is taken as the research method by conducting in-depth interviews with ecopreneurs in Small Business in Bandung, Indonesia.By organizing and flow synthesis of previous research studies, this study provides a comprehensive framework for future studies to ecopreneurship dimension, so it can be used to evaluate the state of environmental innovations Ecopreneurship in Indonesia.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=7178ca3b0d28fc98b53e17815f91fdb8


211.

Empowerment Model Development of Creative Small and Medium Enterprises (SMEs) through the Micro Financial Structure Strengthening as an Efforts to Improve Competitiveness (Studies on Local Raw Materials Based Creative SMEs in West Java)
Chairul Furqon, Suryana, Budhi Pamungkas G.

Creative industry occupies a strategic position in the development of industry in Indonesia today. But in its development of creative industries based on local raw materials, including West Java encounter obstacles, especially with regard to the financial structure. Therefore, this study aimed to gain an overview of the financial structure, and identify factors driving and inhibiting in the development of creative SMEs financial structure based on local raw materials in West Java.
The results shows that there are still a lot of potential that could be developed include the potential market is very large, so it is necessary to strengthen the financial structure of micro. So it is expected to improve the competitiveness of SMEs both at home and abroad. There are several constraints faced by developing the strengthening of the financial structure of micro channeled through cooperatives, is generally associated with knowledge about microfinance inadequate. The driving factors in developing microfinance structures associated with the market potential and SMEs are growing in line with the creativity of SMEs especially in the West Java -based local materials through financing undertaken by the cooperative.
The overall result shows that the strengthening of the financial structure of micro SMEs based creative local raw materials in West Java can improve competitiveness both domestically and abroad.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=fbd46005ae2788ccf3c10aba687aa797


212.

Management Strategy in POKEKEA megaliths Tourism at BEHOA Valley
Tabita R. Matana and Gitit I.P. Wacana

This study aims to explore and identify the potential for tourism in the Valley Be'hoa for tourism development in the district of Poso as a source of income. The method used is qualitative SWOT analysis tool. It can be concluded as follows: 1) Valley Be'hoa has unique tourism potential, both from the aspect of nature, local culture, and cultural heritage sites megaliths region Pokekea, Be'hoa valley tourism potential should be developed with the four strategies that can become a reference in planning the development of tourism, namely 1) government regulation; 2) Management of transport infrastructure; 3) Management Marketing and Promotion; 4) Management Management and Civil Society.
Recommendations can be given to the development of tourism is:
1) To have high competitiveness of tourism products must have an icon Be'hoa valley travel as a superior product 'era megalith culture village'2) Improve and enhance the quality of accessibility to attraction, 3) Establish a fixed agenda for the feast of arts and culture in the valley Be'hoa, integrated with travel agenda 'Lore Brothers' 4) Intertwined interconnection between stakeholders, both public and private. 5) Develop an integrated package with a cross-regional travel.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=9d80c19c13d1427b949d2d7067a769c5


213.

The Corporate Strategy-Based on Consumers in A Global Competition
Judi Achmadi (a*), Katharina Priyatiningsih (b*)

Advances in information technology are growing rapidly lead to telecommunication services company who play must always adjust corporate strategy at high speed. It is heavily influenced by customers of information technology in various countries in meeting the consumption information needed. This study aims to determine the extent of the corporate strategy to enter the international market that is based on consumers so as to win the global competition.

The orientation of the company in corporate strategy led to international markets and winning global competition. Indonesian telecommunications services company as a research unit has a horizontal growth with the expansion of the product to the international market. The market growth of 4 (four) countries to 10 (ten) countries is the achievement of corporate strategy that built the company with a focus on telecommunications services customers. Research using descriptive method involving the respondent is the manager of the company obtain tangible results of corporate strategy to enter the international market and win in the global competition through acquisitions and marketing strategies. Acquisition is targeted on neighboring countries that have close an Indonesia culture, or countries with strong cultural ties, while the marketing strategy is focused on developing new capabilities and services for the existing customers.

The second variable of corporate strategy based customers, namely the acquisition and marketing strategies could further reinforce the application of the five core concepts in international business, the liability of foreign, firm specific advantage, Country Specific Advantages (CSAs), global integration and local responsiveness.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=2c209a13055f3900b5e5b1cfbc5ebc0b


214.

DEVELOPING TRADITIONAL MARKET STANDARD: A SOCIO-ECONOMICS-ENVIRONMENT APPROACH
Budi Supriatono Purnomo, Alfira Sofia, Denny Andriana, R. Nelly Nur Apandi

The role of traditional markets is degraded due to their dirty and uncomfortable conditions and also the proliferation of modern markets. On the other side, traditional markets are the economical infrastructure where some of the societies paw for a living. Hence the local government is authorized to protect and empower traditional markets in their territory. The objectives of this research are to (1) explore existing standard and regulation, and (2) propose the socio-economic-environment approach in developing minimum standard for traditional market to increase competitiveness. This research uses qualitative method with exploratory and descriptive approach. Data is obtained through documentation review and observation. Documents collected are from associated institutions, government regulation, and previous studies. Observation is conducted in 12 traditional markets managed by each local government at West Java Province which consider three aspects; social, economics, and environment. There are 36 indicators for social aspect, 11 indicators for economics aspect, and 25 indicators for environment aspect. Data analysis process utilized documentary analysis and content analysis. The result of the study shows that most traditional market at West Java Province have only fulfilled less than 50% indicators for each aspect observed. Further study is required to be conducted to test validity and reliability of all indicators.


Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=5f6147c4ff2f68d9f2fa68f14d4ad37b


215.

The Influence of Campus Environment Towards Entrepreneurship Attitudes and Behavior Student`s
Ratmaningsih, Neiny

The world of education mostly creates a "worker generation", who became workers and laborers in several Asian countries. Similar conditions worsen with the immigration of experts and young intellectuals to make a living in the other hemisphere. This is due to the lack of appreciation of scientific capabilities and expertise. The contributions to advance the nations children are not in accordance with professionalism. New problems started to emerge, which is synchronizing a relationship between nationalism and professionalism. This study aims to: (1) obtain description on campus environment and the entrepreneurship attitudes and behavior of students (2) determine how much campus environtment influences the attitudes and behavior of entrepreneurship in students. This study uses a quantitative approach with structural method or Structural Equation Modeling (SEM). Data were collected by questionnaire, attitude scales, and literature study. The population in this study are students of the Faculty of Education of Social Sciences with a sample of 250 people. The results showed that: 1) Campus environment gives a positive effect on the entrepreneurship attitude and behavior of student; This finding is consistent with the initial hypothesis which states that the campus environment has a significant positive effect on the attitude and behavior of student entrepreneurship. Campus environtment in the micro scope has more influence than the campus environtment in macro scope. 2) The conceptual model of instillling entrepreneurship attitudes and behavior on students in College does implement Social Education learning and teaching strategies based on entrepreneurship. The conclusion is that the campus environment gives a significant effect on the entrepreneurship attitudes and behavior, while Social Education does not have much effect on the enterpreneurship attitude and behavior, so a new model to instill entrepreneurship attitudes and behavior through learning and teaching Social Education is needed.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=af5d94c9a4ae2671dd96a7bfd7978048


216.

The Effect of Adversity Intelegence To Readiness of Instrument Entrepreneurial of Student Accounting Education UPI
Kurjono

This research begins with the problem of low readiness instrument learners to entrepreneurial. The aim of research to examine the effects of correlation Adversity Intelligence with Readiness instrument of entrepreneurial. Data obtained through questionnaires. Respondents in this research is student of Accounting education UPI. The data analysis use Pearson Product Moment Correlation. The results of the study indicate that there is a positive and significant correlation between Adversity Intelligence and entrepreneurial intention. The analysis showed that the contribution of variable Adversity Intelligence to Enterprise intention 11.45% while the remaining 88.55% is explained by other factors. Based on the research results suggested that in the variable of Adversity Intelligence, indicator Capabilities origin and ownership mainly rely on ourselves to improve the situation facing should be improved. Likewise variable of readiness instrument entrepreneurship, indicator especially access to capital should be increased

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=8b2e7e44cb27d36600d6bbe6e01648b0


217.

MITIGATION ON PRODUCT LAUNCH FAILURE; CASE STUDY : BRAND X NUTMEG JUICE PRODUCT
Adityo Wicaksono, Firman Tri Ajie, Tommy Hendrix

Brand X Nutmeg Juice is one of unique product and become brand locally that has been produced by home industry in Bogor area. This product commonly was started for local market only with very small market size, and turn bigger through incubator system also being scale up to enhance market requirement. Now, this product is going to be rebranded, repackaged and launched to the market during incubation stage at Center for Innovation. Mitigation steps are being taken by the entrepreneur and incubator managers to minimize the risk of failure in the product launch. This first product launch is very important, cause it will determine the survival of this New Technology Based Firm (NTBF). This study is using qualitative method, data has been analyzed using descriptive, SWOT and 5 force analysis. In-depth interviews have been engaged to the business owner and incubator managers, secondary data was collected to see the external factors in order to conduct business analysis and concept risk mitigation strategies. Mitigation step experiences from other companies are being used as alternative solutions in minimizing the risk. The result of this study is mitigation steps that has been taken or will be conduct before the brand x nutmeg juice product is being launched. Moreover, Further research is needed to measure the success rate of the mitigation steps that have been taken by the NTBF and Incubator. This study was remark to produce knowledge practice on developing image product for competitive in markets.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=fb5591b04ed22da7e40531087a3a692c


218.

BUSINESS ANALYSIS ON SWEET CONDENSED TEMPEH AS A FUNCTIONAL FOOD
Firman Tri Ajie (a), Adityo Wicaksono (a), Tommy Hendrix (a), Muhammad Angwar (b)

In recent years, a growing interest in plant based food, especially plant protein foods, has become evident. A large number of low- technology, Oriental soybean foods have appeared all over the world. The most popular one is tofu. Tempeh, another soybean protein food, this is a popular Indonesian soybean food made from yellow soybean by fermentation with a mold, Rhizopus sp. The fermentation eliminates the beany flavor of raw soybeans and gives the product a flavor which is bland but attractive. The preparation of this food is very simple and the fermentation is very rapid. Furthermore, this food is more digestible and more nutritious than plain cooked soybeans. In times, peoples lifestyles are changing fast, as well as consumption patterns. Indonesian Institute of Sciences (LIPI) developed products derived from tempeh, as tempeh known as perishable product or has a very short product lifetime. Sweet Condensed tempeh is a product-based research tempeh which has the advantages of a raw material compared to similar products such as green beans, whole soy beans or other, because tempeh has through the fermentation and produces protein which contained shorter amino acid and thus easier to digest. This study will give a clear perspective, regarding the development of new research-based tempeh products. This study is using mix method, a combination between quantitative and qualitative method. The techno economic analysis showed that economically feasible for this product with a slight adjustment in packaging type. The qualitative analysis using Porter’s Five Forces provides a convenient framework for exploring the economic factors that affect the profits and prices of an industry, indicated that Sweet Condensed tempeh has the opportunity as a new product that can be survive in the market. The result shown that cash flow analysis of the projected sweet condensed has demonstrated that the operation of the plant would be financially feasible.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=196d1035598b3349378917ad04e632c8


219.

Impact of Entrepreneurial Skills on Business Performance (Survey on SMEs in Narogong, Kota Bekasi)
Novian Perdana Putra (a) Ratih Hurriyati (a) Girang Razati(a)

This study aims to describe the level of entrepreneurial skills in SMEs in Narogong, Bekasi, and know the description of levels of business performance in SMEs in Narogong, Bekasi, and obtained the findings of the influence of entrepreneurial skill have on business performance in SMEs in Narogong, Bekasi. This type of research is descriptive verification and the method used is explanatory survey with a census population of 30 owners of SMEs. The analysis technique used is simple regression analysis tools with software SPSS v.23. Based on research results overall value estimates obtained through simple regression analysis it is found that there is a strong influence of entrepreneur skills significant to the performance of the business. In improving business performance, the SMEs must constantly improve entrepreneur skills in running their business so that the business carried obtain satisfactory results.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=7f8b5ba141924a11da411cfa54b85921


220.

Entrepreneurial Orientation Model in Cluster Development of Agribusiness Potatoes in the Province of Aceh
Lukman Hakim (a*), Tomy Perdana (b), Maman Haeruman K. (b), Yosini Deliana (b)

This research aimed to design a model of entrepreneurship in the cluster development of agribusiness potatoes in an effort to increase revenue and bargaining position of farmers in Aceh Province. The method applied to achieve these objectives is the methodology of system dynamics. Potatoes production centers in Aceh Province, namely Central Aceh and Bener Meriah District, were chosen to be the working area of the study. Identification of the need for cluster model done through literature and interviews with experts from stakeholders, namely practitioners and policy makers involved in the procedure of input supply, production, and marketing of potatoes output. Data collected consisted of primary and secondary data. The primary data obtained through observation, discussion and in-depth interviews with respondents, while secondary data obtained through the study of literature from various sources of literature, books, scientific journals, and a variety of publications related to this research. Formulation of model made by software Veneta Simulation (Vensim DSS), followed by simulation. The result of this research showed that the higher the market opportunities and farmer returns, the higher the motivation of new entrepreneurs in investing, and after adding a number of farmers competent scenarios, showed an increase in production of potatoes farmers.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=020946816dfc1a58d62788072824cfda


221.

CITIZENSHIP AND GOOD GOVERNANCE IN INDONESIA: PUBLIC PARTICIPATION IN MEDIUM-TERM LOCAL DEVELOPMENT PLAN
Rusnaini Rusnaini

CITIZENSHIP AND GOOD GOVERNANCE IN INDONESIA: PUBLIC PARTICIPATION IN MEDIUM-TERM LOCAL DEVELOPMENT PLAN
The research on public participation in the medium-term local development plan is an attempt focusing on citizenship knowledge and skill. The method employed in this research was qualitative one supported by library study and supporting documents with data triangulation corresponding to the problem discussed. The analysis on prospect change was conducted through exploring the local government elite’s practice and attitude currently in improving the public participation. The analysis was equipped with qualitative research on the experience and aspiration of local government and apparatus related to the public participation – either positive or negative. Data on the public participation level reported here is an initial observation of public participation in supporting municipal government’s policies to lead to higher transparency in government governance. Finally, this study completed the citizenship studies in relation to public participation tending to be descriptive and non-critical so far.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=ba4fa6d0f137410c811db1890c5da3b1


222.

STUDENT ENTREPRENEURSHIP EDUCATION EFFORT THROUGH KOPSIS (STUDENT COOPERATIVE) IN BANDUNG
Yana Rohmana, Neti Budiwati

This study was conducted to analyze factors related to internal and external development model of entrepreneurship education students through cooperative school (Kopsis) through SWOT analysis method. This research is a descriptive study subjects of the study are the administrators and coaches Kopsis in SMA / SMK in Bandung. Collecting data with survey / observation, interviews, and documentation. The results of research related to entrepreneurship education efforts through Kopsis in Bandung to the conclusion that: (i) entrepreneurship education for high school / vocational school is very important, and the process of its development can be done in stages; (Ii) Among the most effective means in the process of entrepreneurship education in schools is to empower students Cooperative institutions Students / Kopsis, therefore Kopsis school management must be properly managed; and (iii) are at least four important concepts to consider in the promotion and development of entrepreneurship students at school Ten indicators of the strength and ten indicators of the opportunities that exist to help administrators and coaches Kopsis to be implemented for the development and success of cooperatives. The elements of existing weaknesses that gets serious attention both by the board and adviser Kopsis as well as by the members, and can anticipate the threats that exist in order to live and grow and be able to realize the expected success.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=4f06d005c12132e6fecd6093f1eb80ab


223.

CSR Strategy in Industrial City to Achieved Competitive Advantage
Sri Sarjana & Nur Khayati

CSR strategy will become more manufacture’s policy to effective control and coordinate their capabilities and resources that are valuable and uniqueness with commitment to conduct its business in an economically, socially and environmentally. Strategic organizational through resources and capabilities may determine the type of CSR strategy deployed in manufacture. These valuable and unique aspects of CSR strategy may be attributed to the moral and ethics of CSR activity. This study empirically investigates whether there is an effect of CSR strategy to achieve competitive advantage at industrial city. The authors conducted a survey to test the hypotheses and design a SEM to analyze them. The result showed that the CSR strategies are effective in influencing competitive advantage. Furthermore, this research is expected to provide for management in manufacture have valuable suggestions for management practices to increase implementation of CSR strategy and achieved the manufacturing goals especially to win of competitive advantage in business.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=917a51c74ef6d75edba3b410149e4da9


224.

UNIVERSITY’S PRESS MANAGEMENT TO INCREASE THE QUALITY OF EDUCATION IN UNIVERSITY
KUNDHARU SADDHONO, BUDHI SETIAWAN

What underlies the establishment of university’s press is the spirit of encouraging the implementation of tri dharma perguruan tinggi (the three basic pillars of higher education), particulary within the realm of publication. Publishing books is expected to foster the implementation of the first tri dharma perguruan tinggi, that is teaching and learning. Firstly, lecturers in certain university are hope to send down their manuscript to the university’s press. Secondly, it is expected that the resultof the research carried out by lecturers and students can be widespread to people ini general. This publication will also encourage the implementation the second dharma, that is, researching. Thirdly, those manuscript can be transformed into applied knowledge books to teach practical skills. This is in line with the third Dharma. University press as one of supporters of the implementation of tri dharma needs to be aware of its responsibility to publish the university’s intellectual assets to people. The published books are hope to contribute the international development of knowledge, thus needing professional publishing management. This article aims at reviewing the contributions of Sebelas Maret University in books publications through the Handbook Program.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=540bbc16ffd2ff17701f3177d030042e


225.

Resource-Based View as A Competitive Advantage of The Company: An Empirical Review
Heru Basuki Purwanto

Strategy is the fit between the firm’s external situation and its internal resources and capabilities. Significant changes in the business environment will require organizational changes – different resources and capabilities – in order to realign the firm with its environment. The RBV approach helps us understand how firms achieve and sustain competitive advantage through resource building as well as leveraging the existing resources
This study aims to determine the influence of a firm’s bundle of resources that influence growth. From the resource-based perspective, a firm’s competitive advantage comes from its superior resources. According to the RBV, only the ‘Value, Rareness, Imitability and Organization (VRIO), resources are sources of the sustainable competitive advantage
Unique resources and capabilities ensure profits, expand business opportunities and improve the performance of the firm. Resources can be classified into tangible resources, intangible resources and human resources. A firm is said to have a sustained competitive advantage when it outperforms its competitors by deploying firm resources more cost efficiently or more distinctively than its competitors
In order to achieve its superior performance, what kind of strategic choices could be implemented the best?

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=6f4e0bcc482bdd45bc26ae37465b475d


226.

Analyzing preferences of Honda Beat motorcycle’ consumers in Kelurahan Padasuka, Bandung
Hadi Alamdhien (a), Hamdan Ardiansyah (b), Bagus MDES (c)

The problem of this research is there are so many people who use Honda Beat motorcycle in last one year. It is because the behavior of consumers who have high preference towards Honda Beat motorcycle compared to the other motorcycles. Preferences can be seen from the consumers’ budget to buy a motorcycle and Honda Beat’s product attributes.
Subjects of this study are Honda Beat motorcycle users in Kelurahan Padasuka Bandung with 100 Honda Beat users as the samples. The method used in this research is an explanatory survey using questionnaire as data collection tool. Simple linear regression is used for the data analysis technique by applying Eviews 6 program.
The research result shows that a budget variable has negative correlation and insignificant on preferences. This is because consumers have been helped by credit system so high and low budget does not affect the consumer to have a Honda Beat motorcycle. However, a product attributes variable have positive correlation and significant on preferences. This means that the higher quality of Honda Beat attributes affect the higher consumers’ preferences on goods and services. In addition, Honda Beat motorcycle users are satisfied with the features, quality, reliability and service provided compared to the other motorcycles’ attributes. Hence, product attributes will influence consumer preferences level to Honda Beat motorcycle.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=d95d5483f0fcd03c0bb67643173c3caf


227.

Building Entrepreneurship on Performing Arts Industry through the Model of Incubation
Dr. Juju Masunah, Dr. Rita Milyartini

The purpose of this article is to explore the model of incubation for performing arts communities to build entrepreneurship on the creative industry sector. The exploration of the model of incubation search a strategy in building the capacity for increasing the quality of performing arts production, having access to the performing arts market, and building networking with stakeholders. We used the project based research method to diagnose, to create the model of incubation, to do its implementation, and to evaluate the model. Participants of this research involved 15 people who have performing arts background, five experts in the field of dance, music, performing arts, and entrepreneurship; as well as the researchers. The project was implemented on May 20-21, 2016 in Bandung. A strategy of the model of incubation is the discussion, collaboration, and presentation of the community works. The experts discussed their knowledge and experiences regarding building the business plan, the contemporary performing arts production, and access to national and international markets for performing arts and industry of music. The collaboration related to work together within participants to present their concept or/and their production. Fifteen participants come up with eight presentations of business plan and the three experts who have dance, music, and performing arts background criticize them in term of the concepts and their production. According to the experts, the problem of their concept and production is still in the safety zone, they need to think out of the box to open their minds, to do more in-depth research, and to have the references to increase the qualities of their works. Festivals and performances are the forms of their market. This model of incubation benefit the communities to change their world view in terms of performing arts industry. However, this project need to be followed up with producing the community business plan in creating production and its distribution in the festivals.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=4c29b5df0b92849aaecb492222fad2ab


228.

Melody for the Generation Z: Quo Vadis?
Harriman Samuel Saragih

Back in the 1990’s, kids aged one to five years old did have experienced the merry, cheerful, graspable music which were extensively created by music composers and producers. The lyrics and melody were very much suitable to be heard and sang by kids in the period of ages. The song themes ranging from going to sleep, having meals, and gratitude to parents. At that time plentiful types of albums brought by various artists could be found in local TV stations, movie, CD and cassette in the respective era. In 2000’s to 2010’s, these types of music appear to be vanishing. Generation Z had been inoculated to sing incongruous music to their age -- such as love, broken-hearts, teenagers relationship, even physical attraction and sex -- compared to its predecessors. This study is expected to give preliminary insights of where music-for-Indonesian-children have been going, predominantly in the market, which also denote emergent future research agenda.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=0f7e312209fa64e77e32b6fdb0d01c39


229.

En route for Nobility and Superiority: Preserving Indigenous Cultural Inheritances and Sustaining Competitive World Music
Harriman Samuel Saragih

Indonesia is known for its extremely rich cultural heritages from Sabang to Merauke, not exceptionally its musical inheritances including its distinctive music instruments, notes patterns, and harmony. However, the present pop-culture that has been greatly affected by the Westerns has eroded the homegrown cultural music which still essentially needs to be preserved. World music can act as a medium in accomplishing this noble duty, while it can also craft distinctive value proposition for music artists to advance sustained superiority in the market. But the main question remains, can these both traits be realized consecutively in pursuit of nobility and superiority?

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=4e731f2d92a3aa7d1240c0c632e915cb


230.

IMPLEMENTATION OF CAREER TRACK IN THE INDONESIA STATE-OWNED VENTURE
Suharto and Yohanes Wibowo

Background: In a business, there are two side of stake holders that are important and must be fulfilled what their expectations. They are employees and owners. The owner expects a good return, so, they expect the effective and efficient of a company and the finally will find a good return. Meanwhile one of employee’s expectation particularly in state-owned venture is career. Several kind of career track combination implemented in the state-owned venture. We have to determine the career track combination that able to accommodate both of the requirements.
The objective of this paper is identifying whether the kind of career track combination model that suitable for implementation in state-owned venture.
Method: This paper used qualitative approach. Data and information collected by searching internet, interview with employees, and study literature even text book and journal.
Result: There are several model of the career track combination that suitable to implement in state-owned venture. The model that be selected depend on the kind of business what the company works. All of the kind of career track have benefit and weakness. For reducing the weakness, it must be adjusted in several aspect of this career track combination.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=b5f01ee22b94e87de2789e89901dbbeb


231.

A Case Study to create Indonesian International Enterpreneurship by special on the job training in Europhean
Jamhadi, Haryo Santosa, Iwan Tjahjo Santoso

In usual to create an entrepreneurship start with micro/small enterprice. In STIE IEU Surabaya student are familiarized with global culture and discuss everyday on big enterprises or multinational corporation. The course for export always by ending teleconference or trading with other countryin Japan, Europhean, Middle East, Cina, USA. In summer course student go to Europhean to do special on the job training. The program include how to run a business, Europhean banking, supply chain management, harbor management and comparative study on diamond business and other corporation . after ending program the student are familiarized with global trading and competent to make business in big scale or multi national corporation.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=12b33522d43d929d5dd25df6d6f48756


232.

A Model of Corporate University for an International Business School in Indonesia
Indra Santosa, Jamhadi, L.M.Syahril Majidi

In general, only big company have corporate university but in STIE IEU Surabaya had developed a model corporate university in different way. In this program, student learning for improving or developing their corporation. The business program are not seminar or workshop. The program are riel business that call business matching. STIE IEU Surabaya invite businessman from other country and the student and Indonesian businessman directly have meeting and to make deal or business. Key success factors of the program is because the lecturer of IEU Surabaya also as Chairman or member of Chamber of Commerce. STIE IEU Surabaya also as a member of Singapore Chamber of Commerce and close relation with United Kingdom Chamber of Commers. In ending of curriculum the student of S1 and S2 make thesis with the topic connected with their own business.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=1337fc6a5eed6594a378e4bf5fac3296


233.

The Effect of Entrepreneurship Orientation and E-Word of Mouth to SME’s Performance
Rochiyati Murniningsih & Diesyana Ajeng Pramesti

This research aimed is to prove and analyze the direct and undirect relationship between entrepreneurship orientation and e-word of mouth to sme’s performance. This study was to develop a model of the basic theoretical and empirical research model to bridge the gap of research on the relationship of entrepreneurial orientation and performance of sme’s through a concept of relational capabilities solutif mutualism. The unit of analysis in this study is the owner , manager or owner and manager of batik SMEs in Rembang , Sragen , Sukoharjo , Pekalongan , Surakarta, Klaten and Regency Banyumas. Sampling using purposive sampling , with respondents as many as 290 people . The analysis tool uses Structural Equation Model ( SEM ). The test results show that 4 hypothesis positif significant, that are (1) the effect of enterpreneurship orientation to mutualism solusive relation capability, (2) the effect of e-word of mouth to mutualism solusive relation capability, (3) the effect of mutualism solusive relation capability to company’s performance, and (4) the effect of enterpreneurship orientation to company’s performance and 1 hyphotesis positif but not significant, that is the effect of e-word of mouth to company’s performance. The result prove that mutualism solusive relation capability is the mediating variable.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=0d17ceaf041349527561fc904eef0820


234.

SURVIVAL STRATEGY OF PADDY FARMERS AT WEST OKU DISTRICT OF SOUTH SUMATERA
Fifian ), Andy Mulyana **), Najib Asmani**), Yunita**) *The Student of Doctor Programe, Pascasarjana University of Sriwijaya, **The Lecturer of Agribusiness Study Programe, Agriculture Faculty of Sriwijaya University

This study will examine the problem a survival strategy in the rice farmers in East OKU District of South Sumatra province. Refers to the phenomenon that is indicated by the Census of Agriculture 2013, the decline in the number of rice farmers in rice production center is in the district of South Sumatra East OKU. The novelty of this study is to find a solution to the farmers in the district of East OKU in order to survive on rice farming by finding suitable alternative strategies to utilize existing resources. The long term goal of this research is to analyze the factors that influence the decision of rice farmers to switch from rice farming, and strategies that can farmers do to survive on rice farming. Specific targets to be achieved in this research is to find new approaches for rice farmers in East OKU in determining strategic alternatives that do East OKU rice farmers. The method used is a survey method, the method of data analysis in the form of a SWOT analysis, logistic regression and analysis of test T. The expected result is the discovery of strategies you can use rice farmers in order to survive on rice farming.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=abd3980c2fcb0a6878734021b3037821


235.

IDENTIFICATION OF THE MAJOR AGRICULTURAL POTENTIAL AND COMMODITY POTENTIAL OF MAJOR FOOD PLANT AND ITS GROWTH IN OKU REGENCY
1Munajat and 2Fifian Permata Sari 1 The Lecturer of Agribusiness Study Programe, Agriculture Faculty of Baturaja University Adress: Jln. Ratu Penghulu No. 02301 Karang Sari Baturaja Munajat.ub@gmail.com. Phone number. 087796966234 2 The Lecturer of Agribusiness Study Programe, Agriculture Faculty of Baturaja University Adress: Jln. Ratu Penghulu No. 02301 Karang Sari Baturaja Fifianpermatasari@gmail.com. Phone.number 081958364048

This research aims to analyze and identify the major agricultural potential sector and agricultural sub sector, and analyze the growth of food plant sub sector in OKU regency. The result of Location Question analysis showed that agricultural potential sector became a major sector started from 2001 to 2011 and food plant with average score 0.28 became non major sector. The major food plant sub sector from 12 sub districts in OKU were: Lengkiti sub district (paddy fields, corn, and sweet potato), Sosoh Buay Rayap sub district (paddy fields, corn, peanut, and cassava), Pengandonan sub district (paddy fields and corn), Semindang Aji sub district (paddy field and corn), Ulu Ogan sub district (paddy fields, soy bean, peanut, green bean, cassava, and sweet potato, Muara Jaya sub district (paddy fields), Peninjauan sub district (paddy fields, soy bean, green bean and cassava), Sinar Peninjauan sub district (paddy fields, peanut, cassava and sweet potato), Lubuk Raja sub district (corn, peanut, and sweet potato), Lubuk Batang Sub district (paddy fields),East Baturaja sub district (peanut, green bean, cassava, and sweet potato). The growth of food plant sub sector from 2009 to 2012was analyzed by Shift Share Analysis. It had a faster growth.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=2aff360ff07386adb3221192aed2d076


236.

Resource-Based View as A Competitive Advantage of The Company: An Empirical Review
Heru Basuki Purwanto

Strategy is the fit between the firm’s external situation and its internal resources capabilities. Significant changes in the business environment will require organizational changes, different resources and capabilities in order to realign the firm with its environment. The Resource Based View (RBV) approach helps us to understand how firms achieve and sustain their competitiveness through resource building as well as leveraging the existing resources. This study aims to determine the firm’s bundle of resources that influence growth. From the resource based view perspective, the firm’s competitive advantage comes from its superior resources. According to the RBV, only the ‘Value, Rareness, Imitability and Organization (VRIO), resources are sources of the sustainable competitive advantage. Unique resources and capabilities ensure profits, expand business opportunities and improve the performance of the firm. Resources can be classified into three parts: tangible resources, intangible resources and human resources. A firm is said to have a sustained competitive advantage when it outperforms more cost efficiently or more distinctively than its competitors. In order to achieve its superior performance, what kind of strategic choices could be implemented the best?

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=0738a15e3d701bd8618187617ac6c052


237.

Integrated Community Program to Strengthen Subsea Cable Security and Environmental Sustainability in the Offshore Oil and Gas Industry
Harriman Samuel Saragih

Offshore oil and gas industry operates daily with the maritime facilities supported by subsea cable. Disruptions or damages to the subsea cable can inevitably stop the production processes. In the recent years, the Company is facing multiple challenges in its relatively large operations area of 8.000 m2, including subsea cable thievery which have occurred for more than three times in a single year. New approach in implementing CSR to reinforce security system through community empowerment is then formulated, which is different with the previous method. Three-months observable result shows significant improvement to the Company and local community.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=913a7eee28eb1d6bc23b418a3b3abd99


238.

ANALYSIS OF POULTRY FEED EFFECIENCY: LOCAL EFFORTS TO REDUCE RELIANCE ON IMPORTED FISH MEAL IN INDONESIA
DR. HILDA MONOARFA, SE., MSi / 0026107105 (Ketua) CHALIL, SE., MSc., DBA / 0018076210 (Anggota 1) IR. SRI SARJUNI, MSi /0002066014 (anggota 2) EDHI TAQWA, SE., MSi / 0010036506 (Anggota 3)

The times demanding people to consume nutritious foods. This triggers the more you consume chicken meat, because it was thought that the meat or animal protein had a high nutritional. Chicken as one of the cattle into meat demand by the public, this is because the meat tastes better and cheaper than the price of beef. This is what makes the demand for chicken meat increased. Increasing demand for chicken meat created a need to increase production, especially related to the efficiency of the factors of production. This study aims at the implementation of a model and strategy to increase value-added and income-based Fishermen Catch Fish Meal to reach potential Forage Poultry market in an effort to reduce dependence on imports of Fish meal here at home. It has produced in the form of animal feed products made from regional raw poultry. Implementation will be directed at the poultry farm of chicken / chicken intense systems with a comparative study of costs and growth in the use of localized feed and commercial feed. The methods used are: (1) Demonstration group of poultry broilers / village intensive system to test the effectiveness and efficiency of feed utilization of locally based and (2) Analysis of Costs, Revenues and R / C. The results showed that the use of locally-based animal feed 40% more efficient when applied on poultry farming, be it on the farm chicken or chicken pieces.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=5ff45a85002a604c26db21b0b5201e80


239.

OPTIMIZE OF QARDHU HASAN ISLAMIC BANKING FOR REDUCING POVERTY IN BANDUNG CITY
Amir Machmud, Navik Istikomah, Eeng Ahman

This study aims to analyze the efficiency and effectiveness of social functioning Islamic Bank ( product qardhu hasan ) in empowering the poor in Indonesia. (Case Study in Bandung - West Java ) . The methode is using descriptive analytics. As for the population of this study is the recipient poor qardhu hasan Islamic Bank in Bandung - West Java . Data was collected through interviews and questioner . The data has been collected analyzed using qualitative and quantitative analysis . Qualitative analysis using a scoring system for each indicator in the questionnaire , while the quantitative analysis using different test average and Spearman rank correlation . Based on the research results as follows : first, the level of effectiveness of management qardhu hasan managed by LAZ with by Islamic banks in the city is more effective than directly managed by Islamic banks . Second , Qardhu hasan Islamic banks have been able to bring change to the household income , saving awareness and change the paradigm of thinking in particular with regard to discipline in paying the installments as well as the awareness of saving, and the third Qualitatively qardhu hasan Islamic banks have been able to eradicate poverty in the city but in statistitik showed no significant effect.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=75acbdf39c41cee893eb39fe51cceff4


240.

ROLE ISLAM FOR DEVELOPMENT IN INDONESIA
Muhammad Sholahuddin

This paper criticizes Weber's thesis. His thesis has been used to understand the relationship between behavior and economic development and spiritual awareness among the social-economic structure and doctrine believed. This paper also compares development planning in Indonesia which proposed by various parties, e.g. political parties, mass organizations, NGOs, and other community components. The concept of Islamic economics can be viewed as an alternative solution to deal with the weakness of the idea of Western ideas of liberal globalization and modernization. So that, this paper also discusses role of Muslim in Indonesia for development. To analysis three aims, the author uses literature study. It can be found that In testing the validity of Weber's thesis, Alatas ensure that the Weber thesis suggests a causal relationship-one symptoms cause other symptoms-not just looking for a mutual affinity. While, The model of economic development for Islamic political parties are not clear, but in Islamic mass organization perspective is the beginning of the downstream sector, and then headed to the upstream sector. The stages of economic development must be begun from heavy industry to high technology mastery, then sought industrial development supporting, and self-reliance in agriculture. Discussion on the best model of development in Indonesia is still in progress among the scholars, scientist, political party and mass organizations. There are three schools of thought in term of development concept. First, the concept of development that is based on classical and neoclassical economists. Second, the concept of development based on fully Islamic system. Third, both with adjustable compromising situations and conditions in Indonesia.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=4381494caf434d307ec69ebbefd91705


241.

How Business Process Managements Impacts Decision Making Process of Fashion Start Up Business in Bandung City
Nia Alprilia, Manahan Siallagan

This research aims to identify Decision making process of start up business and understand its relationship with core of their business process management. Business process management that provide in the start up business usually is the core of system that start up business to run their business systematically with what that start up wants. The business process management is vital asset and analyzing the correlation of the business process management with the impacts of decision making process. Existing literature, both theoretical and empirical, is understanding to identify the state of knowledge associated with this question to fashion start up in Bandung City. The empirical research was co-ordinate via a survey using interview of fashions start up in Bandung City. The results of the survey provides source of data in relation to a variety of practices associated with business process and decision making process in start up business especially in Bandung city. This research gives new empirical evidence about the value of business process that impact the decision making process from fashion start up in Bandung City context.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=885ec258c097d454441b1e963d8ffe0e


242.

Analysis of Factors influencing the Students Interests to participate entrepreneurial student program UPI Period 2013-2015
1. Gugun Ruslandi, S.Pd 2. Dr. H. Day Mulyadi, M.Si

Insufficient numbers of interest in entrepreneurial student program UPI period 2013-2015 into a thing that cannot be ignored in the field of entrepreneurship. The main solution that must to do is investigating the factors that make students under interested towards entrepreneurial student program. This research aims to 1) find the factors are influencing the students interests to participate the entrepreneurial student program in indonesia university of education, 2) find how substantial influence of factors towards students interests to participate the entrepreneurial student program in indonesia university of education. The type of the research is descriptive verification, and the method used are explanatory survey with simple random sampling technique with a sample of 86 respondents. Analysis technique of the data used are Kaiser-Meyer-Olkin Measure of Sampling Adequacy and simple linear regression analysis with software tools SPSS 22.0. Based on the results of the overall research indicated that 1) The perception of the factors that influencing the interest consisting of Achievement Motivation, Attitude of Entrepreneurial, Perception of Entrepreneurship, Family Environment, Education and Training at the high category, 2) Factors of Education and Training is the most dominant variable or has the highest rating in influencing students interest in participating the Student Entrepreneurial Program, while variable of Attitude of Entrepreneurial has the lowest rating, 3) Factors influencing the Students Interests have influences with moderate correlation level of 54.31%, while for the influence of other variables not researched approximately amounted to 45.69%. This is indicating that if the higher the factors perception that influencing the interests therefore more higher the interest of students to participate the Student Entrepreneurial Program.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=36c9aaa1b94f907a12650f1659d932b1


243.

Commercialization Type Determination Strategy of Research Results In Order to Technology Transfer: Study Case in LIPI
Susirani Kusumaputri1*, Yovita Isnasari1

Technology transfer is a downstream form of research and development result. Research result can be transferred in many kind of commercialization type, including technology licensing and established a new company based on technology (start-up company). The success of technology transfer is determined by the selection of research result and commercialization types. Center of Innovation as a division which has duties and function as the Technology Transfer Office (TTO) has already conduct this two type. This paper aims to analyze the various form of existing research result in LIPI and appropriate commercialization type. The method used in this paper is a qualitative descriptive, through information searching related to the topics from written source and interviews. In this paper, we found that research result can be licensed which is the result is a process and require further processing to apply it. Whereas research result to be transferred through the new company is the result in product form and can be applied directly.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=6261f89c30c7357c527c719077e4848a


244.

The Dimensions Of Entrepreneurial Orientation And Its Impact On Business Performance Of Restaurant Industry
Hartelina

Entrepreneurship has been increasing attention, both in academics and business practitioners. Entrepreneurship is believed to be one solution, so that a business can survive due to increased competition. As a consequence, a business entity must have a strong entrepreneurial orientation.
Restaurant is a dynamic industry. Expectations and consumer tastes change very quickly. The level of competition was very tight. This study aimed to examine the effect of the dimensions of entrepreneurial orientation on business performance at the restaurant industry.
This study is a quantitative approach. Data were collected by questionnaire. By using purposive sampling method, we have selected 112 restaurants, as a sample. Respondent is head of the company. Data were analyzed using multiple regression.
The results showed that the dimensions of entrepreneurial orientation, consisting of autonomy, innovativeness, proactiveness, competitive aggressiveness and risk taking, have a positif and significant effect on marketing performance, operating performance and profitability, which are the dimension of business performance. This result proves that the entrepreneurial orientation, an important aspect in a business unit.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=ef60afd8a33bb9872b634dfa9b452e52


245.

INVESTIGATION OF THE IMPLEMENTATION OF GREEN MANUFACTURING ON TEXTILE INDUSTRY IN WEST JAVA
Supriyadi, Ratna Ekawati

The growing awareness of the importance of preserving the environment in the production process, is a challenge to the manufacturing industry. In the operations management literature, the production of environmentally sound, often called green manufacturing. Various research has confirmed that the industry is implementing green manufacturing will have a variety of benefits in economic and non-economic, in both the short and long term. But the demands of various parties to implement the concept of green manufacturing is not necessarily positive response by the manufacturing industry.
This study aims to analyze the factors that encourage the implementation of green manufacturing in the textile industry in West Java. It also analyzed the impact on profitability. The analysis is the quantitative approach. Data were collected by questionnaire. A total of 102 textile companies involved as the study sample, selected randomly. The analytical method used is multiple regression.
The results showed that the pressure of stakeholders is a factor which significantly to drive the implementation of green manufacturing in the textile industry in West Java. The stakeholder pressures include competitive pressures, government pressure, social pressure, customer pressure, encouragement suppliers, and management awareness. Other findings, that the implementation of green manufacturing has a positive impact on improving the profitability of the company.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=f805ea5bf1358c957dedd681e0b742dd


246.

DIGITAL CITIZENSHIP STUDENTS FROM DIGITAL COMMERCE ASPECT
Rini Triastuti, Dasim Budimansyah, Sapriya

The rapid development of information and communication technology has affected every aspect of human life. One area that is touched by the development of these technologies is the field of trade. Prior to the development of technology buying and selling goods or services are real, but currently buying and selling goods or services can be done electronically. It appeared that along with the development of information and communication technology, the world of commerce is also growing that adapts the technological development. This article is intended to describe the students behavior related to the sale or buy goods electronically. Students today are digital citizens. Their daily life always intersects with digital technology. It is also apparent in the purchase of goods that been done by on-line. This study uses a sample of 280 students from five vocational high schools (Sekolah Menengah Kejuruan /SMK) in Surakarta, Central Java, namely SMK 4 Surakarta, SMK 5, SMK 6, SMK Kristen Surakarta and SMK Jaya Wisata Surakarta. Data was collected through interviews and questionnaires. The results showed that the majority of students ever makes purchases online.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=5181e3bb6c0b2c2de2b1d1b7b0dc98c2


247.

THE INFLUENCE OF ADVERSITY QUOTIENT TO LEARNING ACHIEVEMENTS ITS IMPACT ON ENTREPRENEURSHIP INTENT STUDENTS
Rizqita Qiyaski Buhari, Eded Tarmedi, Hari Mulyadi

The increasing number of jobless at vocational high school graduates a problem employment in indonesia.Education entrepreneurship carried out as solutions that aimed to develop students to have entrepreneurs and berwirausaha intent.Adversity quotient ( aq ) to their students is likely to help in obtaining success to excel high and performs activities entrepreneurship.This study aims to obtain the findings on how big the influence of adversity quotient to learning achievements and its impact on entrepreneurship intent to their students class xi in bandung.The kind of research used is descriptive, verifikatif, and methods used is explanatory survey a simple random sampling with the sample of the 214 respondents.Technique analysis the data used was regression liniear simple with the tools computer software spss 20.0 for windows. Results in research suggests that is the positive it , insignificant between adversity quotient against achievement learning and a given influence learning achievements intent positive for entrepreneurship but insignificant .Overall influence adversity quotient learning achievements of its impact on entrepreneurship intent insignificant.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=7f837fb4c91e6263f306d969742e590f


248.

MAPPING SUPERIOR PRODUCTS VOCATIONAL HIGH SCHOOL IN ORDER TO SUPPORT BANDUNG AS A CITY CREATIVE INDUSTRY AND NATIONAL PRODUCT DEVELOPMENT
Syamsul Hadi Senen, Bambang Widjajanta, Rd Dian H Utama, Masharyono

Vocational high school is a education having the objective of to prepare participants students being in labor skilled and has the ability. Phenomenon that occurs now this is vocational high school with new paradigm try to display superior products is expected to be more ready marketed national. But now it has not been terinventarisasi the spread of the top products, and unknown also superior products which who deserves to being developed as a national product.This needs to study more in-depth in order to increase the top products vocational schools in bandung so it can support bandung as a city creative industry and national product development. Problems in research is , how do i get mapping vocational school using multidimensional scalling based on superior products produced .The purpose of this is to group vocational schools in bandung based on superior products produced , which of the grouping vocational schools can be referred to for the government bandung in choosing produk-produk seeded vocational schools that can be developed into national product .Methods used in this study , the analytical descriptive who describes clearly by giving a full picture on produk-produk seeded produced by vocational schools in bandung .The result is the forming of a kelompok-kelompok vocational schools with characteristics superior products equal on the basis of fields of expertis.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=c25cd6b85f0d45bf0376a7f525478421


249.

Entrepreneurship Process and Business Incubator in Pangalengan, West Java - Indonesia
Zoel Hutabarat

Entrepreneurship and innovation are known as engines for growth in business especially in small and medium enterprise in Indonesia. Especially today, the Indonesian business world increasingly characterized by the presence of the creative industry is loaded with the use of technology. Growth beginner entrepreneurs in Indonesia is very massive and growing increasingly diverse industry based on the hobby of businesses. The growth of creative industries supported by entrepreneurship and innovation contribute significantly to economic growth in Indonesia. On the basis of this group of youths who are members of the Indonesian Center for Sustainability Development to try to develop a business incubator in the area Pangalengan which in 2009 experienced the earthquake. Economic growth and peoples lives disrupted by this disaster. In cooperation with the private sector, the group seeks to build entrepreneurial spirit to emerge from the downturn caused by natural disasters. This research tries to evaluate an effective entrepreneurship education programs in Pangalengan district in West Java province in Indonesia. The creation started with a social mapping, the which reveals the characteristics and value orientation of Pangalengan people. The results of that social mapping are utilized to design a center of entrepreneurship, the which will cover the whole activities of new venture creation, such as business ideas generation, training, funding, and incubation of the business.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=8d69116604f3cfbc2fe529b5245f6422


250.

Knowledge Transfer Process in Convection Industry
Zoel Hutabarat

The last decade, the creative industry emerged as the belle of the businessmen beginners to try their luck to start a business. This trend is strongly supported by the development of technology, the internet and social media so that businesses have felt greatly facilitated beginners and dare to try. Bandung as one barometer of the creative industry in Indonesia, felt the euphoria of new business growth. This situation is supported by the West Java government program that wants to create 1000 new businesses with the help of business credit and other soft loan program. However, this situation is less supported by the growth rate of workers, especially workers who require special expertise. The gap between the growth of young entrepreneurs and workers engaged in the creative industry are highly visible in the garment industry. Her high demand for the production of convection which varies greatly from a number of businesses convection and always changing according to the development of fashion makes industrialists convection in a large scale is not able to proceed accordingly. The capability to fill this demand is the housing industry players who have workers with high skills. Workers with high expertise is not much, especially in the city of Bandung. These conditions create a gap between demand and availability of skilled workers or higher wages of workers with special skills earlier so as to make the production of the higher prices. It had begun when the number of young entrepreneurs in the area of convection to start throwing his orders to foreign countries such as Vietnam and China. How local government Bandung City address this? What is the process of knowledge transfer and continuity between the needs of workers and unemployment is still quite large in the city? This article discusses the gaps and try this void by using the concept of absorptive capacity among workers and educational institutions are trying to fill with the quality of graduates in convection.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=eb235590fd567689b02a84affdd5b211


251.

Technology Transfer of Creative Industries in Riau, Indonesia
Zoel Hutabarat

Technology transfer activities are usually carried out by a large manufacturing company, but now the trend is starting to shift to the micro, small, and medium enterprises (SMEs), especially those in the creative field. Currently, there are no rules or national standard rules that could serve as guidelines for all the science and technology R & D institutions and / or colleges for the orderly administration in the transfer of technology from the producer to the user.
The fact is happening today is the implementation of the transfer of technology in Indonesia is still very low, both nationally and internationally. Rachmat Gobel said that so far the government has not sufficiently comprehensive policy to strengthen the depth of industry structure that will sustain the future development of national industry, including technology transfer and R & D (Andrian, 2008)
Conditions that occur in Riau related to technology is the limitation experienced by the industry players; as one example is the clothing business. Production technology in Pekanbaru has not been able to support the development of this business. Employers choose to do production in Bandung, because according to them the quality of products derived from Bandung better, cheaper, and more sophisticated technology.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=38555a1eda3ff8e3705f9d1570e98b42


252.

Fashion Industry Development Plan Bandung
Zoel Hutabarat

Bandung city fashion industry is inseparable from the many craftsmen and textile and garment factory in the outskirts of the city of Bandung and Bandung. The existence of the fashion industry and other supporting factors makes the growth of young entrepreneurs in the field of fashion to be so rapid. Actually, this condition has been considered by the government of West Java to create a grand strategy development of creative industries in West Java and road map of creative industries in West Java.
Expected Bandung can have human resources creative, innovative, and productive. To build human resources in a creative, innovative, and productive should start with changing the old mindset and create a new mindset. As expected mindset is changing into a competitive powerlessness, poverty to prosperity, consumerism into productivity, greed / hedonism becomes self-mastery, and arrogance into humility. This mindset change is expected to trigger a change in behavior that usually work from casual work and the ordinary becomes hard and smart work.
Fashion industry for the development of the city of Bandung in need of the governments strategic plan to synchronize the business world so that budding entrepreneurs can learn to start a business in this mode supported by the business environment, the market, and the policies of the government.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=f7aa7ed082899abb0a4c8c0093a495f5


253.

Building Capability and Capacity in the preraration of establishing Post Logistics By spinning off Logistic Business Unit
Hana Suryana, Lili Adi Wibowo

Logistics is a vital human activity. Almost every aspect of human life are influenced by the logistics process, either directly or indirectly. This study is designed to assess the capacity and capability of PT Pos in managing the logistics business. In other to provide business profile of PT Pos particularly capability and capacity in managing the business, the application of SWOT analysis is used to identify opportunities and threats in the firms managing logistics business. Object in this study is the logistics business unit of PT Pos that will be spined off into postal logistics as a subsidiary company. Based on the analysis, the results of the study showed that business process is the key success factor that has the highest weight, on the other hand other variables have various weight. To know more the profile of capability and capacity it is necessary to do in-depth assessment of the capabilities of each factors including the industry needs to be supported, the companys locations, facilities, infrastructure and human resources.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=c3a2fb913f0a535fe9aa47c2b10c4e46


254.

Optimization of Cash Waqf in Developing Indonesia Creative Industry : An Effort to Create Sharia-creativepreneurs
Neni Sri Wulandari (a*), Rida Rosida (b), Aneu Cakhyaneu

This study discusses the potential management of Cash Waqf (Waqf Al-Nuqud) in Indonesia in order to empower the community and its economic development for the welfare of Muslims in the country. Cash waqf potential in Indonesia is very large if it is well managed. Especially if the funds are handed over to professional managers and invested into the real sector which could be used for economic activities which suit with the framework of the interests of the ummah. In Addition, it also offers an opportunity to help the creative industry business group in increasing revenue of the results obtained. The creative industries need to be developed due to its significant economic contribution to the Indonesian economy in creating a positive business climate, strengthening the image and identity of the Indonesian nation. The industry also becomes the center of innovation creation and the creativity shaper. Indonesias creative industry development quantitatively had a positive impact on national economic development, which contributed approximately 7.05% of the GDP or equivalent to IDR 641.8 trillion. Employment in the sector has reached 11,799,568 people or 10.65% of the total national workforce in 2014. However, management and intensive attention are urgently needed in realizing its promising potentials. Therefore, it is necessary for the professional management such as BMT - as an institution - in mobilizing and channeling cash waqf fund as a financing instrument for the creative industries.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=7ad601ba249b4ce157ee5bf6c15f3fd2


255.

Factors That Affect The Use Of Credit Banking By SMEs (Small and Medium Enterprises) in Banten Coastal Region
Budi Rustandi Kartawinata

Indonesia is an archipelago state in the world. The number of islands reached seventeen thousand islands and a coastline of approximately eighty thousand kilometers, which is the longest coastline which is owned by a country in the world after Canada. The amount of marine potentials as noted above is a major challenge for local authorities to manage them as closely as possible to the peoples welfare. Fish production in Banten in 2009 was recorded eighty-nine thousand tons of which about sixty-three percent or fifty-six thousand tons came from the fishing mainly marine fish catches are reached fifty-five tons. The rest is about thirty-three percent, or thirty-three thousand tons came from aquaculture, where fish pond culture became the biggest contributor with the acquisition of fifteen thousand tons.To be able to process natural resources fishing the abundant, it is necessary the existence of Small and Medium Enterprises (SMEs), where the presence of SMEs, the management of existing resources could be felt by people around the coast of Banten and will lead to a multiplier effect is huge for improving the welfare of society. The current data in Banten province, especially in the coastal areas of Banten, until the end of 2007 there Hundred thousand business units with bank lending to SMEs in Banten Province was ranked sixth nationally with a share of four percent. But that became problems is the amount of bad loans from the SMEs in Banten Province by three percent, higher than the national number of bad loans amounting to one and a half percent.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=d402adcf9f20a276aa93e943b6d298e1


256.

EFFECT OF INTEREST INCOME LOANS TO TOTAL REVENUE INTEREST CREDIT study case in mega bank indonesia
(*a)Sri Suartini (b) Dian hakip Nurdiansyah

Banks are important sector and influential in the business world. Many people and organizations take advantage of banking services to save or borrow funds. The main activities that the bank is to receive deposits from the public in the form of demand deposits and savings deposits and provide credit to those who need funds.
Judging from the other side of that is from the point of view of banking or financial institution that provides financial resources in the form of the loan, the loan will have a very special position, especially in countries that are developing because of the volume of demand for funds far greater than supply of funds in the community. The next result can be seen that the interest income from loans would constitute the dominant component compared with incomes of banking services more. And vice versa will differ if we look at the balance sheet and profit and loss statement on the banks of developed countries have interest income component has a balanced position with the income from the services of other banks.
Based on the above description, the author interested in doing research on issues of interest income of banks that were examined aspects of the credit activities set forth in the thesis entitled "Influence Type of Interst Income Credit Against Total Interest Income From Credit Interst"
As for the results of research and discussion can be concluded as follows:
1. Consumer credit no affected to interest income. This can be seen on the t count value of consumer credit for 0.310 while t table (α 0.05, 20-2 = 2.101) was 0.310 <2.101, thus Ho received and Ha rejected
2. Working capital loans no affected to interest income. This can be seen on t values calculated for working capital loans for 0.389, while the t table <2.101, (α 0.05, 20-2 = 2.101) was 0.389 thus Ho was rejected and Ha accepted.
3. Investment credit no affected to interest income. This can be seen on t values calculated working capital loans for 0.310, while the t table (α 0.05, 20-2 = 2.101) was 1.468 thus Ho was rejected and Ha accepted
4. Variable consumer credit, working capital loans and investment loans together - the same effect on interest income and the three variables can be used to predict the increasing interest income. This can be seen on the F value calculated for the predicator is 5.149 while the F table 0.05 α, numerator = 2, denumerator = 17) was 2.94, thus Ho was rejected and Ha accepted. Influence consumer credits, working capital loans and investment credit to interest income for the remaining 35.60 for 64.40 influenced by other factors not examined in this study. It can also be seen in the value of R Square (index determination) is 0.356

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=77f53da0c74031a19207afbddebfa2d0


257.

STUDENT ENTREPRENEURSHIP EDUCATION EFFORTS TROUGH KOPSIS (STUDENT COOPERATIVE) IN BANDUNG
Yana Rohmana, Neti Budiwati


— This study was conducted to analyze factors related to internal and external development model of entrepreneurship education students through cooperative school (Kopsis) through SWOT analysis method. This research is a descriptive study subjects of the study are the administrators and coaches Kopsis in SMA / SMK in Bandung. Collecting data with survey / observation, interviews, and documentation. The results of research related to entrepreneurship education efforts through Kopsis in Bandung to the conclusion that: (i) entrepreneurship education for high school / vocational school is very important, and the process of its development can be done in stages; (Ii) Among the most effective means in the process of entrepreneurship education in schools is to empower students Cooperative institutions Students / Kopsis, therefore Kopsis school management must be properly managed; and (iii) are at least four important concepts to consider in the promotion and development of entrepreneurship students at school Ten indicators of the strength and ten indicators of the opportunities that exist to help administrators and coaches Kopsis to be implemented for the development and success of cooperatives. The elements of existing weaknesses that gets serious attention both by the board and adviser Kopsis as well as by the members, and can anticipate the threats that exist in order to live and grow and be able to realize the expected success.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=51ec26979cea004bcad1875a82348027


258.

Entrepreneurship Teaching In Indonesia : Are They Justified?
Ismail Solihin

Abstract— There are millions of micro and small business enterprises in Indonesia running by Indonesian entrepreneurs. But the majority of those kinds entrepreneurs are classified as necessity-based entrepreneurs (Shane & Venkataraman, 2000) with low productivity and low innovation. Meanwhile, Indonesia is still searching for more entrepreneurs who are running their business after seizing opportunities and using innovation to exploit opportunities in order to enhance their productivity and value added as well. So they were called opportunity-based entrepreneurs
Entrepreneurs have long been viewed as an essential component of a vibrant economy, though their exact role has often been left out of formal models (Nikolova & Bargar, 2010). Recent work identifies entrepreneurs as the missing link that explains the correlation between economic freedom and economic growth. The government of Indonesia are still believe that entrepreneurship will further economic growth in Indonesia although the proportion of Indonesian people who are running their own business are less than two percent from the population nevertheless the number are not easily confirmed. This phenomenon has been drive the government of Indonesia to take several action in order to increase the number of entrepreneur in Indonesia. By 2001 the government have been launched Program Kreativitas Mahasiswa – Kewirausahaan (Student Creativity Program on Entrepreneurship) (http://www.dikti.go.id, 2013) in order to gain creative and innovative works in term of goods, commercial servicess and student paper as well that will be useful for students to run their own business in the future. But as far as we are concerned, the result is not good enough. This can be seen from the majority of fresh graduate who were preferred to be an employee in the formal sector instead of became an entrepreneur.
There are two kinds of university in Indonesia on implementing entrepreneurship curricula. First, there are universities who obliged their student to run their own businesses while they are studying. We will be categorized such universities as entrepreneurial-university. Second, there are universities who are teaching their student about entrepreneurship without any obligation for their student to run their own businesses. We will be categorized such universities as non-entrepreneurial university. In spite of their differences, the two kinds of universities will be aim the same result i.e., they do want their students to become an entrepreneur. Each university also developed their own teaching methods and each teaching goals as well on entrepreneurship.
Universities were considered as institution that will produce such opportunity-based entrepreneurs. We will be choose 12 universities in Indonesia where there are 6 universities who claim their universities as entrepreneurial universities and the rest are universities who are teaching entrepreneurship without any obligation for their student to run their own business
The results of previous studies (Cho, 1998; Clark et al., 1984) show that entrepreneurship education often triggers motivation for venture creation. They were supported that intention of venture creation can be increased by entrepreneurship education. According to Han and Lee (1998), increased confidence in venture creation is the main effect of entrepreneurship education. We are then come to the conclusion that entrepreneurship education have been playing an important rule in fostering entrepreneurship in Indonesia.
We are interesting to search more deeply two interesting research questions: (1) Are there any differences in the number of student who were successfully run their own businesses between the two kinds of universities. How many start-up businesses there were successfully run by students and why those start-up businesses were succeed. How many start-up business that was fail and why those start-up business were failed?. How long does it takes for every start-up business to success or to fail as well (2) What are the kind of teaching methods there were considered suitable to further students motivation to run their own business in each universities. To answer the first question, we are going to collect data about the number of nascent entrepreneurs from each universities (we have 12 universities as a sample which we will be split it into two categories i.e., entrpreneurial university and non entrepreneurial university) who have been running their own business in the last 2 years. For the purpose of this project, we will define nascent entrepreneur according to Joachim Wagner (Parker, 2010) as someone who is currently trying to start a new business; who expect to be the owner or part owner of the firm; and who has been active in trying to start the new firm in the past 12 months without yet having a positive monthly cashflow. Meanwhile to answer the second question we will be identified several teaching methods on entrepreneurship class such as student centered learning; project-based learning etc. , which were felt useful by students from each university on motivating them to run their own business. By answering the two question , we will be able to figure out how to enhance entrepreneurship teaching in Indonesia.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=55ae78acf5366f77e3c5edd9a60483f9


259.

Fostering and Advancing Inclusion and Diversity as Corporate’s Key Strategies to Sustain in Global Competitiveness
Priyo Yantyo, Syahrizal Maulana

Diversity can be defined across 6 clear demographic strands: gender, age, race & ethnicity, sexual orientation, religion & beliefs, and disability. Finding new and better solutions, innovating, requires thinking differently. Transforming an idea into a new process, product or service to generate a competitive advantage, which depends as much on collective difference as on aggregate ability. Companies need a steady stream of products, services, marketing strategies, and sales plans that exceed their existing and prospective customers’ expectations. One of the corporate’s key strategies was to plug into diversity in all its forms, to energize creativity and make innovation a more natural and organic process. Today’s global competition impact the need for productivity, innovation, and creativity that leverages diversity in entire business’s ecosystem, through: (i) re-evaluating product line based on consumers and businesses which becoming more diverse, educated, and demanding, (ii) 
hiring employee, expertise and partners from diverse background and different specialist fields, and (iii) finding way to directly engage the customers as community to gain powerful insight into their demands. They must do this more quickly and better than their competitors. This research aims to assess insights and perspectives regarding the future of diversity and some of the new best practices that will allow diversity to play a more strategic role in cultivating sustainable business growth.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=6ea4afce4309fc099ad059c0f3433574


260.

Geotourism Resources as Part of Sustainable Development in Indonesia based on Tourist Perception
Ayu Krishna Yuliawati, Mohamad Sapari Dwi Hadian, Krishna Nur Pribadi

Indonesia is known as rich in natural resources due to its location in the ring of fire and meeting of three continental plates. Several world heritage site for nature recognized by UNESCO are located in Indonesia, which has four sites: Komodo National Park (date of inscription: 1991), Lorentz National Park (1999), Rainforest Heritage Tropical Sumatra (2004, on the List of World Heritage in Danger since 2011), and the Ujung Kulon National Park (1991). These national park and geopark contains Indonesia's geotourism resources explored in this study through the perception of tourists. Competition for geotourism destination to attract tourists is high, since other neighboring countries also have offered geotourism also. Therefore, understanding what tourists perceive about geotourism is vital. Currently only few studies have been conducted on the topic of geotourism in Indonesia. The main objective of this study is to explore the tourist perception on Geotourism Resources as part of Sustainable Development. Research method is qualitative, collecting secondary data and primary data through questionnaire and interview. The results found that tourists have a perceive geotourism resources in Indonesia to be rich and diversified, but lack in preservation/conservation, interpretation, resources management and needs further development based on the sustainability principle. Recommendation is suggested to the geopark's stakeholder such as geopark management, government, community, and academics for more coordination and collaboration in Indonesia to ensure geotourism resources play a role in sustainable development.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=e324785257e2b59256ec91daf9d75179


261.

THE INFLUENCE OF COMPANY RESOURCES AND ABSORPTIVE CAPABILITY ON VALUE CREATION AND THE IMPLICATION ON BUSINESS PERFORMANCE IN THE COURIER SERVICE INDUSTRY IN INDONESIA
HANA SURYANA



ABSTRACT
The growth of business performance of courier service industry in Indonesia in the last 5 years are likely to stagnate. The percentage of target achievement of sales performance is still difficult to achieve and profit growth is relatively small. This study aims to explore the data and information on Company Resources and absorptive capability on value creation and the implication to business performance of courier service industry in Indonesia. The nature of this research are descriptive and verification. The unit of analysis is the courier service industry, and a sample of 50 courier companies from various regions in Indonesia. Time horizon is cross-sectional, where the research is done at a certain time. Primary data were collected by a questionaire and interviews with customers and stakeholders. The analysis is done by using the model verification Partial Least Square (PLS). The findings reveal that Absorptive Capability (ACAP) and Company Resources) simultaneously influence on value creation and business performance. Meanwhile partially, Absorptive Capability (ACAP) has a greater influence than Company Resources on value creation. Absorptive Capability (ACAP) has a significance influence on Business Performance, contrary Company Resources do not have significance influence on business performance. Value Creation has a greater influence on Business Performance.
KEYWORDS: Absorptive Capability, Business Performance, Company Resources, Value Creation

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=fe3be89daa23057a47b036f1b11a3aa1


262.

STUDY OF ORGANIZING ENTREPRENEURSHIP AND SMALL AND MEDIUM ENTERPRISES COMPETITIVENESS IN WEST JAVA Ha
Hayun Setiawan

ASEAN Economic Community which was inaugurated in 2015 and sparked an increasingly tight business competition. These conditions have forced all sectors including SMEs (Small and Medium Enterprises) to deploy a wide range of abilities in order to survive running a business. In view of entrepreneurship, SMEs need to have an entrepreneurial organization that includes the establishment of competence seize opportunities, the ability to innovate, courage to take risks, strategic oriented and available resources.

Research conducted in the SME sector in West Java by using analysis of SEM (Structural Equation Model) obtained the result that the organization of entrepreneurship has a positive influence on the competitiveness of each business type of industry, trade, agriculture, animal husbandry, agriculture, fisheries, and services. Other findings in the study revealed that the organization of entrepreneurship in all types of SMEs in West Java has not done well especially the courage to take a risk-oriented, strategic, and resources owned, while the competitiveness in terms of human resources, technology, and strategy are still low.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=40d90035970b60863d63959dde8f5a58


263.

Analysis Efficiency Production and Strategies of Small-Mediun Scale Enterprises : Evidence From A Survey of Enterprises in Medan City
Dr. Dede Ruslan,M.Si

This research was aimed to analyze the factors that affect the level of production and efficient use of production factors on small and medium scale enterprises (SMEs), and than to identify the internal and ecternal factor for encountering free trade China-Asean and to find some strategic model alternative that can be applied by small and medium scale enterprises (SMEs) to develop their business. To achieve the objectives of this study, we estimate the frontier production model to obtain technical efficģiency scores simultaneously with technical inefficiency determinants model. In this study, we adopt the translog production model in obtaining the technical efficiency scores and the linear technical inefficiency model to determine factors affecting the firms’ inefficiency level and to find some strategic model used SWOT analysis. This study use survey and interview questionnaire technique which contain a series of questions for SMEs. The sample respondents in this study use 50 people. Results showed that most variables, have signs as expected and most significant. The average level of technical efficiency (TE) for SMEs are 0.7832. Several economic factors that significantly affect technical inefficiency includes are quantity of labor, value of fixed asset, and for TE are the ratio of research andttdevelopment expenditures to total expenditures of enterprises; ratio of information and communication technology and telecommunication expenditure; ratio of training expenses, ratio of employees in the category of technicians and associate professionals, ratio of employees with education levels. For straregies with SWOT analysis approach, the result indicated that SMEs which have big potential to develop is ST strategy, namely using some strength to overcome some threats. According to this strategy, SMEs should carry out product diversification by using technology, improve quality of product, and cooperate with suppliers to get supply raw material

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=662e5028672ed8276452cdf1aaed8f0e


264.

Higher Education Management and Operations in Fulfilling Citizen’s Education Rights (Case Study on Autonomous State University)
Ridwan Purnama; Dasim Budimansyah;Yadi Ruyadi

Acknowledgement on education rights of citizens and its actualisation in real life, also the constitutional and legal protection of the rights, is an important aspect in governance and community implementation based on law. Formal Jurisdiction as stipulated in the Law No. 20 year 2003 about National Education System and Law No 12 year 2012 on higher education, where public universities legal entity in Indonesia has an obligation to manage and organize quality education and are able to meet the legal rights citizens in the field of higher education.
This study objective is to obtain description of management and implementation of higher education based on fulfillment of the rights of citizens in the field of education implemented in state owned universities as an entity of universities in Indonesia which is an autonomous legal subject. This study used a qualitative approach with case study method. Primary data were obtained from sources respondents were selected purposively, and secondary data obtained from the literature. Collecting data using techniques of qualitative data which includes observation, interviews, literature, and documentation study.
The results of this study are: 1. Education Law Design regarding the management and organization of higher education at state owned universities normative legal entities conducted in accordance with the law and based on education design in Indonesia; 2. Compile the legal rights of citizens in the field of higher education, including the legal rights of faculty, students and educators as employees of state universities legal entity; 3. The fulfillment of the legal rights of faculty, students and educators by public universities legal entity.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=3354e41863cab83d17a1efb4aaa865f4


265.

TAMAN SUTERA AS A STRATEGY FOR STRENGTHENING POPULIST ECONOMICS
Rina Tri Setiasih, Kartika Jaya Puspita, Susi Susanti

Indonesia is a country that adheres to democratic economic system. SMEs and cooperatives is included into the system of democratic economy. The economic crisis that occurred in 1997 is a very complex problem and cause various problems multidimensional . At that time only SMEs that can survive in the face of crisis. From it can be interpreted that SMEs have a huge potential for the economy but the lack of government attention to make SMEs do not have high competitiveness. There are 57.9 million SMEs in Indonesia, but the contribution that has been given only by 58.92% against the GDP in 2014. The number of SMEs amounted to 57.9 million may have a high potential to the economy in Indonesia. Progress on SMEs and cooperatives are expected by various groups of society and government. However, the fact that SMEs and cooperatives have not been able to progress due to various factors that hinder the progress of SMEs and cooperatives. It takes a lot of innovations that will make SMEs and cooperatives are progressing. One of them is the cooperation of various parties, both public, government and academia participation in "Taman Sutera" program which will be a new innovation in reducing the impact of factors that impede the progress of SMEs and cooperatives.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=0befcdbe73c77a6854e62efc522f0ecd


266.

The role of craft and entrepreneurial subjects in foster creativity , interest and foster the entrepreneurial spirit
Arie Septiningrum (*1), Ridna Ardiana (2)

The purpose of writing this article is to examine how the role given craft and entrepreneurial subjects in growing interest and foster the spirit of entrepreneurship for high school students. Various discussions of some of the viewpoints expressed by previous researchers reanalyzed in order to strengthen the link between them. The approach taken to assess the exposure of this article is descriptive after reviewing scientific articles from several studies. Based on previous research it will be able to form a conceptual model of the connection related concept. The findings can be concluded after reviewing the analysis of the role of craft lessons and entrepreneurial presence in growing interest and foster the spirit of entrepreneurship for high school student. This study seeks to design a conceptual framework that is integrated on the role of economic subjects in foster creativity, interest and nurture the soul of entrepreneurship. Therefore, the conceptual framework that is built should be reviewed, strengthened and continued with other empirical studies.

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=7096b938c217a26c15e52b64dcf93ce2


267.

THE INFLUENCE OF EXTERNAL ENVIRONTMENT FORCES AND STRATEGIC ORIENTATION ON VALUE CREATION AND THE IMPLICATION ON BUSINESS PERFORMANCE
Hana Suryana,

The growth of business performance of courier service industry in Indonesia in the last 5 years is likely to stagnate. The percentage of target achievement of sales performance is still difficult to achieve and profit growth is relatively small. This study aims to explore the data and information on External Environmental Forces and Strategic Orientation on Value Creation and their implication on Business Performance of courier service industry in Indonesia. The nature of this research is verification. The unit of analysis is the courier service industry, and a sample of 72 courier companies from various regions in Indonesia which the branch office in Jakarta. Time horizon is cross-sectional, where the research is done at a certain time. The analysis is done by using the model verification Partial Least Square (PLS). The findings reveal that strategic orientation has a significant influence on value creation, while External Environmental Forces do not have a significant influence on value creation. Strategic orientation has a greater influence rather than External Environmental Forces in influencing business performance. Value creation has a greatest influence on business performance..

Topic: Strategic Management, Entrepreneurship and Contemporary Issues

PermaLink: http://bme.conference.upi.edu/pages/abstract.php?id=b43ddc45f5b7d91f5915971892a9d27a


 

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